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Author: Steven Pressfield
Publisher: Black Irish Entertainment LLC
ISBN: 1936891506
Category : Self-Help
Languages : en
Pages : 192
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Book Description
There's a mantra that real writers know but wannabe writers don’t. And the secret phrase is this: NOBODY WANTS TO READ YOUR SH*T. Recognizing this painful truth is the first step in the writer's transformation from amateur to professional. From Chapter Four: “When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with every sentence and every phrase: Is this interesting? Is it fun or challenging or inventive? Am I giving the reader enough? Is she bored? Is she following where I want to lead her?
Author: Steven Pressfield
Publisher: Black Irish Entertainment LLC
ISBN: 1936891506
Category : Self-Help
Languages : en
Pages : 192
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Book Description
There's a mantra that real writers know but wannabe writers don’t. And the secret phrase is this: NOBODY WANTS TO READ YOUR SH*T. Recognizing this painful truth is the first step in the writer's transformation from amateur to professional. From Chapter Four: “When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with every sentence and every phrase: Is this interesting? Is it fun or challenging or inventive? Am I giving the reader enough? Is she bored? Is she following where I want to lead her?
Author: Brian Kurtz
Publisher: Hay House, Inc
ISBN: 1401956769
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
Author: Claude C. Hopkins
Publisher: New Line Publishing
ISBN: 1844810526
Category : Advertising
Languages : en
Pages : 69
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Book Description
Author: Drew Magary
Publisher: Avery
ISBN: 1592408761
Category : Biography & Autobiography
Languages : en
Pages : 258
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Book Description
A sharp, funny, and heartfelt memoir from the author of The Night the Lights Went Out, The Hike, and The Postmortal about fatherhood and the ups and downs of raising a family in modern America No one writes about family quite like Drew Magary. In Someone Could Get Hurt, he reflects on his own parenting experiences to explore the anxiety, rationalizations, compromises, and overpowering love that come with raising children. In brutally honest and funny stories, Magary reveals how American mothers and fathers cope with being in over their heads—from getting drunk while trick-or-treating and telling dirty jokes to make bath time go smoothly to committing petty vandalism to bond with a five-year-old. Someone Could Get Hurt offers a hilarious and heartfelt look at child rearing with a glimpse into the genuine love and compassion that accompany the missteps and flawed logic. It’s the story of head lice, almost-dirty words, flat head syndrome, and a man trying to commit the ultimate act of selflessness in a selfish world.
Author: Ben Settle
Publisher: Tcb Incorporated
ISBN: 9780979578618
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
"The secrets in this book have put a LOT of money in my pocket. And they can do the same for you if you apply them to your own ads." - Michael Senoff Founder and CEO www.hardtofindseminars.com How to instantly increase your advertising response by 30% (or more) by making a few simple "tweaks" to your order form. Why using customer testimonials can actually hurt your sales. A secret way to make even "crappy" copy almost unbeatable. How to use an ordinary telephone to double your sales without doing any telemarketing. Why bad writing and lots of typos can make you more sales. How to create professionally produced video ads on a "shoe-string" budget. A sneaky (but 100% legal) way to use your competitor's customer testimonials... in YOUR advertising. How to "skeptic-proof" even your most outrageous claims and promises. A little-known way to get full page newspaper and magazine ads for pennies on the dollar. How to become a "celebrity" in your niche. The secret of banishing "writers block" forever. How to make it almost impossible for people to delete your email pitches. And much, much more. The Copywriting Grab Bag is packed with ways to multiply the profits of all your ads -- without needing a lot of money, experience or natural writing talent. Simply reach into this "grab bag" of copywriting and marketing instruction, pull out any one of the hundreds of gems you'll find, and immediately apply it to your unique situation.
Author: Josh Doody
Publisher:
ISBN: 9780692568682
Category :
Languages : en
Pages : 174
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Book Description
Author: Melissa Bank
Publisher: Penguin UK
ISBN: 0141909633
Category : Fiction
Languages : en
Pages : 218
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Book Description
Generous-hearted and wickedly insightful, The Girls' Guide to Hunting and Fishing is the New York Times bestselling novel by Melissa Bank The Girls' Guide to Hunting and Fishing maps the progress of Jane Rosenal as she sets out on a personal and spirited expedition through the perilous terrain of sex, love, relationships, and the treacherous waters of the workplace. Soon Jane is swept off her feet by an older man and into a Fitzgeraldesque whirl of cocktail parties, country houses, and rules that were made to be broken, but comes to realise that it's a world where the stakes are much too high for comfort. With an unforgettable comic touch, Bank skilfully teases out universal issues, puts a clever new spin on the mating dance, and captures in perfect pitch what it's like to come of age as a young woman. 'This chronicle of a New Yorker's relationships has a wit and perceptiveness that singles it out from the crowd' Guardian 'As hilarious as Girls' Guide is, there's a wise, serious core here' Wall Street Journal 'A sexy, pour-your-heart-out, champagne tingle of a read-thoughtful, wise, and tell-all honest. Bank's is a voice that you'll remember' Cosmopolitan
Author: Susan Kiernan-Lewis
Publisher: Susan Kiernan-Lewis
ISBN:
Category : Fiction
Languages : en
Pages : 438
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Book Description
When her sister dies, Atlanta copywriter Maggie Newberry flies to the south of France to find the little niece that no one in the family even knew existed. Along the way, she finds handsome sexy Frenchman Laurent Dernier to help with the search. Meanwhile, her sister’s murderer sets his sights on the little girl—and Maggie.
Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 0470009799
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Author: Bedson Paul
Publisher: ReadHowYouWant.com
ISBN: 1459603966
Category : Body, Mind & Spirit
Languages : en
Pages : 590
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Book Description
A rich and skillfully nuanced introduction to the varied landscape of meditation practice and its healing and transformative potential.' - Jon Kabat-Zinn, author of Arriving at Your Own Door and Letting Everything Become Your Teacher 'An engaging journey into the benefits of developing a practice of focusing your mind to promote both mental and physical well-being.' - Daniel J. Siegel M.D., author of The Mindful Brain and Mindsight 'In an inclusive way Ian Gawler and Paul Bedson introduce people to the basic ideas of meditation which prepare the reader for the choice of practice that suits them best.' - Father Laurence Freeman OSB, Director of the World Community for Christian Meditation is increasingly recommended for relaxation and stress management, to enhance relationships and wellbeing, to increase performance in sport and business, for personal growth, to transform pain and to assist healing. From two leading Western meditation teachers comes this inspiring and comprehensive guide for anyone who wants to know how to meditate well. Introducing Mindfulness-Based Stillness Meditation, Ian Gawler and Paul Bedson explain how to build a satisfying meditation practice using four easy to learn steps. They also show how meditation can be used to deepen spiritual practice, whether we have a commitment to a particular religious tradition, or a more secular view of our spirituality. Drawing on modern science as well as ancient Eastern traditions and the authors' own extensive personal experience as practitioners and teachers, this guide offers the techniques and understanding needed to explore meditation practice deeply. It is also an invaluable resource for meditation teachers from all backgrounds.
