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Languages : en
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Author: Deborah Cook
Publisher: Verso Books
ISBN: 1788730828
Category : Philosophy
Languages : en
Pages : 193
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Book Description
The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?
Author: Alison Baverstock
Publisher: Routledge
ISBN: 1317646371
Category : Social Science
Languages : en
Pages : 495
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Book Description
'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
Author: Tucker Max
Publisher: Lioncrest Publishing
ISBN: 1544514050
Category : Reference
Languages : en
Pages : 312
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Book Description
Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Author: Joe Casanova
Publisher: Csnv Books
ISBN: 9780615868714
Category :
Languages : en
Pages : 158
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Book Description
So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow - it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook. In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox. Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing." Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base. This is not marketing. This is not product development. This is not entrepreneurship. This is growth hacking.
Author: Kenneth Atchity
Publisher: Simon and Schuster
ISBN: 1620874466
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Are you a creative person seeking more satisfying work? Do you want to make the transition from a job you find secure but soulless to a life built around your creative dream? Then look no further than this essential guide, written by a tenured professor who quit his job and pursued his dream as a successful “story merchant” and film producer. This book will show you how to: - Construct a life that fits your personal vision - Stand up against negative peer pressure - Redefine success in your own terms - Identify and control your conflicting inner voices - Find time to make your dreams come true - And much more! If you’re ready to fall in love with your future, this book can give you the inspiration you need to make that life-changing leap into a better world.
Author: Pat Flynn
Publisher: Flynndustries, LLC
ISBN: 9780997082302
Category : Entrepreneurship
Languages : en
Pages : 0
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Book Description
The author shares a series of tests along with insights from entrepreneurs on how to investigate the viability of a new business idea before trying to launch the business.
Author: Anne Miranda
Publisher: Houghton Mifflin Harcourt
ISBN: 0547351380
Category : Juvenile Fiction
Languages : en
Pages : 37
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Book Description
Anne Miranda’s inventive twist on a classic rhyme tells what happens after a shopper goes “to market, to market, to buy a fat pig.” Back home the pig promptly escapes, and soon the pig’s in the kitchen, the lamb’s on the bed, the cow’s on the couch--and the rest of the animals are wreaking havoc throughout the house.
Author: Nathan Bransford
Publisher: Nathan Bransford
ISBN: 173414940X
Category : Language Arts & Disciplines
Languages : en
Pages : 188
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Book Description
Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."
Author: M. Carroll
Publisher:
ISBN: 9781941237373
Category :
Languages : en
Pages : 104
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Book Description
A guide to help you sell that book!A marketing plan is your blueprint for success. It will guide your book promotion activities. It is also required in order to gain acceptance by the big bookstores, and elevate your eBook.Big booksellers require authors they promote to have sales of 500 or more books, an established author platform, and a detailed marketing plan for consideration. This book aims to help you achieve this lofty goal by helping you:establish your author platformcreate a competitive marketing plan for your book and eBook promotionimplement your marketing plan to achieve sales and entry to a wider audience.To help you create effective actions and language for your book marketing plan this book includes: a 21 step marketing timeline, a marketing plan outline, a marketing plan sample narrative, and a marketing plan worksheet. There are detailed marketing strategies, and in the appendix a comprehensive list of resources including: bookstores, libraries, NPR stations, bloggers, reviewers, and more.You'll also find delicious recipes to share with your virtual or in-person marketing team.
