How to Write an Inspired Creative Brief PDF Download
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Author: Howard Ibach
Publisher: iUniverse
ISBN: 1450249876
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
Author: Howard Ibach
Publisher: iUniverse
ISBN: 1450249876
Category : Business & Economics
Languages : en
Pages : 113
Get Book Here
Book Description
"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
Author: Howard Ibach
Publisher:
ISBN: 9780578808758
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
Author: Douglas Davis
Publisher: Simon and Schuster
ISBN: 1440341559
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
Author: Howard Ibach
Publisher:
ISBN: 9780692120002
Category : Business & Economics
Languages : en
Pages : 110
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Book Description
In a step-by-step process, Howard demonstrates how five key ingredients on every creative brief work together to produce the single-minded proposition (SMP), the singular message that explains your brand's promise. Then he introduces you to two thought leaders who offer alternative ideas on where the creative brief can go.
Author: Brenda Ueland
Publisher: Simon and Schuster
ISBN: 1627932011
Category : Language Arts & Disciplines
Languages : en
Pages : 192
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Book Description
Brenda Ueland was a journalist, editor, freelance writer, and teacher of writing. In If You Want to Write: A Book about Art, Independence and Spirit she shares her philosophies on writing and life in general. Ueland firmly believed that anyone can write, that everyone is talented, original, and has something important to say. In this book she explains how find that spark that will make you a great writer. Carl Sandburg called this book the best book ever written about how to write. Join the millions of others who've found inspiration and unlocked their own talent.
Author: Karen Benke
Publisher: Shambhala Publications
ISBN: 1611800153
Category : Education
Languages : en
Pages : 289
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Book Description
Invite your jittery mind into quiet slips of timed or untimed writing experiments that are designed to encourage your timid heart to forge forgotten feelings and entice your shy-self to make friends with emerging emotions. With a bounty of prompts to select from, you’ll be inspired to explore all the wacky, confusing, brave, soul-stirring wonderings and wanderings of your emerging life’s inner treasure in a way that’s sure to unleash what you most need to say. In this book you’ll find: • On-the-Spot Drops that offer quick “free-fall” prompts on different themes, such as short-winded poems and seven-line stories. • Mini Memoirs to unlock personal narrative to share, or not. • Suddenly a Story suggestions to explore feelings and states of being like fear, reluctance, compassion, kindness, anxiety, anger, jealousy, happiness, and more. • Surprise Yourself Surveys for those who think they know everything about themselves. • Untie-Your-Mind Word Lists to jump-start stalled imaginations. • Definition Decoders to introduce new ideas and styles of writing. Created especially for tweens, teens, and other earthlings, this book provides you with a chance to create imaginative poems, stories, fragments, and real-life on-the-spot sketches. All that’s required is that you take a breath, relax, reset, and leap write in!
Author: Kevin McTigue
Publisher: Bookbaby
ISBN: 9781098390457
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.
Author: Tom Kelley
Publisher: Crown Currency
ISBN: 0385349378
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
Author: Heidi Swanson
Publisher: Ten Speed Press
ISBN: 1607745496
Category : Cooking
Languages : en
Pages : 338
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Book Description
Known for combining natural foods recipes with evocative, artful photography, New York Times bestselling author Heidi Swanson circled the globe to create this mouthwatering assortment of 120 vegetarian dishes. In this deeply personal collection drawn from her well-worn recipe journals, Heidi describes the fragrance of flatbreads hot off a Marrakech griddle, soba noodles and feather-light tempura in Tokyo, and the taste of wild-picked greens from the Puglian coast. Recipes such as Fennel Stew, Carrot & Sake Salad, Watermelon Radish Soup, Brown Butter Tortelli, and Saffron Tagine use healthy, whole foods ingredients and approachable techniques, and photographs taken in Morocco, Japan, Italy, France, and India, as well as back home in Heidi’s kitchen, reveal the places both near and far that inspire her warm, nourishing cooking.
Author: Matt Richtel
Publisher: HarperCollins
ISBN: 0063025558
Category : Psychology
Languages : en
Pages : 353
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Book Description
"Remarkable. This profound volume informs and inspires." —PW, STARRED review From the Pulitzer Prize–winning New York Times science reporter acclaimed for “bring[ing] scientific concepts to life” (Bill Gates), a pathbreaking new investigation into the mysteries of human creativity How does creativity work? Where does inspiration come from? What are the secrets of our most revered creators? How can we maximize our creative potential? THIS IS THE STORY OF HOW WE CREATE. Creativity defines the human experience. It sparks achievement and innovation in art, science, technology, business, sports, and virtually every activity. It has fueled human progress on a global level, but it equally is the source of profound personal satisfaction for individual creators. And yet the origins of creative inspiration and the methods by which great creators tap into it have long been a source of mystery, spoken of in esoteric terms, our rational understanding shrouded in complex jargon. Until now. Inspired is a book about the science of creativity, distilling an explosion of exciting new research from across the world. Through narrative storytelling, Richtel marries these findings with timeless insight from some of the world’s great creators as he deconstructs the authentic nature of creativity, its biological and evolutionary origins, its deep connection to religion and spirituality, the way it bubbles in each of us, urgent and essential, waiting to be tapped. Many of the questions Richtel addresses are practical: What are the traits of successful creators? Under which conditions does creativity thrive? How can we move past creative blocks? The ultimate message of Inspired is that creativity is more accessible than many might imagine, as necessary, beautiful, and fulfilling as any essential part of human nature.
