Author: Robert Gordon
Publisher: How To Books
ISBN: 1848036809
Category : Business & Economics
Languages : en
Pages : 220
Book Description
The cleaning industry is worth billions each year. There is plenty of money to be made, and you don't require any specific qualifications to get started. What you do need is a range of key skills, and a personal determination to succeed.This book will give you insider knowledge of the world of office and domestic cleaning. It will provide you with all the practical tools you need to succeed in a competitive but rewarding industry.- The basics required to set up your business and the services you can offer.- How to develop sales, and how to find - and keep - satisfied clients.- How to find good staff, train them, and deal with problems.- How to maintain the quality of your service provision as you grow.- Managing the legal, health & safety, and insurance requirements.- How to develop your brand and grow your company.- Book keeping, debt control and finance- How to develop further lucrative services to offer your client base.
Start and Run A Successful Cleaning Business
Author: Robert Gordon
Publisher: How To Books
ISBN: 1848036809
Category : Business & Economics
Languages : en
Pages : 220
Book Description
The cleaning industry is worth billions each year. There is plenty of money to be made, and you don't require any specific qualifications to get started. What you do need is a range of key skills, and a personal determination to succeed.This book will give you insider knowledge of the world of office and domestic cleaning. It will provide you with all the practical tools you need to succeed in a competitive but rewarding industry.- The basics required to set up your business and the services you can offer.- How to develop sales, and how to find - and keep - satisfied clients.- How to find good staff, train them, and deal with problems.- How to maintain the quality of your service provision as you grow.- Managing the legal, health & safety, and insurance requirements.- How to develop your brand and grow your company.- Book keeping, debt control and finance- How to develop further lucrative services to offer your client base.
Publisher: How To Books
ISBN: 1848036809
Category : Business & Economics
Languages : en
Pages : 220
Book Description
The cleaning industry is worth billions each year. There is plenty of money to be made, and you don't require any specific qualifications to get started. What you do need is a range of key skills, and a personal determination to succeed.This book will give you insider knowledge of the world of office and domestic cleaning. It will provide you with all the practical tools you need to succeed in a competitive but rewarding industry.- The basics required to set up your business and the services you can offer.- How to develop sales, and how to find - and keep - satisfied clients.- How to find good staff, train them, and deal with problems.- How to maintain the quality of your service provision as you grow.- Managing the legal, health & safety, and insurance requirements.- How to develop your brand and grow your company.- Book keeping, debt control and finance- How to develop further lucrative services to offer your client base.
How to Start a Cleaning Business
Author: Brian James
Publisher:
ISBN: 9781520625201
Category :
Languages : en
Pages : 42
Book Description
**Updated in 2017**In this turnkey guide loaded with specifics, I share the three primary marketing strategies I used to generate a $2000+ book of residual monthly income in the first month of my launch. I include several other gems that will help propel the success of your home cleaning business. Enjoy!**Bonus: 50 question cleaning quiz with answers**
Publisher:
ISBN: 9781520625201
Category :
Languages : en
Pages : 42
Book Description
**Updated in 2017**In this turnkey guide loaded with specifics, I share the three primary marketing strategies I used to generate a $2000+ book of residual monthly income in the first month of my launch. I include several other gems that will help propel the success of your home cleaning business. Enjoy!**Bonus: 50 question cleaning quiz with answers**
The Window Cleaning Blueprint
Author: Keith Kalfas
Publisher: Createspace Independent Publishing Platform
ISBN: 9781530874446
Category :
Languages : en
Pages : 162
Book Description
How to Make $500 a Day Cleaning Windows. This Book will completely transform your life. World Class information packaged in easy to understand digestible bits. This book teaches how window cleaning is rooted in the perception of luxury and not necessity. When you learn how to communicate yourself as a luxury service. You can literally quadruple your income and make more than $500 a Day Cleaning Windows. With NO Startup Money.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781530874446
Category :
Languages : en
Pages : 162
Book Description
How to Make $500 a Day Cleaning Windows. This Book will completely transform your life. World Class information packaged in easy to understand digestible bits. This book teaches how window cleaning is rooted in the perception of luxury and not necessity. When you learn how to communicate yourself as a luxury service. You can literally quadruple your income and make more than $500 a Day Cleaning Windows. With NO Startup Money.
