Author: Ryan D. Mathews
Publisher: Pearson Education
ISBN: 0132704196
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
“As usual these two future-finders have their fi ngers on the pulse of what’s happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: ‘But wait! A story goes with it!’ You need to read this book to fi nd out why.” —Alan Webber, Co-founder, Fast Company magazine “A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wacker’s story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands.” —Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they’re unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What’s Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story...create the back story that makes it believable...make sure your story cuts through today’s relentless bombardment of consumer messages...and gets heard, remembered, and acted on. THE TEN FUNCTIONS OF STORYTELLING Discovering what stories can do for your business THE ABOLITION OF CONTEXT Telling stories when the past no longer defines the future THE FIVE MOST IMPORTANT STORY THEMES Leveraging themes your audiences will understand and believe APPLIED STORYTELLING 101 Storytelling for your industry, your company, your brand, and you MASTERING YOUR STORYTELLER’S TOOLBOX Making your stories more compelling, more believable, and downright unforgettable Use Storytelling to Gain Powerful Competitive Advantage in Today’s Increasingly Skeptical Marketplace Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more Indispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executive The latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker
Author: Matthew Walker
Publisher: Simon and Schuster
ISBN: 1501144316
Category : Health & Fitness
Languages : en
Pages : 368
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Book Description
"Sleep is one of the most important but least understood aspects of our life, wellness, and longevity ... An explosion of scientific discoveries in the last twenty years has shed new light on this fundamental aspect of our lives. Now ... neuroscientist and sleep expert Matthew Walker gives us a new understanding of the vital importance of sleep and dreaming"--Amazon.com.
Author: Drew Hayes
Publisher: Thunder Pear Publishing
ISBN: 9780986396878
Category :
Languages : en
Pages : 546
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Book Description
Knowledge is power. That would be the motto of Lander University, had it not been snatched up and used to death by others long before the school was founded. For while Lander offers a full range of courses to nearly all students, it also offers a small number of specialty classes to a very select few. Lander is home to the Hero Certification Program, a curriculum designed to develop student with superhuman capabilities, commonly known as Supers, into official Heroes. Five of this year's freshmen are extra special. They have a secret aside from their abilities, one that they must guard from even their classmates. Because for every one person in the world with abilities they can control, there are three who lack such skill. These lesser super beings, Powereds as they are called, have always been treated as burdens and second class citizens. Though there has been ample research in the area, no one has ever succeeded in turning a Powered into a regular human, let alone a Super. That is, until now...
Author: Stan Lee
Publisher: Marvel Entertainment
ISBN: 1302513729
Category : Comics & Graphic Novels
Languages : en
Pages : 339
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Book Description
Collects Amazing Spider-Man (1963) #39-40, #42, #50 And #108-109; Captain America (1968) #138; Daredevil (1964) #16-17; Fantastic Four (1961) #105-106; Untold Tales Of Spider-Man #-1; And Material From Vampire Tales #2, Strange Tales (1951) #4, Menace #6 And #11, Young Men #24 And #26, Western Kid (1954) #12, Tales To Astonish (1959) #77 And Amazing Spider-Man (1963) #365. Celebrate the career of a true Marvel Visionary! From the fabulous fifties to the Femizons future, Jazzy John Romita brought his distinctive and definitive style to all corners of the Marvel Universe! Witness the coming of the Communist-hunting Captain America! A furious face-off between Spider-Man and the Green Goblin! The debut of the Devils Daughter! Peter Parkers parents in perilous predicaments! And classic stories featuring the Fantastic Four, Daredevil, Nick Fury, Wolverine, the Kingpin and more including rarely seen Atlas Era tales!
Author: Andy du Feu
Publisher: Wipf and Stock Publishers
ISBN: 172525185X
Category : Religion
Languages : en
Pages : 156
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Book Description
What would it look like if an Avenger turned up to help in youth work? Perhaps it would breathe a fresh sense of purpose. Maybe the primary response would be relief that backup had arrived. They would certainly pull a crowd for a few weeks at least. Looking for a superhero might be a good idea. But there is a better one. It's called the church. Boring? Irrelevant? All dressed up but nowhere to go? Looking Good Naked strips off the ill-fitting outfits and recovers a biblical theology of the church as the body of Christ, drawing on the narratives of youth work and ministry. Written for the student of youth ministry, full-timer, part-timer or extra-timer, it is an engaging, practical, and deep book, seeking to renew our confidence in who we are in light of whose we are, so we can better engage with young people.
Author:
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Category : Postal service
Languages : en
Pages : 1318
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Book Description
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Category : United States
Languages : en
Pages : 1578
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Book Description
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Category : Stationery
Languages : en
Pages : 1038
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Book Description
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Category : Dime novels
Languages : en
Pages : 428
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Book Description
Author: Stan Lee
Publisher: Marvel Entertainment
ISBN: 1302377531
Category : Comics & Graphic Novels
Languages : en
Pages : 251
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Book Description
Collects Amazing Spider-Man (1963) #41-50 & Amazing Spider-Man Annual #3. After months of hints and failed setups, Mary Jane Watson jumps into Peter Parker's life with a bang - leaving him unsure who he likes more, MJ or Gwen Stacy! And while Peter gets a motorcycle and his fi rst apartment with friend Harry Osborn, Spider-Man faces villains deadlier than ever! The Lizard! Kraven the Hunter! A new Vulture! The Kingpin! And introducing the Rhino and Shocker!
