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Author: Ardi Kolah
Publisher: Routledge
ISBN: 1317444701
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.
Author: Ardi Kolah
Publisher: Routledge
ISBN: 1317444701
Category : Business & Economics
Languages : en
Pages : 401
Get Book Here
Book Description
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.
Author: Nicolas Schweizer
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Pippa Collett
Publisher: John Wiley & Sons
ISBN: 0470979844
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
Author: Randall L. Englund
Publisher: John Wiley & Sons
ISBN: 0787985171
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Project Sponsorship—which includes case studies, checklists, and action plans—shows how project sponsors and project managers can develop the skills they need to manage successful projects. Randall L. Englund and Alfonso Bucero—experts in the field of project management—have written the definitive guide for educating all stakeholders in the nature of project sponsorship. They describe in detail the responsibilities of the project sponsor, from communications and liaison, selection and training, problem solving, mentoring, and feedback, to the review of project execution. The project sponsor and manager learn how to negotiate effectively with each other and the project team to achieve their commitments.
Author: Sylvia Ann Hewlett
Publisher: Harvard Business Press
ISBN: 1633695662
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.
Author: Christian Lucas
Publisher:
ISBN: 9783658076856
Category :
Languages : en
Pages :
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Book Description
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer experience to be able to engage in a conversation with them. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions. The second study examines international differences in sponsorship effectiveness of Formula One sponsors. Contents Comprehensive literature review on sponsorship effectiveness Effectiveness of leverage and activation instruments in sponsorship Country-specific differences in sponsorship effectiveness Managerial implications of the research findings Target Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event Management The Author Dr. Christian Lucas received his degree from the Carl-Friedrich-Gauß Faculty of the Technische Universität Braunschweig, Germany, under the supervision of Prof. Dr. David M. Woisetschläger. He also worked as managing partner in an event agency, serving sponsors at global Formula 1 GPs and as project manager in the international Brand Management department of a car manufacturer.
Author: Sara Pope
Publisher: Human Resource Development
ISBN: 9780874254211
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Ideal for team leaders or managers who must form and manage teams, this guide provides helpful guidelines for turning the principles of team management into day-to-day actions. Covers steps in forming and managing natural, ad-hoc, and standing teams.
Author: Sylvia Ann Hewlett
Publisher: Harvard Business Review Press
ISBN: 1422187160
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.
Author: Dawne E. Chandler
Publisher: Business Expert Press
ISBN: 1631574124
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
This book addresses gaps in current project management literature. From a senior management perspective, the gap is the lack of resources explaining why and how to establish a program to improve executive sponsorship strategically across an organization. From a tactical perspective, the gap is a scarcity of actionable materials to clarify roles, responsibilities, expected behaviors, and identify support necessary for improving sponsor effectiveness. Improving Executive Sponsorship of Projects identifies key factors to consider before creating an executive sponsorship improvement program or enhancing an existing one. The authors explain why executive sponsorship is important to an organization, how an organization’s culture influences the effectiveness of the sponsor role, and why project management standards are critical to success. The book explores what roles, responsibilities, and behavior should be considered and how to determine whether the person in the sponsor role is the right person and prepared to do the job. Finally, it provides a process and tools to assess an organization’s readiness to implement an executive sponsorship program, develop a plan for improvement, and monitor the progress of a program once it has begun.
Author: Morgan L. Jones
Publisher: Bookpod
ISBN: 9780987347701
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
sponsor Success The WHATs and HOWs for business improvement projects A powerful and practical guide to delivering effective sponsorship of business improvement projects The trouble with Lean Six Sigma is that there is an awful lot written and discussed about the organisational deployment models, successes and failures, and how to run projects as a Green and Black Belt. But how do you sponsor a project? With sponsor SUCCESS, you'll understand what you need to do to successfully sponsor a project and then how best to do it. You will discover how to facilitate change when people have to adopt new ways of working that are a significant departure from their current practices. sponsor SUCCESS will help you understand what questions to ask to: Help successfully implement change Ensure the root causes are fixed Build leadership support Engage others to make the improvements stick Help develop people to deliver process improvements more effectively "Jones has written the definitive guide to sponsoring change projects. If you are a sponsor of a major project and you want to know how to be successful - read this book very carefully!" David Miller, Managing Director, Changefirst "Welcome to Morgan Jones' kitchen. If you are responsible for leading an improvement program you need to read Morgan Jones' recipes and checklists for success outstanding insights for the experienced and beginner." Dennis Green, Air Commodore, Australian Air Force "This is a fantastic read with practical guidelines, tools and frameworks that will help ensure your next Six Sigma project is successful. Project Sponsors will find this a 'go-to' manual for each unique project time after time!." Cathy Reber, Director Sales Effectiveness, American Express "Today's organisational change environment is becoming increasingly challenging and complex and we need to shift the focus to how we implement change, rather than focussing on the mechanics of the change. This book provides not only questions to ponder but also ideas on how we can drive that transformation." Craig Fox, Assistant Commissioner, Australian Taxation Office About the Author: Morgan Jones has spent the last 25 years helping organisations implement change. He has extensive expertise in directly managing Lean Six Sigma deployment in Europe and Asia in various companies and industries, including banking, manufacturing, mining and service industries. He has trained over 250 Black Belts and 500 Green Belts in Lean Six Sigma, coaching them to deliver in excess of $370 million to the bottom line of their companies. He frequently presents at international business improvement conferences in Australia and Asia, has chaired over 12 of them and regularly and is regularly head judge of process improvement awards. Through 25 years of experience of change implementation, Morgan has developed a deep belief that to successfully sponsor projects, managers must build their own capability to transform themselves and not be dependent on external support. His academic background is in engineering and management with a Masters in Manufacturing, Management and Doctorate in Competitive Strategy and he is an internationally registered Executive and Personal Coach. He has lived and worked in Europe and Asia as well as spending time working in the United States.
