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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: David Frei
Publisher: Fox Chapel Publishing
ISBN: 193704923X
Category : Pets
Languages : en
Pages : 226
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Book Description
David Frei’s heartwarming collection of stories about the therapy dogs in his life and the people whom they touch, Angel on a Leash celebrates the “ministry” that Frei shares with his wife, Chaplain Cherilyn Frei, the director of spiritual care at the Ronald McDonald House of New York.Frei may be the most recognizable face and name in the dog sport, as “the Voice of Westminster,” the famous New York kennel club for which he has worked for the past two decades, but his true passion in dogs is therapy work. In the book’s eighteen chapters, Frei retells the stories of the everyday miracles he’s witnessed his therapy dogs perform over hundreds of trips to their favorite places. Currently in his second generation of therapy dogs, Frei gives his Cavalier King Charles Spaniel “Angel” and Brittany “Grace” all the credit for the life-altering work they do cheering up ailing children at Morgan Stanley’s Children’s Hospital, spending time with recovering patients at NewYork- Presbyterian Hospital, and placing a paw in the hand of world-weary veterans at the Washington DC VA Medical Center. Never sappy or sentimental, Frei’s writing style is straightforward and honest with a swiftness that keeps the reader turning pages (and wiping tears). Beyond the inspiring storytelling, the book also offers practical advice to potential therapy dog handlers about how to get a dog certified with a proper registry, the responsibilities that accompany therapy work, and the importance of community involvement. Frei’s association with Westminster yielded the formation of a nonprofit organization called Angel on a Leash (the book’s namesake), which Frei was the key founder. Although the organization is now a separate entity from its famous “parent,” Best in Show winners of Westminster have frequently retired from the show ring into the realm of therapy work, receiving Frei’s encouragement and guidance. Among the many exquisite moments captured in the book’s photography section are portraits of Rufus, the Colored Bull Terrier; James, the English Spring Spaniel; and Uno, the Beagle, all supreme victors of the famous show, spending time with children on therapy visits.
Author:
Publisher:
ISBN:
Category : Pharmacy
Languages : en
Pages : 536
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Book Description
Author: Michael Terman
Publisher: Avery
ISBN: 158333534X
Category : Health & Fitness
Languages : en
Pages : 352
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Book Description
"Reset Your Inner Clock reveals a powerful program that recalibrates our internal clocks that can be decimated by the modern demands of a 24/7 lifestyle"--
Author:
Publisher: Omair Nazir
ISBN:
Category :
Languages : en
Pages : 18
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Book Description
Author: Anne Stibbs
Publisher: Bloomsbury Pub Limited
ISBN: 9780747550754
Category : Games
Languages : en
Pages : 423
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Book Description
An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.
Author: Rick Butler
Publisher: Doubleday Canada ; Garden City, N.Y. : Doubleday
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 424
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Book Description
THIS COLLECTION OF ARTICLES ON PRIME MINISTER TRUDEAU'S PERFORMANCE FROM 1968 TO 1978 TRACES THE EBB AND FLOW OF PUBLIC FAVOUR IN CANADA AND THE WORLD.
Author: M. E. D. Jim Gifts
Publisher:
ISBN:
Category :
Languages : en
Pages : 100
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Book Description
The Beer Tasting Review Logbook This portable beer journal fits in your pocket, yet provides plenty of space to record and rate your favorite brews. 100 pages total, with log pages to record key tasting details for 99 beers. Record the date and place of your tasting, the beer name and style, brewer, price, and more. Plenty of room to record your ratings, including appearance, aroma, taste, mouthfeel, and overall impressions. Acid-free archival-quality paper. Durable hardcover. Foil-stamped volume makes a nice gift.
Author: M. E. D. Jim Gifts
Publisher:
ISBN:
Category :
Languages : en
Pages : 100
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Book Description
The Beer Tasting Review Logbook This portable beer journal fits in your pocket, yet provides plenty of space to record and rate your favorite brews. 100 pages total, with log pages to record key tasting details for 99 beers. Record the date and place of your tasting, the beer name and style, brewer, price, and more. Plenty of room to record your ratings, including appearance, aroma, taste, mouthfeel, and overall impressions. Acid-free archival-quality paper. Durable hardcover. Foil-stamped volume makes a nice gift.
Author: Michael F. Rizzo
Publisher: Arcadia Publishing
ISBN: 1625851685
Category : Cooking
Languages : en
Pages : 282
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Book Description
Buffalo's appreciation for a frosty pint stretches back more than a century before anyone enjoyed a cold one with a basket of wings. By the middle of the 1800s, the industrial hub counted malt and beer among its most vital and satisfying products. Operations like Simon Pure Beer, Iroquois Beverage and the Magnus Beck Brewing Company brought Buffalo's world-class ales to the rest of the country. Prohibition saw a thriving business in black market hooch, though it all but killed the city's historic breweries. A few survivors struggled to recover. Today, a new batch of breweries like Community Beer Works and Big Ditch Brewing Company are crafting a beer revolution in the Queen City. Historian Michael Rizzo and brewer Ethan Cox explore the sudsy story of Buffalo beer.
