Illustration in Advertising (Classic Reprint) PDF Download
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Author: W. Livingston Larned
Publisher: Forgotten Books
ISBN: 9780656092086
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Excerpt from Illustration in Advertising Advertisers are periodically called upon to decide whether or not their campaigns Shall be illustrated. The most ardent supporters of pictures in advertising will admit that occasions arise and peculiar conditions develop, which call for all-type dis play. To use illustrations for the sake of having pictures in the advertisement is a false premise and folly. Why then, are embellishments employed at all? What functions are obligatory? What useful selling purpose is achieved? Every stroke of the pen, every mark of the brush, every artifice of the studio Should be employed only as a commercial asset. Advertising is at its lowest ebb when it becomes a colorful luxury The growth of advertising, phenomenal and spectacular as it has been, is interlocked with the constructive things which it has really accomplished. The most beautiful canvas by the most accomplished painter, inexpertly applied, may be a detriment rather than a force to keep factory wheels humming. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: W. Livingston Larned
Publisher: Forgotten Books
ISBN: 9780656092086
Category : Business & Economics
Languages : en
Pages : 332
Get Book Here
Book Description
Excerpt from Illustration in Advertising Advertisers are periodically called upon to decide whether or not their campaigns Shall be illustrated. The most ardent supporters of pictures in advertising will admit that occasions arise and peculiar conditions develop, which call for all-type dis play. To use illustrations for the sake of having pictures in the advertisement is a false premise and folly. Why then, are embellishments employed at all? What functions are obligatory? What useful selling purpose is achieved? Every stroke of the pen, every mark of the brush, every artifice of the studio Should be employed only as a commercial asset. Advertising is at its lowest ebb when it becomes a colorful luxury The growth of advertising, phenomenal and spectacular as it has been, is interlocked with the constructive things which it has really accomplished. The most beautiful canvas by the most accomplished painter, inexpertly applied, may be a detriment rather than a force to keep factory wheels humming. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Art Directors Club of New York
Publisher: Forgotten Books
ISBN: 9780666585226
Category : Reference
Languages : en
Pages : 162
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Book Description
Excerpt from The Second Annual of Illustrations for Advertisements in the United States, 1922 But ll you vunl to be happy in your when. Wu want to end the day serene and untirnl, do _\wr Luehen work the lawful nu hne a beauiulul belle at to! Right hand. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: George French
Publisher: Forgotten Books
ISBN: 9781332820511
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Excerpt from The Art and Science of Advertising Preface Illustrations Introduction The Profession of Advertising Science and Psychology in Advertising Moral and Esthetic Elements Art in Advertising The Study of Advertising 'the Advertising and Selling Campaign Salesmanship and Advertising The Personal Contact The Element of Interest The Argument of the Advertisement Attraction, Suggestion, Assertion. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: New York Art Directors Club
Publisher: Forgotten Books
ISBN: 9780483597884
Category : Reference
Languages : en
Pages : 174
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Book Description
Excerpt from The Second Annual of Illustrations for Advertisements in the United States The Second Annual Exhibition of Illustrations for Advertisements in the United States held by the Art Directors Club at the Art Center. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Frederick James Trezise
Publisher: Forgotten Books
ISBN: 9780331649185
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
Excerpt from The Typography of Advertisements Those who have made a study of the psychology of advertising have emphasized the importance of the effect of the design of the advertisement upon the mind. It is from the design, rather than the wording, that the first impressions are gained. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: William Stead
Publisher: Forgotten Books
ISBN: 9780656688982
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Excerpt from The Art of Advertising: Its Theory and Practice Fully Described Finally, we hope this booklet may help in dispelling some of the' erroneous impressions which are prevalent among the public as to Advertising and Advertising Agents. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Harden Bryant Leachman
Publisher: Forgotten Books
ISBN: 9780266582922
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Excerpt from The Early Advertising Scene Today we look back upon the completion of the first half of this century of promise. Our now-seasoned optimism is somewhat tempered as we coolly contem plate the sobering thought that we can, at best, merely conjecture what the finish of the hundred year cycle will net the world. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Stephen Baker
Publisher: Forgotten Books
ISBN: 9780260854278
Category :
Languages : en
Pages : 340
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Book Description
Excerpt from Advertising Layout and Art Direction Layout is a great saver of money, time, and temper. It serves as a means of accomplishing several goals. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Harry Tipper
Publisher: Forgotten Books
ISBN: 9780260748218
Category :
Languages : en
Pages : 390
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Book Description
Excerpt from The Principles of Advertising: A d104 Book Little, if any, of the material found in the original volume could be omitted in a work to be used by the practitioner. Therefore this condensed edition is not to be considered as a substitute for the original. For the use of students in the classroom, however, it has been found practicable to eliminate some of the illustrative and explanatory matter and to confine the book to a presentation of the essential principles with only such illustrations as are needed to make these principles absolutely clear. A slight rearrangement has also been made to adapt the book to the methods of the usual advertising course. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Henry Sampson
Publisher: Forgotten Books
ISBN: 9780265826720
Category : Biography & Autobiography
Languages : en
Pages : 708
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Book Description
Excerpt from A History of Advertising From the Earliest Times: Illustrated by Anecdotes, Curious Specimens, and Biographical Notes When the work was first proposed to me, it was imagined that the subject could be fully disposed of in less than five hundred pages. I have already gone considerably over that number, and feel that the charge of incompleteness may still be brought against the book. But I also feel that if I had ex tended it to five thousand pages, the charge could still have been made, for with such a subject actual exhaustion cannot be expected; and so, despite the great quantity of unused material I have yet by me, I must rest satisfied with what I have done. I trust the reader will be satisfied also. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
