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Author: Bruce J. Boudreau
Publisher:
ISBN: 9780309375580
Category : Airports
Languages : en
Pages : 230
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Book Description
"TRB's Airport Cooperative Research Program (ACRP) Report 157: Improving the Airport Customer Experience documents notable and emerging practices in airport customer service management that increase customer satisfaction, recognizing the different types of customers (such as passengers, meeters and greeters, and employees) and types and sizes of airports. It also identifies potential improvements that airports could make for their customers." -- Publisher's description
Author: Bruce J. Boudreau
Publisher:
ISBN: 9780309375580
Category : Airports
Languages : en
Pages : 230
Get Book Here
Book Description
"TRB's Airport Cooperative Research Program (ACRP) Report 157: Improving the Airport Customer Experience documents notable and emerging practices in airport customer service management that increase customer satisfaction, recognizing the different types of customers (such as passengers, meeters and greeters, and employees) and types and sizes of airports. It also identifies potential improvements that airports could make for their customers." -- Publisher's description
Author: Michael James Cassidy
Publisher: Transportation Research Board
ISBN: 0309118050
Category : Transportation
Languages : en
Pages : 127
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Book Description
TRB's Airport Cooperative Research Program (ACRP) Report 23: Airport Passenger-Related Processing Rates Guidebook provides guidance on how to collect accurate passenger-related processing data for evaluating facility requirements to promote efficient and cost-effective airport terminal design.
Author: James R. Harding
Publisher:
ISBN:
Category : Airport terminals
Languages : en
Pages : 299
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Book Description
TRB.s Airport Cooperative Research Program (ACRP) Research Report 177: Enhancing Airport Wayfinding for Aging Travelers and Persons with Disabilities provides guidance to assist aging travelers and persons with disabilities to travel independently within airports using pedestrian wayfinding systems. The guidebook addresses travel by people with cognitive, sensory, and other mobility challenges.
Author:
Publisher: Transportation Research Board
ISBN: 0309213525
Category : Aeronautics, Commercial
Languages : en
Pages : 72
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Book Description
ACRP report 55 examines passenger perception of level of service related to space allocation in specific areas within airport terminals. The report evaluates level-of-service standards applied in the terminal planning and design process while testing the continued validity of historic space allocation parameters that have been in use for more than 30 years.
Author: Anne Graham
Publisher: Elsevier
ISBN: 0128128577
Category : Transportation
Languages : en
Pages : 276
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Book Description
Air Transport: A Tourism Perspective provides rigorous insights into the current complexities, synergies and conflicts within air transportation and tourism, presenting a balanced, comprehensive, contemporary, and global analysis that thoroughly examines the links between theory and practice. The book offers readers a multi-sector, global perspective on the practical implications of the link between air transport and tourism. By using a novel approach, it systematically explores the successive stages of a tourist's trip-investigating reasons for flying, the airport experience, airline industry structures, competition and regulation, and air transportation and destination interrelationships. In addition, the book explores current and salient debates on such issues as the influence of traveling to visit friends and family, the role of charters versus low cost carriers, public subsidies to support airport development, and much more.
Author: Lois S. Kramer
Publisher: Transportation Research Board
ISBN: 0309271002
Category : Transportation
Languages : en
Pages : 103
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Book Description
"TRB's Airport Cooperative Research Program (ACRP) Synthesis 48: How Airports Measure Customer Service Performance examines the strategic importance of customer service and how airports are measuring the quality of customer service."-- Publisher's description.
Author: Colin Shaw
Publisher: Springer
ISBN: 0230554717
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.
Author:
Publisher: Transportation Research Board
ISBN: 0309213533
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
'TRB's Airport Cooperative Research Program (ACRP) Report 54: Resource Manual for Airport In-Terminal Concessions provides guidance on the development and implementation of airport concession programs. The report includes information on the airport concession process; concession goals; potential customers; developing a concession space plan and concession mix; the Airport Concessions Disadvantaged Business Enterprise (ACDBE) program; and concession procurement, contracting, and management practices"--Publisher's description.
Author: DAVID L. ELWOOD
Publisher: AuthorHouse
ISBN: 1491844434
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
In the Two Factor Theory of Customer Service, author David L. Elwood nudges the entire field of customer service toward becoming a professional discipline. Customer service is not a casual, do-it-if-you-think-of-it aspect of business; customer service is a real business product that stands beside the primary product of every business enterprise; it is inescapable and it is inextricably tied to profits. Elwood uses easy to follow ideas that open the door to fresh, persuasive perceptions of the fundamental dimensions of customer service events: accessible, emotional, temporal, informational, solutional, aptitudinal, and relational. The essence of Elwoods message is that the more clearly and deeply one understands customer service events, the more effective he or she will become at delivering customer service straight to the customer. And, as powerful, empirical research findings have shown, delivery of Superior Customer Service goes hand in hand with superior profits. The Two Factor Theory of Customer Service will delight everyone looking for a systematic approach to understanding and classifying the seemingly unending differences found in published examples of Superior Customer Service, and it will brighten the pathway for each provider seeking to increase profits. Without question, you ARE in the customer service business --- the only question is whether you are doing it well. Want a quick read at the airport terminal thatll entertain more than transform? Two Factor Theory of Customer Service isnt it! Elwood skips the clichs while delivering a perfect balance of theory and immediate application that will change how you see your customers, and more importantly how your customers will see you (again and again and again...). Jay Martinson, Ph.D. Chair, Communications Department, Olivet Nazarene University
Author: Nigel Halpern
Publisher: Routledge
ISBN: 1000466485
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