How to Start Your Own House Cleaning Company
Author: Angela Brown
Publisher: Createspace Independent Publishing Platform
ISBN: 9781530476046
Category :
Languages : en
Pages : 138
Book Description
Start a house cleaning business with this step-by-step guide and be up and running in one week. Back in the olden days before the internet was really popular and you could Google search anything, there was trial and error. If you wanted to start a house cleaning business from scratch you could, but it was rarely an overnight success for anybody. Big success was tossed to the cleaning service franchisees who could afford the fancy training, and well-built brands, while the mom and pop cleaning services were left to figure it out on their own. Good news - times have changed. As an independent house cleaner, you no longer have to wade through endless Pinterest boards for tips and ideas on how to start a house cleaning business. Angela Brown built from scratch one of the most successful independently owned and operated house cleaning companies in the Southeastern United States. If you are serious about success in the cleaning service industry, you should sign up for her free tips, tricks and time saving hacks by joining the Savvy Cleaner email list at: savvycleaner.com/tips and you follow her blog at: AskaHouseCleaner.com She has trained a multitude of independent house cleaners how to take their business from day one through expansion and enormous growth. In this step-by-step guide she'll show you: How to set up your home office What office supplies you are going to need Ideas for your company logo How to choose your company name How to choose a uniform Tips on creating your company image and brand How to set your rules and policies How to choose a territory Everything you need to know about creating flyers, worksheets and why you need them. How to bid jobs, what to charge, What kind of car you need, Confidence builders & how to build instant credentials, Bonding, insurance The magic of the Mulligan, How to get an endless stream of referrals, how much you should pay for referral fees, How to never have any billing and collections, and how to always get paid and on time. (There is a reason they call Angela Brown "The House Cleaning Guru.") If you're here because you have an interest in house cleaning or in upgrading your life and you want to start a house cleaning business, welcome. House cleaning business is a 49 billion dollar a year industry that is nearly recession proof - when times get hard, people work more hours to pay the bills, they have less time at home to clean, so they outsource their cleaning - which means more business for you and me. Another awesome reason to start a house cleaning business is this: unlike a regular 9 to 5 job if you get fired, you're not out of work. You simply add another customer into your new available time slot and keep going. And you will learn here how to do such an amazing job, that you will never get fired, and your clients will never want you to leave. Franchise or Start a house cleaning business? (FREE BONUS DOWNLOAD: savvycleaner.com/franchise So should you buy into an existing franchise like Molly Maid, MerryMaids, The Cleaning Authority, Maid Brigade, Maid Pro, Sears MaidServices, The Maids, Two Maids & A Mop, You've Got Maids, MaidSimple, Cleantastic, Home Cleaning Services of America, Jani-King, MopFrog, Jan Pro, Maid to Perfection, or many of the others on the market? Or should you start your own house cleaning company from scratch? There are pros and cons to both. If you are not sure of the differences, you can download a free comparison chart at savvycleaner.com/franchise For the sake of this book we are going to assume you are going to start your own.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781530476046
Category :
Languages : en
Pages : 138
Book Description
Start a house cleaning business with this step-by-step guide and be up and running in one week. Back in the olden days before the internet was really popular and you could Google search anything, there was trial and error. If you wanted to start a house cleaning business from scratch you could, but it was rarely an overnight success for anybody. Big success was tossed to the cleaning service franchisees who could afford the fancy training, and well-built brands, while the mom and pop cleaning services were left to figure it out on their own. Good news - times have changed. As an independent house cleaner, you no longer have to wade through endless Pinterest boards for tips and ideas on how to start a house cleaning business. Angela Brown built from scratch one of the most successful independently owned and operated house cleaning companies in the Southeastern United States. If you are serious about success in the cleaning