How to Measure Digital Marketing

How to Measure Digital Marketing PDF Author: L. Flores
Publisher: Springer
ISBN: 113734069X
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.