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Author: Josh Kaufman
Publisher: Penguin
ISBN: 1101446080
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author: Josh Kaufman
Publisher: Penguin
ISBN: 1101446080
Category : Business & Economics
Languages : en
Pages : 422
Get Book Here
Book Description
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author:
Publisher: Ascent Wealth Strategies
ISBN:
Category :
Languages : en
Pages : 99
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Book Description
Author: Nabil Freij
Publisher: GlobalVision International
ISBN: 061534853X
Category : Business & Economics
Languages : en
Pages : 120
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Book Description
Companies come to us with a desire to go global but unsure of what the process entails. Some face a Catch-22 dilemma. They want to penetrate international markets, but cannot justify the localization costs.Others ' some who have been localizing for years ' want to know more about the new tools and processes that will improve both their results and their bottom line.This book is for all!
Author: David Mackmin
Publisher: Taylor & Francis
ISBN: 1135334250
Category : Law
Languages : en
Pages : 319
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Book Description
Valuation and Sale of Residential Property is aimed at all those studying for a qualification or already practising as residential valuers, surveyors and estate agents. It provides valuable information on all elements of the home sales process, enabling professionals to give advice on market value, the best means for sale, condition and financial arrangements. Topics covered include: determinants of value and provision of the valuation agency, auction and taking instructions mortgage valuation and survey legal process and types of tenure investment and return. The author considers these topics against a background of wide legislative change and draws on the standard guidelines set down by the RICS and NAEA. This third edition, written at a time of rapid change in the home-selling market, details the processes and procedures for dealing with this ever-evolving market. Whatever your level of seniority, this book will help you stay ahead of the game and present sound advice to clients at any stage of the process.
Author: Nageswari Cherukonda
Publisher: Trafford Publishing
ISBN: 1490729682
Category : Self-Help
Languages : en
Pages : 50
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Book Description
Pursuing a career in international trade can be fun and rewarding, but it doesn't come without risks. In this guide, author Nageswari Cherukonda, who specializes in exporting quality, pre-owned medical equipment, helps you understand the market, navigate regulations, and build a successful business. She also explores the pitfalls that can derail an exporting business. Learn about exporting terminology and research and find the tools and insights you need to - take advantage of government programs that help small businesses; - research basic guidelines related to the exporting of products and services; - reap rewards from trade shows and other educational venues; and - raise capital, find business partners, and work with clients. While entrepreneurs continue to enjoy success exporting a variety of products and services, discover why exporting quality, pre-owned equipment to developing markets could be a venture that's right for you. Open your eyes to new possibilities and take charge of your future with Exporting Basics.
Author: Marc Gruber
Publisher: Pearson UK
ISBN: 1292178930
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Author: Noel Capon
Publisher: Taylor & Francis
ISBN: 1317496760
Category : Business & Economics
Languages : en
Pages : 633
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Book Description
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book’s relevance for students outside the USA. Key features include: • A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy • Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms • Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities • Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities • Focus on globalization with a chapter on regional and international marketing • Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor’s manual and a host of useful pedagogy – including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more – this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.
Author: Lynne Eagle
Publisher: Routledge
ISBN: 1000176657
Category : Business & Economics
Languages : en
Pages : 535
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Book Description
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications. Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers’ strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications. This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors’ guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases.
Author: Harper Northwood
Publisher: RWG Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 14
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Book Description
Welcome to the future of entrepreneurship with "The Entrepreneur's Handbook: 10 Steps to Launching a Startup" by Jules Hawthorne. This essential guide is your roadmap to navigating the complex world of startups. Designed for visionaries ready to transform their innovative ideas into successful businesses, this handbook walks you through every critical stage of the entrepreneurial journey. From conceptualizing your business idea to securing funding, building a team, and scaling your venture, this book provides the expert guidance you need to thrive, even in challenging economic times. Packed with practical advice and actionable steps, "The Entrepreneur's Handbook" ensures that you have the tools and confidence to launch and sustain your startup. Are you ready to turn your entrepreneurial dreams into reality? Let Jules Hawthorne be your guide.
Author: Deborah Eade
Publisher: Oxfam
ISBN: 9780855983086
Category : Political Science
Languages : en
Pages : 564
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Book Description
This slipcase of three volumes offers an expression of Oxfam's fundamental principles, that everyone has the right to an equitable share in the world's resources. It analyzes policy, procedure and practice in health, human rights, emergency relief and agricultural production.