service industry, you should sign up for her free tips, tricks and time saving hacks by joining the Savvy Cleaner email list at: savvycleaner.com/tips and you follow her blog at: AskaHouseCleaner.com She has trained a multitude of independent house cleaners how to take their business from day one through expansion and enormous growth. In this step-by-step guide she'll show you: How to set up your home office What office supplies you are going to need Ideas for your company logo How to choose your company name How to choose a uniform Tips on creating your company image and brand How to set your rules and policies How to choose a territory Everything you need to know about creating flyers, worksheets and why you need them. How to bid jobs, what to charge, What kind of car you need, Confidence builders & how to build instant credentials, Bonding, insurance The magic of the Mulligan, How to get an endless stream of referrals, how much you should pay for referral fees, How to never have any billing and collections, and how to always get paid and on time. (There is a reason they call Angela Brown "The House Cleaning Guru.") If you're here because you have an interest in house cleaning or in upgrading your life and you want to start a house cleaning business, welcome. House cleaning business is a 49 billion dollar a year industry that is nearly recession proof - when times get hard, people work more hours to pay the bills, they have less time at home to clean, so they outsource their cleaning - which means more business for you and me. Another awesome reason to start a house cleaning business is this: unlike a regular 9 to 5 job if you get fired, you're not out of work. You simply add another customer into your new available time slot and keep going. And you will learn here how to do such an amazing job, that you will never get fired, and your clients will never want you to leave. Franchise or Start a house cleaning business? (FREE BONUS DOWNLOAD: savvycleaner.com/franchise So should you buy into an existing franchise like Molly Maid, MerryMaids, The Cleaning Authority, Maid Brigade, Maid Pro, Sears MaidServices, The Maids, Two Maids & A Mop, You've Got Maids, MaidSimple, Cleantastic, Home Cleaning Services of America, Jani-King, MopFrog, Jan Pro, Maid to Perfection, or many of the others on the market? Or should you start your own house cleaning company from scratch? There are pros and cons to both. If you are not sure of the differences, you can download a free comparison chart at savvycleaner.com/franchise For the sake of this book we are going to assume you are going to start your own.
Cleanlots
Author: BRIAN. WINCH
Publisher: Winch Enterprises
ISBN: 9781775375104
Category :
Languages : en
Pages : 66
Book Description
Cleanlots has been described as "America's Simplest Business" and "almost as simple as a walk in the park." Entrepreneur magazine said parking lot litter cleanup is "a simple, inexpensive and potentially lucrative business to get into, and the market is growing." The Cleanlots book is an operations manual on how to start and operate a parking lot litter cleanup business. Each book purchase includes FREE email and telephone support from the author. Since 1981, author Brian Winch has made a six-figure annual income cleaning up litter from parking lots, and he'll teach you to do the same. It's an excellent way to take control over your life and income; you can start this business with very little money, without a college education or advanced computer skills. It's an ideal business for anyone who likes to work outside, who's responsible and can pay attention to detail. You can also operate this business part-time, as a side hustle until you're ready to go full-time.
Publisher: Winch Enterprises
ISBN: 9781775375104
Category :
Languages : en
Pages : 66
Book Description
Cleanlots has been described as "America's Simplest Business" and "almost as simple as a walk in the park." Entrepreneur magazine said parking lot litter cleanup is "a simple, inexpensive and potentially lucrative business to get into, and the market is growing." The Cleanlots book is an operations manual on how to start and operate a parking lot litter cleanup business. Each book purchase includes FREE email and telephone support from the author. Since 1981, author Brian Winch has made a six-figure annual income cleaning up litter from parking lots, and he'll teach you to do the same. It's an excellent way to take control over your life and income; you can start this business with very little money, without a college education or advanced computer skills. It's an ideal business for anyone who likes to work outside, who's responsible and can pay attention to detail. You can also operate this business part-time, as a side hustle until you're ready to go full-time.
