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Author: Songqing Li
Publisher: Routledge
ISBN: 0429825528
Category : Language Arts & Disciplines
Languages : en
Pages : 226
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Book Description
This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English-speaking countries through a critical and interpretive lens. Instead of simply presuming the role of the English language may have in constructing identities within the multimodal advertisement, this book aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English. It studies the varying degrees of the contribution of the English language and its possible roles in bilingual advertising, unravels the ideological dimensions of the language as well as identity and explains the sociocultural forms and meanings of identity. To this end, it develops a new critical-cognitive approach, bringing together recent advances in English as a global language, critical sociolinguistics, multilingual studies and multimodal discourse analysis. By delving into the cognitive process of identity constructions, it provides an evidence-based account of the roles of English, and it illustrates the interconnections between identities and local politics of English. This interdisciplinary book will be of interest to scholars and students in bilingualism, multilingualism, discourse analysis, English as a global language, multimodality, advertising and marketing.
Author: Songqing Li
Publisher: Routledge
ISBN: 0429825528
Category : Language Arts & Disciplines
Languages : en
Pages : 226
Get Book Here
Book Description
This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English-speaking countries through a critical and interpretive lens. Instead of simply presuming the role of the English language may have in constructing identities within the multimodal advertisement, this book aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English. It studies the varying degrees of the contribution of the English language and its possible roles in bilingual advertising, unravels the ideological dimensions of the language as well as identity and explains the sociocultural forms and meanings of identity. To this end, it develops a new critical-cognitive approach, bringing together recent advances in English as a global language, critical sociolinguistics, multilingual studies and multimodal discourse analysis. By delving into the cognitive process of identity constructions, it provides an evidence-based account of the roles of English, and it illustrates the interconnections between identities and local politics of English. This interdisciplinary book will be of interest to scholars and students in bilingualism, multilingualism, discourse analysis, English as a global language, multimodality, advertising and marketing.
Author: H. Kelly-Holmes
Publisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author: Elana Shohamy
Publisher: Routledge
ISBN: 1135859132
Category : Language Arts & Disciplines
Languages : en
Pages : 393
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Book Description
This title explores linguistic landscape, which refers to the signs, directions, and other documentation that appear in the public space, and includes the interpretation of this 'visible language' in social, political, and economic contexts.
Author: Rani Rubdy
Publisher: Multilingual Matters
ISBN: 1783090871
Category : Language Arts & Disciplines
Languages : en
Pages : 322
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Book Description
The chapters in this volume seek to bring hybrid language practices to the center of discussions about English as a global language. They demonstrate how local linguistic resources and practices are involved in the refashioning of identities in a variety of cross-cultural and geographical contexts, and illustrate hybridity as an enactment of resistance and creativity. Drawing on a variety of disciplines and ideological perspectives, the authors use contexts as diverse as social media, Bollywood films, workplaces and kindergartens to explore the ways in which English has become a part of localities and social relations in ways that are of significant sociolinguistic interest in understanding the dynamics of mobile cultures and transcultural flows.
Author: Xu Jun
Publisher: Routledge
ISBN: 1000084728
Category : Language Arts & Disciplines
Languages : en
Pages : 376
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Book Description
The book is a collection of the dialogues between Xu Jun, a well-known expert in French literary translation and eminent “Changjiang” scholar in translation studies in China, and some celebrated literary translators in contemporary China, some of whom are also literary scholars, linguists, poets, prose writers, and editors. It is a fundamental achievement of research on the literary translation in the 20th century in China, involving multiple literary types, such as novels, poetry, dramas, prose, and fairy tales; and multiple languages, such as English, French, German, Russian, Italian, Spanish, Japanese, and Sanskrit. The dialogues are centered on fundamental issues in the theory and practice of literary translation, such as re-creation in literary translation, the relationship between form and content in literary translation, the subjectivity of literary translators, literary translation standards and principles, the gains and losses in literary translation, the principles and methods of literary criticism, and so on. Those translation experts’ experience and multiple strategies not only play an active role in guiding literary translators in practice but also benefit theoretical development in literary translation. Thus, the book will contribute to worldwide translation studies and get well recognized by translation studies students, teachers, and scholars in the world.
