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Author: Michael St. Lawrence
Publisher: Wiley
ISBN: 9780471358121
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: Michael St. Lawrence
Publisher: Wiley
ISBN: 9780471358121
Category : Business & Economics
Languages : en
Pages :
Get Book Here
Book Description
Author: Dennis Baron
Publisher: Oxford University Press
ISBN: 0199736774
Category : Social Science
Languages : en
Pages : 278
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Book Description
Computers, now the writer's tool of choice, are still blamed by skeptics for a variety of ills, from speeding writing up to the point of recklessness, to complicating or trivializing the writing process, to destroying the English language itself. A Better Pencil puts our complex, still-evolving hate-love relationship with computers and the internet into perspective, describing how the digital revolution influences our reading and writing practices, and how the latest technologies differ from what came before. The book explores our use of computers as writing tools in light of the history of communication technology, a history of how we love, fear, and actually use our writing technologies--not just computers, but also typewriters, pencils, and clay tablets. Dennis Baron shows that virtually all writing implements--and even writing itself--were greeted at first with anxiety and outrage: the printing press disrupted the "almost spiritual connection" between the writer and the page; the typewriter was "impersonal and noisy" and would "destroy the art of handwriting." Both pencils and computers were created for tasks that had nothing to do with writing. Pencils, crafted by woodworkers for marking up their boards, were quickly repurposed by writers and artists. The computer crunched numbers, not words, until writers saw it as the next writing machine. Baron also explores the new genres that the computer has launched: email, the instant message, the web page, the blog, social-networking pages like MySpace and Facebook, and communally-generated texts like Wikipedia and the Urban Dictionary, not to mention YouTube. Here then is a fascinating history of our tangled dealings with a wide range of writing instruments, from ancient papyrus to the modern laptop. With dozens of illustrations and many colorful anecdotes, the book will enthrall anyone interested in language, literacy, or writing.
Author: Finlay Games
Publisher: Jessica Kingsley Publishers
ISBN: 1787755886
Category : Biography & Autobiography
Languages : en
Pages : 242
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Book Description
'Radical, honest and timely' FOX FISHER 'Fascinating' ASH PALMISCIANO 'A cracking read' MEG-JOHN BARKER "This book is about my penis. This is my story of going through lower surgery, specifically phalloplasty, and the adventures I have with my changing genitals along the way. Welcome to my journey." After coming out as trans, Finlay Games was adamant lower surgery would not be a part of his transition, but as the years went by, and his gender dysphoria increased, he decided to explore surgical options. Detailing the emotional and physical journey of phalloplasty, this book takes the reader through Finlay's experiences, from the initial decision-making through each stage of the surgery to its completion, recovery and after-care. Describing how he had to relearn his body, sexuality and his relationships, Finlay shares his wealth of advice and tips on donor site options, different types of surgery, the referral process, essential items and resources, and looking after your mental health. Part memoir, part self-help guide, this insightful, witty and deeply honest book highlights the life-changing impact surgery can have for trans people and provides hope to those on a similar journey.
Author: G.A. Bartick
Publisher: John Wiley & Sons
ISBN: 0470454377
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. It's not what you say that determines your success in sales; it?s how you execute the sales process to create a unique buying experience for customers. This book shows you how to apply the silver bullet selling method to launch your sales through the roof. Read it, and fire away at the competition.
Author: Steve Johnson
Publisher: John Wiley & Sons
ISBN: 1119685486
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Do you remember being "in the trenches" as a salesperson? What did you think of your sales manager? If you're like many front-line sellers, you probably didn't think she or he was a wonderful example of leadership who could inspire you to do your best in life and in work. The unfortunate truth is that many sales managers—well-meaning though they usually are—lack the skills and know-how to help their sales teams grow and achieve greater success. Over a combined 50 years of experience as salespeople, managers, coaches, and executives, authors Steve Johnson and Matthew Hawk have witnessed the do's and don'ts of top performing sales teams. Next Level Sales Coaching is the culmination of their experience. In this book, they distill what they have learned working with organizations like Google, Bank of America, Enterprise Rent-A-Car, and many more. The result is a compendium of best sales coaching practices with the power to make any sales manager into an inspirational and transformational leader. At its heart, this book is about how to integrate a person-centered development mindset into sales environments. Readers will work through practical examples, including a self-assessment, to identify the best way to implement strong coaching programs within their organizations. Each chapter concludes with takeaway questions and tips that sales leaders can use right away. From goal setting to daily sales huddles, and sales development training to analytics, Next Level Sales Coaching covers the best practices that readers will want to implement to take sales management to the next level.
Author: Rob Eagar
Publisher: Writer's Digest Books
ISBN: 9781599634210
Category : Language Arts & Disciplines
Languages : en
Pages : 284
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Book Description
Promote and Sell Your Work! You've written a book, but if it doesn't sell, what's the point? In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to: Increase your book sales by driving readers to bookstores and online retailers Build a brand that makes your books stand out from the crowd Secure more media interviews and speaking engagements Connect with key influencers who spread word of mouth Create raving fans who buzz about your book on social media Ignite your confidence to sell more books and make more money as an author. Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, this is the only marketing guide you'll ever need.
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 1290
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Book Description
Author: Spencer Jakab
Publisher: Penguin
ISBN: 0399563202
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Opines that most people lack the skills and knowledge to invest their money but do it anyway, and unsuccessfully. Explains how to invest wisely and how markets really work. Looks at how to double a retirement fund.
Author: Sean O'Shaughnessey
Publisher:
ISBN: 9780692111925
Category :
Languages : en
Pages : 298
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Book Description
Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission.
Author: Ryan Holiday
Publisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