Start Your Own Cleaning Service
Author: Jacquelyn Lynn
Publisher: Entrepreneur Press
ISBN: 1599185288
Category : Business & Economics
Languages : en
Pages : 202
Book Description
If it can get dirty, chances are people will pay to have it cleaned. Houses, carpets, upholstery, windows . . . the list goes on and on. A vast majority of dual-income families use cleaning services, creating a huge market for cleaning service startups. Updated with the latest industry and market information, including the impact of technology and new specialty niches, this new edition provides eager entrepreneurs with all the information they need to become a squeaky-clean success. The experts at Entrepreneur share everything aspiring entrepreneurs need to know to start three of the most in-demand cleaning businesses: residential maid service, commercial janitorial service, and carpet/upholstery cleaning. Included are current statistics and trend forecasts, the ins and outs of finding customers, new ideas for hiring and training employees, up-to-date legal, tax, and insurance requirements, tips on avoiding common pitfalls, and surefire tips for growing a business. Other support includes answers to frequently asked questions and access to an appendix of additional resources and checklists to guide readers through each step of the startup process.
Publisher: Entrepreneur Press
ISBN: 1599185288
Category : Business & Economics
Languages : en
Pages : 202
Book Description
If it can get dirty, chances are people will pay to have it cleaned. Houses, carpets, upholstery, windows . . . the list goes on and on. A vast majority of dual-income families use cleaning services, creating a huge market for cleaning service startups. Updated with the latest industry and market information, including the impact of technology and new specialty niches, this new edition provides eager entrepreneurs with all the information they need to become a squeaky-clean success. The experts at Entrepreneur share everything aspiring entrepreneurs need to know to start three of the most in-demand cleaning businesses: residential maid service, commercial janitorial service, and carpet/upholstery cleaning. Included are current statistics and trend forecasts, the ins and outs of finding customers, new ideas for hiring and training employees, up-to-date legal, tax, and insurance requirements, tips on avoiding common pitfalls, and surefire tips for growing a business. Other support includes answers to frequently asked questions and access to an appendix of additional resources and checklists to guide readers through each step of the startup process.
Clean My Space
Author: Melissa Maker
Publisher: Penguin
ISBN: 0735233624
Category : House & Home
Languages : en
Pages : 0
Book Description
The wildly popular YouTube star behind CLEAN MY SPACE presents the breakthrough solution to cleaning better with less effort Melissa Maker is beloved by fans all over the world for her completely re-engineered approach to cleaning. As the dynamic new authority on home and living, Melissa knows that to invest any of our precious time in cleaning, we need to see big, long-lasting results. So, she developed her method to help us get the most out of our effort and keep our homes fresh and welcoming every day. In her long-awaited debut book, she shares her revolutionary 3-step solution: • Identify the most important areas (MIAs) in your home that need attention • Select the proper products, tools, and techniques (PTT) for the job • Implement these new cleaning routines so that they stick Clean My Space takes the chore out of cleaning with Melissa’s incredible tips and cleaning hacks (the power of pretreating!), her lightning fast 5–10 minute “express clean” routines for every room when time is tightest, and her techniques for cleaning even the most daunting places and spaces. And a big bonus: Melissa gives guidance on the best non-toxic, eco-conscious cleaning products and offers natural cleaning solution recipes you can make at home using essential oils to soothe and refresh. With Melissa’s simple, groundbreaking method you can truly live in a cleaner, more cheerful, and calming home all the time.
