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Author: Philip Kotler
Publisher: Springer Nature
ISBN: 3031671554
Category :
Languages : en
Pages : 357
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Book Description
Author: Philip Kotler
Publisher: Springer Nature
ISBN: 3031671554
Category :
Languages : en
Pages : 357
Get Book Here
Book Description
Author: Heiko Spitzeck
Publisher: Cambridge University Press
ISBN: 0521898935
Category : Business & Economics
Languages : en
Pages : 473
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Book Description
There are many books about business and society, yet very few of them question the primacy of GDP growth, profit maximization and individual utility maximization. This groundbreaking book questions these assumptions and investigates the possibility of creating a human-centered, value-oriented society based on humanistic principles.
Author: Jennifer Hancock
Publisher: Business Expert Press
ISBN: 1949991431
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when you do so. You can’t understand humanistic business management unless you understand what humanism is. This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when you do so. Humanism helps us prioritize human value as important. It supports positive interpersonal relationships and collaborative and respectful decision-making. Since all businesses are in the business of solving problems, good problem solving is essential to good business. Humanism has already transformed many other disciplines including psychology, medicine, nursing, and more. Additionally, humanism is foundational to the practice of human resources, without which businesses cannot operate. It is important for business managers to understand the philosophy fully so they can understand how to not only manage people more effectively, but how to operate their businesses in a way that helps the communities in which they operate. This book will provide the primer they need to create more effective and ethical businesses.
Author: Robert E. Brown
Publisher: Routledge
ISBN: 1351245333
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.
Author: E. von Kimakowitz
Publisher: Springer
ISBN: 0230306586
Category : Business & Economics
Languages : en
Pages : 523
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Book Description
An investigation into the principles of humanistic management which examines their threoretical merits. In order to demonstrate that humanistic ideas also work in practice and can lead to actionable management guidelines it presents case studies of how businesses succeed in generating social value whilst being profitable.
Author: J. Lambin
Publisher: Springer
ISBN: 1137392916
Category : Social Science
Languages : en
Pages : 201
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Book Description
This book explores the changing socio-economic and technological landscape of the 21 century and what it means. It adopts an industrial economic approach, whilst proposing a road map leading to the adoption of a 'societal market economy' model as an appealing and politically acceptable third-way between capitalism and socialism.
Author: R. Varey
Publisher: Springer
ISBN: 1137353295
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Author: Michael Pirson
Publisher: Cambridge University Press
ISBN: 1107160723
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
This book presents a humanistic science-based framework for management, promoting an ethical and responsible approach to addressing current global societal problems.
Author: Ricardo Aguado
Publisher: Springer Nature
ISBN: 3030294269
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
This volume is divided into three major parts, each of which symbolizes a new virtuous circle that is added to the previous one in order to foster the dissemination of humanistic management (HM) among corporations and social institutions. After an introductory chapter explaining the concept of humanistic management and the plan behind this research project, the first part of the book is devoted to education. The authors address pedagogical strategies that can be used in higher education to introduce students to HM. In turn, the second part of the book focuses on the implementation of HM in corporations, while the third presents an approach for measuring and monetizing the social value generated by corporations through their economic activities. In the closing chapter, the editors illustrate how the three parts of the book can be combined to generate virtuous cycles in corporations.
Author: Kate O'Neill
Publisher: Independently Published
ISBN: 9781719881562
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Technology drives the future we create. But are we steering that technology in directions that create that future in the best way, for the most people? In her new book