Author: Ingrid Piller
Publisher: Edinburgh University Press
ISBN: 1474412939
Category : Language Arts & Disciplines
Languages : en
Pages : 240
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Book Description
Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication. Ingrid Piller explains communication in context using two main approaches. The first treats cultural identity, difference and similarity as discursive constructions. The second, informed by bilingualism studies, highlights the use and prestige of different languages and language varieties as well as the varying access that speakers have to them.
Author: Aneta Pavlenko
Publisher: Multilingual Matters
ISBN: 1847699812
Category : Language Arts & Disciplines
Languages : en
Pages : 341
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Book Description
Do bi- and multilinguals perceive themselves differently in their respective languages? Do they experience different emotions? How do they express emotions and do they have a favourite language for emotional expression? How are emotion words and concepts represented in the bi- and multilingual lexicons? This ground-breaking book opens up a new field of study, bilingualism and emotions, and provides intriguing answers to these and many related questions.
Author: Janet M. Fuller
Publisher: Routledge
ISBN: 041580728X
Category : Education
Languages : en
Pages : 185
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Book Description
This volume examines the connection between socio-economic class and bilingual practices, a previously under-researched area, through looking at differences in bilingual settings that are classified as "immigrant" or "elite" and are thus linked to socio-economic class categories. Fuller chooses for this examination bilingual pre-teen children in Germany and the U.S. in order to demonstrate how local identities are embedded in a wider social world and how ideologies and identities both produce and reproduce each other. In so doing, she argues that while pre-teen children are clearly influenced by macro-level ideologies, they also have agency in how they choose to construct their identities with relation to hegemonic societal discourses, and have many other motivations and identities aside from social class membership which shape their linguistic practices.
Author: Songqing Li
Publisher: Routledge
ISBN: 1000592758
Category : Foreign Language Study
Languages : en
Pages : 166
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Book Description
English-related linguistic creativity and language commodification are a constant topic of interest and analysis for scholars. This volume is intended to initiate a dialogue between these two domains of inquiry that have been abundantly addressed but rarely documented together or in relation to one another. English as used in mainland China is presented as a case study where it remains rather unclear the extent to which the language is actually used in people’s lives, outside the domain of education. The volume enriches existing empirical studies by exploring the creative and innovative uses of English in people’s lives and its commodification at different language-centred economic spaces within China while also providing an update of our understanding of the sociolinguistic situation of English in China, a country undergoing rapid socio-economic transformation. English in China is the first attempt to discuss the possible relationship, intersection, and tension between two seemingly inseparable research topics. The book is an important resource for students and scholars in the fields of Applied Linguistics, Bilingualism, Sociolinguistics, Translation, and Contemporary Chinese Studies.
Author: Andy Kirkpatrick
Publisher: Routledge
ISBN: 1136954554
Category : Language Arts & Disciplines
Languages : en
Pages : 1160
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Book Description
The Routledge Handbook of World Englishes constitutes a comprehensive introduction to the study of World Englishes drawing on the expertise of leading authors within the field. The Handbook is structured in nine sections covering historical perspectives, core issues and topics and new debates which together provide a thorough overview of the field taking into account the new directions in which the discipline is heading. Among the key themes covered are the development of English as a lingua franca among speakers for whom English is a common but not first language, the parallel development of English as a medium of instruction in educational institutions throughout the world and the role of English as the international language of scholarship and scholarly publishing, as well as the development of ‘computer-mediated’ Englishes, including ‘cyberprose’. The Handbook also includes a substantial introduction and conclusion from the editor. The Routledge Handbook of World Englishes is the ideal resource for postgraduate students of applied linguistics as well as those in related degrees such as applied English language and TESOL/TEFL.
