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Author: Margherita Dore
Publisher: Routledge
ISBN: 1000205460
Category : Language Arts & Disciplines
Languages : en
Pages : 239
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Book Description
This volume seeks to investigate how humour translation has developed since the beginning of the 21st century, focusing in particular on new ways of communication. The authors, drawn from a range of countries, cultures and academic traditions, address and debate how today’s globalised communication, media and new technologies are influencing and shaping the translation of humour. Examining both how humour translation exploits new means of communication and how the processes of humour translation may be challenged and enhanced by technologies, the chapters cover theoretical foundations and implications, and methodological practices and challenges. They include a description of current research or practice, and comments on possible future developments. The contributions interconnect around the issue of humour creation and translation in the 21st century, which can truly be labelled as the age of multimedia. Accessible and engaging, this is essential reading for advanced students and researchers in Translation Studies and Humour Studies.
Author: Margherita Dore
Publisher: Routledge
ISBN: 1000205460
Category : Language Arts & Disciplines
Languages : en
Pages : 239
Get Book Here
Book Description
This volume seeks to investigate how humour translation has developed since the beginning of the 21st century, focusing in particular on new ways of communication. The authors, drawn from a range of countries, cultures and academic traditions, address and debate how today’s globalised communication, media and new technologies are influencing and shaping the translation of humour. Examining both how humour translation exploits new means of communication and how the processes of humour translation may be challenged and enhanced by technologies, the chapters cover theoretical foundations and implications, and methodological practices and challenges. They include a description of current research or practice, and comments on possible future developments. The contributions interconnect around the issue of humour creation and translation in the 21st century, which can truly be labelled as the age of multimedia. Accessible and engaging, this is essential reading for advanced students and researchers in Translation Studies and Humour Studies.
Author: Roberto Valdeón
Publisher: Routledge
ISBN: 1315520117
Category : Foreign Language Study
Languages : en
Pages : 607
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Book Description
Written by leading experts in the area, The Routledge Handbook of Spanish Translation Studies brings together original contributions representing a culmination of the extensive research to-date within the field of Spanish Translation Studies. The Handbook covers a variety of translation related issues, both theoretical and practical, providing an overview of the field and establishing directions for future research. It starts by looking at the history of translation in Spain, the Americas during the colonial period and Latin America, and then moves on to discuss well-established areas of research such as literary translation and audiovisual translation, at which Spanish researchers have excelled. It also provides state-of-the-art information on new topics such as the interface between translation and humour on the one hand, and the translation of comics on the other. This Handbook is an indispensable resource for postgraduate students and researchers of translation studies.
Author: Dror Abend-David
Publisher: Bloomsbury Publishing USA
ISBN: 1623565367
Category : Social Science
Languages : en
Pages : 389
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Book Description
Over the last decade there has been a dramatic increase in publications on media and translation. In fact, there are those who believe that so much has been published in this field that any further publications are superfluous. But if one views media and translation as anything ranging from film and television drama to news-casting, commercials, video games, web-pages and electronic street signs, it would seem that research in media and translation has barely scratched the surface. The research in this field is shared largely by scholars in communication and translation studies, often without knowledge of each other or access to their respective methods of scholarship. This collection will rectify this lack of communication by bringing such scholars together and creating a context for a theoretical discussion of the entire emerging field of Media and Translation, with a preference for theoretical work (rather than case studies) on translation and communications of various forms, and through various media.
Author: Francisco Yus
Publisher: John Benjamins Publishing Company
ISBN: 9027267219
Category : Language Arts & Disciplines
Languages : en
Pages : 389
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Book Description
This book offers a cognitive-pragmatic, and specifically relevance-theoretic, analysis of different types of humorous discourse, together with the inferential strategies that are at work in the processing of such discourses. The book also provides a cognitive pragmatics description of how addressees obtain humorous effects. Although the inferences at work in the processing of normal, non-humorous discourses are the same as those employed in the interpretation of humour, in the latter case these strategies (and also the accessibility of contextual information) are predicted and manipulated by the speaker (or writer) for the sake of generating humorous effects. The book covers aspects of research on humour such as the incongruity-resolution pattern, jokes and stand-up comedy performances. It also offers an explanation of why ironies are sometimes labelled as humorous, and proposes a model for the translation of humorous discourses, an analysis of humour in multimodal discourses such as cartoons and advertisements, and a brief exploration of possible tendencies in relevance-theoretic research on conversational humour.
Author: Valiente Alber, Sònia
Publisher: Editorial UOC
ISBN: 8491161112
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?