Publisher: Penguin
ISBN: 0735233624
Category : House & Home
Languages : en
Pages : 0
Book Description
The wildly popular YouTube star behind CLEAN MY SPACE presents the breakthrough solution to cleaning better with less effort Melissa Maker is beloved by fans all over the world for her completely re-engineered approach to cleaning. As the dynamic new authority on home and living, Melissa knows that to invest any of our precious time in cleaning, we need to see big, long-lasting results. So, she developed her method to help us get the most out of our effort and keep our homes fresh and welcoming every day. In her long-awaited debut book, she shares her revolutionary 3-step solution: • Identify the most important areas (MIAs) in your home that need attention • Select the proper products, tools, and techniques (PTT) for the job • Implement these new cleaning routines so that they stick Clean My Space takes the chore out of cleaning with Melissa’s incredible tips and cleaning hacks (the power of pretreating!), her lightning fast 5–10 minute “express clean” routines for every room when time is tightest, and her techniques for cleaning even the most daunting places and spaces. And a big bonus: Melissa gives guidance on the best non-toxic, eco-conscious cleaning products and offers natural cleaning solution recipes you can make at home using essential oils to soothe and refresh. With Melissa’s simple, groundbreaking method you can truly live in a cleaner, more cheerful, and calming home all the time.
Speed Cleaning
Author: Jeff Campbell
Publisher:
ISBN: 9781732317628
Category : Cleaning
Languages : en
Pages :
Book Description
Clean your entire house in 42 minutes with the Clean Team's unbeatable system that makes every move count! Cleaning Expert Jeff Campbell and the Clean Team share their techniques and tips for cleaning your home fast but with consistency and quality. They also recommend environmentally sound products and technology and how to get the very best from your housecleaning service.
Publisher:
ISBN: 9781732317628
Category : Cleaning
Languages : en
Pages :
Book Description
Clean your entire house in 42 minutes with the Clean Team's unbeatable system that makes every move count! Cleaning Expert Jeff Campbell and the Clean Team share their techniques and tips for cleaning your home fast but with consistency and quality. They also recommend environmentally sound products and technology and how to get the very best from your housecleaning service.
How to Start, Run and Grow a Successful Residential and Commercial Cleaning Busine
Author: Maria Carmen
Publisher: Createspace Independent Publishing Platform
ISBN: 9781539939672
Category : Building cleaning industry
Languages : en
Pages : 0
Book Description
How to Start, Run and Grow a Successful Residential & Commercial Cleaning Business Hello, my name is Maria Carmen, and I have something important to tell you. I know you've probably heard these types of success stories before and are a little skeptical, but I'm telling you this is true and can really happen for you. Ten years ago, after my divorce, I needed to find a way to support myself. I was one of those individuals that never went to college or had a trade skill, so there weren't a lot of job choices for me. What was I to do? I started looking into entry-level jobs that didn't require specialized training or skills. Unfortunately, I wasn't keen on the idea of working at a fast-food restaurant for minimum wage with limited potential for advancement or better pay. Then, I learned about house cleaning from a friend of mine. She used house cleaning as a way to supplement their family income. However, I realized the potential to grow this into something more. So I started taking on a few residential cleaning jobs, getting my name out there, and increasing my client list. I took the time to do some research and found a way to offer some specialized services that got me paid a little extra. Before I knew it, my client list was growing beyond what I could do by myself. So I started hiring employees. Then, I realized the importance of branching out and started to take on commercial contracts. Commercial cleaning turned out to be even more beneficial to my income than residential cleaning. Not only was I able to support myself with this work, but I was able to grow and thrive. Today, I have a company of my own with 22 employees. We take on both residential and commercial cleaning contracts. My income has grown to over $250,000 a year now. I never dreamed a simple job to help pay the bills would grow into this, but it has. It takes a little bit of work, but the benefits are there to be had if you know what to do. I'm here to tell you what you need to do so you can have success, just like I did. In This Book, I Show You: How To Start on a Budget Should You Go With a Franchise or Independent The Basics of the Residential Cleaning Business The Basics of the Commercial Cleaning Business Skill You Will Need Your Income Potential for Residential Cleaning The Income Potential for Commercial Cleaning Specialized Cleaning Income Potential 12 Guided Steps to Getting Started With Residential Cleaning 10 Guided Steps to Getting Started With Commercial Cleaning Equipment You Will Need Safety First Considerations 11 Steps to Choosing the Right Cleaning Products 5 Types of Cleaners To Use Where to Buy Your Cleaning Supplies How to Form A Legal Entity for Your New Business How to Get Certified How to Set a Rate Structure How to offer Competitive Pricing How to Bid and Win Job Contracts How to Write a Commercial Job Proposal How to Get Your First Client How to Market Your New Business 6 Quickest Ways to Gain New Contracts Top 10 Safety Concerns How to Run and Grow Your Business A Day in the Life Inside a Cleaning Business Important Forms and Formats Included In This Book: A Sample Cleaning Service Agreement Contract Sample LLC Operating Agreement A Sample Business Plan Sample Employee Warning Letter Good luck!
