How to Make Money Marketing Your Business with foursquare PDF Download
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Author: Scott Bishop
Publisher: Pearson Education
ISBN: 0132623269
Category : Business & Economics
Languages : en
Pages : 46
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Book Description
Discover foursquare social marketing–and achieve powerful bottom-line results with less than an hour’s work per week. Social media marketing has many advantages, but it ain’t easy. Dollar and capital investment costs are often low, but time and resource costs can be very high. How can you find energy to do all this stuff? foursquare is different. With less than one hour of work on foursquare, you can see bottom-line results that are immediate and measurable.
Author: Scott Bishop
Publisher: Pearson Education
ISBN: 0132623269
Category : Business & Economics
Languages : en
Pages : 46
Get Book Here
Book Description
Discover foursquare social marketing–and achieve powerful bottom-line results with less than an hour’s work per week. Social media marketing has many advantages, but it ain’t easy. Dollar and capital investment costs are often low, but time and resource costs can be very high. How can you find energy to do all this stuff? foursquare is different. With less than one hour of work on foursquare, you can see bottom-line results that are immediate and measurable.
Author: Clara Shih
Publisher: Pearson Education
ISBN: 0132693518
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies. Like the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact become, for all intents and purposes, the new Web. What does this mean for your organization? Fifteen years ago, we had to master email. Today, we must master Facebook to stay relevant with customers. Business leaders who cultivate fans on social media are reaping repeat sales, cross-sales, and referrals. Those who don’t are missing out on critical conversations and risking brand irrelevancy. 2010 was about social media strategy, vision, and learning. 2011 is all about execution.
Author: Simon Salt
Publisher: Pearson Education
ISBN: 0132653702
Category : Computers
Languages : en
Pages : 408
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Book Description
Front cover “Too many people are running around nowadays calling themselves ‘social media experts.’ Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes.” –Peter Shankman Back cover Social Location Marketing Breakthrough social location marketing techniques for promoting your service, product, or venue! Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits! You’ll Learn How To: • Understand how social location marketing works and what it can (and can’t) do for your business • Learn the surprising realities about who uses social location software • Know your customers and their motivations–and build marketing plans around them • Develop communities of customer advocates who’ll work on your behalf • Use games, competitions, time-limited offers, and other innovative approaches • Successfully reach teens, tweens, women, or men • Discover proven approaches for fashion, retail, hospitality, and restaurants • Effectively handle criticism, and transform negatives into positives • Preview brand-new social location tools, including Google Hotpot • Understand the privacy issues associated with social location marketing SIMON SALT is a key social media influencer who works with large brands and international PR companies. After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune® 500 companies. Salt is now conducting a Social Media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit, and will speak at SXSW 2011.
Author: Melanie Mitchell
Publisher: FT Press
ISBN: 013308745X
Category : Business & Economics
Languages : en
Pages : 511
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Book Description
Understand the Business Value You’re Getting from Social Media, so You Can Optimize It: Now, Tomorrow, and for Years to Come Four great books show you how to capture the data you need to drive better results from social and online marketing—and use that data to improve ROI, quickly and continuously. In SEO & PPC: Better Together, Melanie Mitchell shows how to use SEO and pay-per-click together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more consumers and use data from both to improve the performance of each. Next, in How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Turner introduces many of today’s most valuable monitoring tools and presents a practical eight-step social media monitoring plan that can be implemented rapidly by virtually any company. In How to Make Money with Social Media Optimization, Robert Scott Corbett helps you master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits. Finally, in Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First, top Web marketing consultant Michael Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic action plans for the next three months, six months, and twelve months. Whatever you sell, these books will help you build leads, traffic, sales, market share, and profits! From world-renowned online marketing pioneers and innovators Melanie Mitchell, Jamie Turner, Robert Scott Corbett, and Michael Tasner
Author: Shiv Singh
Publisher: John Wiley & Sons
ISBN: 1118236300
Category : Computers
Languages : en
Pages : 410
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Book Description
Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them. Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives Learn to monitor results and assess your program's effectiveness This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!
Author: Jamie Turner
Publisher: Pearson Education
ISBN: 0132616890
Category : Business & Economics
Languages : en
Pages : 31
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Book Description
Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now! Mobile media is right for your business if you want to attract new customers...drive existing customers to come back more frequently...distribute coupons inexpensively...get customer feedback about new products or services...cross-promote...increase brand loyalty...differentiate your brand from competitors.... See where I’m going with this? Who wouldn’t want all this? That’s why it’s good you’re getting a headstart on this before your competitors do....
Author: R. Scott Corbett
Publisher: Pearson Education
ISBN: 0132821982
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Drive powerful profits from new social marketing tools and techniques — including mobile media, Tumblr, Foursquare, and “SMO”! Five great mini-guides show you how to drive maximum profits from today’s most exciting emerging social media technologies — easily, quickly, painlessly! In How to Make Money with Mobile Media, Jamie Turner explains why mobile media is right for your business — and offers quick, easy, low-cost ways to get started right now. In How to Make Money with Mobile Marketing 2D Codes, Turner presents 25 new ways 2D codes can help you grow and differentiate your business. Scott Bishop’s How to Make Money Marketing Your Business with Tumblr reveals how to use Tumblr to extend your reach, deepen customer trust, and jump into social marketing now, with minimal investment. In How to Make Money Marketing Your Business with foursquare, Bishop shows how to get immediate, measurable bottom-line results with foursquare location-based social marketing — all in less than an hour’s work per week. Finally, Robert Scott Corbett’s How to Make Money with Social Media Optimization (SMO)walks you through building a complete strategy for social media engagement to supercharge your brand, influence conversations, build market share, and make more money! From world-renowned leaders in social media marketing, including Robert Scott Corbett, Jamie Turner and Scott Bishop
Author: R. Scott Corbett
Publisher: Pearson Education
ISBN: 0132821966
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Drive powerful social media marketing profits from proven tools — including Facebook, Twitter, LinkedIn, YouTube, and email Six great mini-guides show you how to drive maximum profits from proven social media platforms and tools — easily, quickly, painlessly! Robert Scott Corbett’s How to Make Money with Social Media Optimization helps you master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and increase profits. In How to Make Money with Email Marketing, Corbett reveals how to use email to reach more prospects, retain more customers, and make more sales. Next, in How to Make Money Marketing Your Business on YouTube, top content marketer Jamie Turner walks you step-by-step through growing revenues with user-generated video. Turner’s How to Make Money Marketing Your Business on LinkedIn introduces powerful new techniques for attracting clients and customers on LinkedIn, even on a microscopic budget. His How to Make Money Marketing Your Small Business on Twitter offers step-by-step techniques for tweeting your way to profits, and transforming negative customer tweets into business-building opportunities. Finally, in How to Make Money Marketing Your Business on Facebook, legendary social marketing pioneer Clara Shih distills all you need to win on Facebook: strategy, systems, policies, and execution. From world-renowned leaders in social media marketing, including Robert Scott Corbett, Jamie Turner, and Clara Shih
Author: City of London College of Economics
Publisher: City of London College of Economics
ISBN:
Category : Education
Languages : en
Pages : 3570
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Book Description
Overview An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - Digital Marketing Strategy - Customer Relationship Management - E-Commerce - Fundamentals of Management - And many more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Author: Sarah-Jayne Gratton
Publisher: Que Publishing
ISBN: 0789748002
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Introduces a easy, low-cost social media plan to create a social media stage to use as a promotional tool for your business and includes advice from five experts.