Author: Frederic Chaume
Publisher: Routledge
ISBN: 100037016X
Category : Language Arts & Disciplines
Languages : en
Pages : 229
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Book Description
Audiovisual Translation: Dubbing is an introductory textbook that provides a solid overview of the world of dubbing and is fundamentally interactive in approach. A companion to Audiovisual Translation: Subtitling, it follows a similar structure and is accompanied by downloadable resources. Based on first-hand experience in the field, the book combines translation practice with other related tasks – usually commissioned to dialogue writers and dubbing assistants – thus offering a complete introduction to the field of dubbing. It develops diversified skills, presents a broad picture of the industry, engages with the various controversies in the field, and challenges prevailing stereotypes. The individual chapters cover the map of dubbing in the world, the dubbing market and professional environment, text segmentation into takes or loops, lip-syncing, the challenge of emulating oral discourse, the semiotic nature of audiovisual texts, and specific audiovisual translation issues. The book further raises a number of research questions and looks at some of the unresolved challenges of this very specific form of translation. It includes graded exercises covering core skills that can be practised in class or at home, individually or collectively. The accompanying downloadable resources contain sample film material in Dutch, English, French, Italian and Spanish, as well as a range of useful material related to professional practice.
Author: Amparo Hurtado Albir
Publisher: Publicacions de la Universitat Jaume I
ISBN: 9788480210782
Category : Language Arts & Disciplines
Languages : es
Pages : 228
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Book Description
In Traductología and the one of the most outstanding names in the study of and doctor, Stolen shelter theory the translation Didactics of the translation, initiated this collection that consolidated definitively with the edition of this third volume dedicated to the present questions of Didactics.
Author: Salvatore Attardo
Publisher: Oxford University Press, USA
ISBN: 0198791275
Category : Language Arts & Disciplines
Languages : en
Pages : 488
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Book Description
This book is the first comprehensive and systematic introduction to the linguistics of humor, exploring not only theoretical linguistic analyses, but also topics from applied linguistics. It will be a valuable resource for students from advanced undergraduate level upwards, particularly those coming to linguistics from related disciplines.
Author: Antonio F. Jiménez Jiménez
Publisher: Routledge
ISBN: 1317219546
Category : Foreign Language Study
Languages : en
Pages : 405
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Book Description
Este manual introduce al lector a la actividad de la traducción de inglés a español y viceversa, adoptando un punto de vista práctico y siguiendo los estándares profesionales actuales. Introducción a la traducción examina una gran variedad de temas enfocados en resolver los problemas de traducción que se suelen encontrar en los textos, por ejemplo, en relación a los elementos culturales, los aspectos connotativos, la variación lingüística, la traducción subordinada y la traducción especializada. Para ello, se exploran detenidamente, y con multitud de ejemplos prácticos, las técnicas, estrategias y herramientas disponibles durante la actividad traductora. La página web que acompaña a este manual incluye además información lingüística contrastiva entre el inglés y el español para evitar problemas de transferencia negativa entre ambos idiomas. Introducción a la traducción aumentará la competencia traductora de los lectores de una manera sistemática, coherente y contextualizada, ofreciendo oportunidades de práctica a través de un gran número de actividades y textos para traducir. This manual introduces readers to the activity of Spanish-English/English-Spanish translation while adopting a practical perspective aligned with current professional standards. Introducción a la traducción examines a wide variety of topics that focus on resolving common problems that tend to arise throughout the process of translating different kinds of texts. For example, this book explores translation issues with respect to cultural elements, connotative meaning, linguistic variations, constrained translation and specialized translation. It offers a multitude of practical examples and a thorough consideration of the techniques, strategies and tools available to translators. Among other resources, the companion website includes contrastive linguistic analysis of English and Spanish to help avoid negative transfer issues between both languages. Introducción a la traducción will improve the reader’s competence as a translator in a systematic, coherent and contextualized way, providing abundant opportunities to practice translation skills through ample hands-on activities and a wide variety of texts to translate.
Author: Loukia Kostopoulou
Publisher: Taylor & Francis
ISBN: 1003826733
Category : Language Arts & Disciplines
Languages : en
Pages : 264
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Book Description
This innovative collection spotlights the role of media crossovers in humour translation and how the latter is conveyed through new means of communication. The volume offers an in-depth exploration of the entanglements of film, theatre, literature, TV, the Internet, etc., within the framework of transmediality and their influence on the practice of translating humour. Chapters focus on the complex web of interrelationships shaped by and shaping the process(es) of transformation and adaptation that take place across media and across languages and cultures. Situating translation practices and innovations within an interdisciplinary context, the volume underscores the hybrid nature and complex semiotics of humour and the plurality of possibilities for new insights that contemporary approaches offer driven by technological advancements in the industry. The book will be of particular interest to scholars and researchers in the fields of Translation Studies, Humour Studies, Audiovisual Translation, Media Studies, and Adaptation Studies.
