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Author: John Hoover
Publisher: John Wiley & Sons
ISBN: 0471750891
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to: Use idiot-proof planning and preparation to make prospecting far more effective Use idiot-speak to connect with prospects and gather vital information that makes selling easy Spice up your sales pitch for faster closings and larger sales Wring referrals out of clients like water from a sponge And much more! "Selling is an act of compassion. Sales professionals must believe that their products and services will improve the quality of their customers' lives. Hoover and Sparkman get that. Selling must also be fun-for the salesperson and the customer. How to Sell to an Idiot makes it clear that the first laugh of the day must be at ourselves." —Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports Publishing and coauthor of The Art of Constructive Confrontation "How to Sell to an Idiot hits the bull's-eye. Great practical steps that will help anyone in sales reach the goal line. Truly a creative approach with fresh new ideas delivered with humor." —Charles S. Dreyer, Director of Sales-Southern California Coastal Region, K. Hovnanian Homes, a Fortune 500 company "How to Sell to an Idiot provides an entertaining and creative look at the formula for sales success. Insightful and fun, you'd have to be an idiot not to add this book to your resource library!" —Chip Cummings, international speaker, marketing expert, and author of Stop Selling and Start Listening
Author: John Hoover
Publisher: John Wiley & Sons
ISBN: 0471750891
Category : Business & Economics
Languages : en
Pages : 221
Get Book Here
Book Description
HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to: Use idiot-proof planning and preparation to make prospecting far more effective Use idiot-speak to connect with prospects and gather vital information that makes selling easy Spice up your sales pitch for faster closings and larger sales Wring referrals out of clients like water from a sponge And much more! "Selling is an act of compassion. Sales professionals must believe that their products and services will improve the quality of their customers' lives. Hoover and Sparkman get that. Selling must also be fun-for the salesperson and the customer. How to Sell to an Idiot makes it clear that the first laugh of the day must be at ourselves." —Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports Publishing and coauthor of The Art of Constructive Confrontation "How to Sell to an Idiot hits the bull's-eye. Great practical steps that will help anyone in sales reach the goal line. Truly a creative approach with fresh new ideas delivered with humor." —Charles S. Dreyer, Director of Sales-Southern California Coastal Region, K. Hovnanian Homes, a Fortune 500 company "How to Sell to an Idiot provides an entertaining and creative look at the formula for sales success. Insightful and fun, you'd have to be an idiot not to add this book to your resource library!" —Chip Cummings, international speaker, marketing expert, and author of Stop Selling and Start Listening
Author: David Newman
Publisher: AMACOM
ISBN: 0814432875
Category : Language Arts & Disciplines
Languages : en
Pages : 291
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Book Description
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Author: Brian Fugere
Publisher: Simon and Schuster
ISBN: 9780743269094
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.
Author: Shelley O'Hara
Publisher:
ISBN: 9781602522473
Category : Business & Economics
Languages : en
Pages : 435
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Book Description
Home is where the heart is. You're no idiot, of course. But this real estate stuff has you really confused. And sometimes you just want to throw up your hands and say, Oh, give me a home—any old home! Don't settle for a shotgun shack! Whether you're on the market for a new place or want to unload your old abode (or both), The Complete Idiot's Guide to Buying and Selling a Home, Fourth Edition, will help make the whole process less painful. Shelly O'Hara has written more than 30 books including the three previous editions of The Complete Idiot's Guide to Buying and Selling a Home. She works closely with real estate agents and specialists in the real estate market. Nancy D. Lewis is a freelance editor and author of numerous books on lifestyles topics. She is also a multiple home buyer and seller. Learn more about. Getting your home ready to sell. How to decide what to ask for your home. Understanding a sales contract. Fixed-rate, adjustable-rate, and two-step mortgages. The best ways to market and show your home. What to do if you don't get any offers. What happens at closing from a buyer's and seller's perspective. The tax implications of buying or selling a home. The benefits of refinancing and how to go about it.