Publisher: Createspace Independent Publishing Platform
ISBN: 9781539939672
Category : Building cleaning industry
Languages : en
Pages : 0
Book Description
How to Start, Run and Grow a Successful Residential & Commercial Cleaning Business Hello, my name is Maria Carmen, and I have something important to tell you. I know you've probably heard these types of success stories before and are a little skeptical, but I'm telling you this is true and can really happen for you. Ten years ago, after my divorce, I needed to find a way to support myself. I was one of those individuals that never went to college or had a trade skill, so there weren't a lot of job choices for me. What was I to do? I started looking into entry-level jobs that didn't require specialized training or skills. Unfortunately, I wasn't keen on the idea of working at a fast-food restaurant for minimum wage with limited potential for advancement or better pay. Then, I learned about house cleaning from a friend of mine. She used house cleaning as a way to supplement their family income. However, I realized the potential to grow this into something more. So I started taking on a few residential cleaning jobs, getting my name out there, and increasing my client list. I took the time to do some research and found a way to offer some specialized services that got me paid a little extra. Before I knew it, my client list was growing beyond what I could do by myself. So I started hiring employees. Then, I realized the importance of branching out and started to take on commercial contracts. Commercial cleaning turned out to be even more beneficial to my income than residential cleaning. Not only was I able to support myself with this work, but I was able to grow and thrive. Today, I have a company of my own with 22 employees. We take on both residential and commercial cleaning contracts. My income has grown to over $250,000 a year now. I never dreamed a simple job to help pay the bills would grow into this, but it has. It takes a little bit of work, but the benefits are there to be had if you know what to do. I'm here to tell you what you need to do so you can have success, just like I did. In This Book, I Show You: How To Start on a Budget Should You Go With a Franchise or Independent The Basics of the Residential Cleaning Business The Basics of the Commercial Cleaning Business Skill You Will Need Your Income Potential for Residential Cleaning The Income Potential for Commercial Cleaning Specialized Cleaning Income Potential 12 Guided Steps to Getting Started With Residential Cleaning 10 Guided Steps to Getting Started With Commercial Cleaning Equipment You Will Need Safety First Considerations 11 Steps to Choosing the Right Cleaning Products 5 Types of Cleaners To Use Where to Buy Your Cleaning Supplies How to Form A Legal Entity for Your New Business How to Get Certified How to Set a Rate Structure How to offer Competitive Pricing How to Bid and Win Job Contracts How to Write a Commercial Job Proposal How to Get Your First Client How to Market Your New Business 6 Quickest Ways to Gain New Contracts Top 10 Safety Concerns How to Run and Grow Your Business A Day in the Life Inside a Cleaning Business Important Forms and Formats Included In This Book: A Sample Cleaning Service Agreement Contract Sample LLC Operating Agreement A Sample Business Plan Sample Employee Warning Letter Good luck!
Why She Buys
Author: Bridget Brennan
Publisher: Crown Currency
ISBN: 0307450392
Category : Business & Economics
Languages : en
Pages : 322
Book Description
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
Publisher: Crown Currency
ISBN: 0307450392
Category : Business & Economics
Languages : en
Pages : 322
Book Description
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.