IEG Directory of Sponsorship Marketing PDF Download
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Author:
Publisher:
ISBN:
Category : Corporate sponsorship
Languages : en
Pages : 564
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Book Description
Author:
Publisher:
ISBN:
Category : Corporate sponsorship
Languages : en
Pages : 564
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Book Description
Author:
Publisher:
ISBN:
Category : Corporate sponsorship
Languages : en
Pages : 502
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Author:
Publisher:
ISBN:
Category : American periodicals
Languages : en
Pages : 2124
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Author:
Publisher: BoogarLists
ISBN:
Category :
Languages : en
Pages : 12
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Book Description
Author: Ernst & Young LLP
Publisher: John Wiley & Sons
ISBN: 9780471549086
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
Author: John Philip Jones
Publisher: SAGE
ISBN: 9780761912392
Category : Business & Economics
Languages : en
Pages : 564
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Book Description
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
Author: Dallen J. Timothy
Publisher: Routledge
ISBN: 1351888463
Category : Business & Economics
Languages : en
Pages : 750
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Book Description
This three volume reference series provides an authoritative and comprehensive set of volumes collecting together the most influential articles and papers on tourism, heritage and culture. The papers have been selected and introduced by Dallen Timothy, one of the leading international scholars in tourism research. The second volume 'The Heritage Tourist Experience' focuses on the nature of the heritage experience, the demand for heritage, and managing visitors and their experiences. Sold individually and as a set, this series will prove an essential reference work for scholars and students in geography, tourism and heritage studies, cultural studies and beyond.
Author: Tom Lunt
Publisher: Kogan Page Publishers
ISBN: 0749480939
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.
Author:
Publisher:
ISBN:
Category : Newspapers
Languages : en
Pages : 1928
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Author:
Publisher:
ISBN: 9780787674168
Category : Business
Languages : en
Pages : 1710
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Book Description
