Author: April Cox
Publisher:
ISBN: 9781737557012
Category :
Languages : en
Pages :

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Book Description

Author: Jacqui Pretty
Publisher: Morgan James Publishing
ISBN: 1683502310
Category : Business & Economics
Languages : en
Pages : 107

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Book Description
“A superb . . . how-to book for any entrepreneur who not only wants to get their thoughts down to share with the world, but to leverage off their expertise.” –Geoff Hetherington, JG Hetherington, The Clarity CEO With the availability of self-publishing services and the rise of the entrepreneur as a thought leader, writing a book is becoming more appealing to an increasing number of small business owners. The problem? Most businesspeople aren’t writers, have never written a book before, are time poor and don’t know where to start. While many want to write a book, they worry about investing months of their time and thousands of their dollars to write something that isn’t any good, or even whether they will finish. Book Blueprint gives a step-by-step framework that any entrepreneur can follow to write a great book quickly, even if they’re not a writer.

Author: Joe Casanova
Publisher: Csnv Books
ISBN: 9780615868714
Category :
Languages : en
Pages : 158

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Book Description
So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow - it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook. In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox. Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing." Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base. This is not marketing. This is not product development. This is not entrepreneurship. This is growth hacking.

Author: Deborah Cook
Publisher: Verso Books
ISBN: 178873081X
Category : Philosophy
Languages : en
Pages : 193

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Book Description
The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?

Author: Kathryn Le Veque
Publisher: Createspace Independent Publishing Platform
ISBN: 9781546935933
Category : Great Britain
Languages : en
Pages : 420

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Book Description
1066 A.D. - Discover the origins of the original de Wolfe pack, led by the man known as WARWOLFE. Before the Duke of Normandy conquered England, a legend arose. A man so fierce, so brave, and so noble, that the mere whisper of his name could strike both fear and admiration into the hearts of all men. That name is Warwolfe. Gaetan de Wolfe is this man. A legend from a family of legends, the greatest de Wolfe warrior arises as William the Conqueror sets foot in England to claim what he believes is his birthright. Gaetan brings with him nine of the fiercest knights the realm has ever seen, plowing their way into the English countryside, forging their legacies at the Battle of Hastings. But when one of Gaetan's men is kidnapped by the rogue brother of the Earl of Mercia, Gaetan refuses to let his man go. His loyalty to his men is above all. A rescue mission of epic proportions begins. Guiding the original de Wolfe Pack on this task into deadly enemy territory is a lady warrior known as Ghislaine of Mercia. The sister of the man who kidnapped Gaetan's knight, her loyalties are torn. Wary of the big Norman knight with the fierce manner, her attraction to Gaetan is nonetheless undeniable. There is a spark between them that refuses to die. Together, Gaetan and Ghislaine embark on a dangerous adventure where myths are revealed, loyalties are tested, and where a growing passion between them becomes all-consuming. Live the legend.

Author: Jeff Walker
Publisher: Hay House, Inc
ISBN: 1401960243
Category : Business & Economics
Languages : en
Pages : 313

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Book Description
From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

Author: Michael A. Stelzner
Publisher: John Wiley & Sons
ISBN: 1118102789
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

Author: Misty M. Beller
Publisher: Createspace Independent Publishing Platform
ISBN: 9781547193448
Category :
Languages : en
Pages : 84

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Book Description
Whether you're an indie author or traditionally published, finding readers who will buy your book may be the hardest part of the process. But it doesn't have to be! Learn how to find your target audience, reach new readers when your book launches, and turn them into avid fans eager for your next release. Each chapter contains pro tips specific for both traditionally published authors and indie authors, and there's even a bonus section with tips to make marketing manageable - and keep your sanity! You'll receive sample marketing action plans specific for each type of release: - Debut - First in a new series - Later book in a series or standalone title With the tools in this book, now may be the most exciting time ever to be an author!

Author: Mary Hill-Wagner
Publisher: Pact Press
ISBN: 9781646030781
Category :
Languages : en
Pages : 207

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Book Description
Girlz in the Hood is the unsentimental, moving, and surprisingly humorous account of a girl and her ten siblings who grew up in one of the roughest neighborhoods in Los Angeles. Mary's mother was a fierce matriarch, a single mom who raised eleven children with the help of welfare checks and a fire arm hidden in her bra. Drugs, guns, and pregnancies were everyday occurrences, but Mary and her siblings took it all in stride, spying on the grown-ups, playing in the streets, and helping to take care of the new babies when they were born. The dubious yet colorful cast of characters that came into their lives (the Jehovah Witnesses, the whores, the addicts, the "fathers"), and the never-ending series of hardships (the jail terms, the knife fights, the mental illness, and homicides), couldn't shake the core of the family. This is the story of Mary, but, even more so, it's the story of her mother, a uniquely strong and extraordinary woman who was able to survive moments of pain and disappointment by laughing at the comedy of human missteps, miscalculations, and downright stupidity. This is also a story about race and of poverty and how, over time, it can wear you down and destroy you, because, although Mary got out okay, her sisters and brothers were not so lucky.

Author: Julie Broad
Publisher:
ISBN: 9781736031506
Category :
Languages : en
Pages : 242

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Book Description
You can write a book-anyone can. But if you want to write a book that people will want or even need to read, it's not as simple as sitting down to write. In fact, that's one of the biggest mistakes unsuccessful authors make. Writing a book can be one of the smartest moves for your business success. But you need more than writing skills to create an impressive book that readers will love. You also need a plan to market, sell, and leverage your book into a new level of leadership within your industry to reach your professional goals. In Self-Publish & Succeed, trusted best-selling author and entrepreneur Julie Broad shows you that writing a successful nonfiction book starts long before you write your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the #noboringbooks way. You're about to discover: -The reason why you're not finishing your book-and how to overcome it. -Why most books are boring, and how to keep yours from being one of them. -Which editors you need to perfect your story and where to find them. -The one simple page that could generate thousands of sales. -Seven places to sell your book (and only one starts with "A!"). Nonfiction doesn't mean no fun. Write a money-making book that delivers meaningful impact. Self-Publish & Succeed is your step-by-step guide to writing, publishing, and marketing a book that will get attention, explode your career, and change people's lives-including yours.