Author: Joe Girard
Publisher: Grand Central Publishing
ISBN: 0446559083
Category : Self-Help
Languages : en
Pages : 211
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Book Description
No matter what field one may be in, there is a need to market oneself, and Girard, bestselling author of "How to Sell Anything to Anybody," reveals important sales secrets for everyday life.
Author: Julie Dana
Publisher: Penguin
ISBN: 1429508574
Category : House & Home
Languages : en
Pages : 304
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Book Description
It's show time! Home staging transforms rooms from that everyday lived-in look to ready-to-be sold for top dollar. This step-by-step guide offers the tactics used by home stagers - from de-cluttering and cleaning up to arranging and remodeling - that will often yield a quicker sale and higher selling price. --Decorating tips to make a house appeal to the widest range of buyers --Cost-effective techniques to highlight the home's selling points, whether it's the floor plan, the high ceilings, or a newly renovated bathroom --Suggestions on how to downplay or eliminate features that might be considered negatives. such as smaller rooms, minimal storage space, or ghastly wall colors
Author: John Hoover
Publisher: John Wiley & Sons
ISBN: 0471718548
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to: Use idiot-proof planning and preparation to make prospecting far more effective Use idiot-speak to connect with prospects and gather vital information that makes selling easy Spice up your sales pitch for faster closings and larger sales Wring referrals out of clients like water from a sponge And much more! "Selling is an act of compassion. Sales professionals must believe that their products and services will improve the quality of their customers' lives. Hoover and Sparkman get that. Selling must also be fun-for the salesperson and the customer. How to Sell to an Idiot makes it clear that the first laugh of the day must be at ourselves." —Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports Publishing and coauthor of The Art of Constructive Confrontation "How to Sell to an Idiot hits the bull's-eye. Great practical steps that will help anyone in sales reach the goal line. Truly a creative approach with fresh new ideas delivered with humor." —Charles S. Dreyer, Director of Sales-Southern California Coastal Region, K. Hovnanian Homes, a Fortune 500 company "How to Sell to an Idiot provides an entertaining and creative look at the formula for sales success. Insightful and fun, you'd have to be an idiot not to add this book to your resource library!" —Chip Cummings, international speaker, marketing expert, and author of Stop Selling and Start Listening
Author: forsalebyowner.com
Publisher: Dorling Kindersley Ltd
ISBN: 0241882168
Category : Business & Economics
Languages : en
Pages : 469
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Book Description
Do it yourself ... and keep the commission! CD-ROM included. Now anyone who wants to sell their home on their own can learn how. Whether readers are willing to pay a small commission for online help or a flat fee for an MLS listing, or they want to handle every step on their own, this guide will walk them through the process, providing tips on everything from signs and open houses to appraisals and inspections. Also includes a CD with sample contracts, boilerplate forms, checklists, and more. -Co-branded/co-promoted with forsalebyowner.com-the #1 FSBO website, with 900,000- 1.2 million visitors a month -In 2002, 1.68 million homeowners tried to sell their own home; in 2005, 2.25 million are expected to try it -Includes CD with form letters, boilerplate contracts, a free trial offer from forsalebyowner.com, and much more
Author: John M. Stockton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Author: Jean Nayar
Publisher: Filipacchi Publishing
ISBN: 9781933231570
Category : Architecture
Languages : en
Pages : 166
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Book Description
With the aftershocks of the recent mortgage crisis, anxiety about inflation and a volatile economy, many Americans are concerned about enhancing the value of their homes. Whether you plan to continue living in your home, are determined to sell immediately, or want to increase its resale value for years down the road, Staged to Sell (or Keep) will show you how to look at and transform your home. Chapters will address room by room ways to improve the value of your home through paint, surface upgrades, fabrics and soft touches, furnishings and accents, lighting, clutter control and artistic and architectural focal points. Clearly organized, filled with photos of inspiring rooms, and brimming with expert tips, this book will help readers recognize the strengths and weaknesses of their home, and show them how to bring out its best. The ideas presented here can be done in an hour, an afternoon or over several months, depending on your timeframe and your budget. Like some of the best things in life, many of these improvements cost very little or are even free!
