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Author: Jacky Fitt
Publisher: Business Expert Press
ISBN: 1948198460
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, How to Get Inside Someone's Mind and Stay There is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: how to identify your ideal customer; how to identify and create your key marketing messages; the right way to be remembered; and how to write for impact, engagement, and action.
Author: Jacky Fitt
Publisher: Business Expert Press
ISBN: 1948198460
Category : Business & Economics
Languages : en
Pages : 147
Get Book Here
Book Description
Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, How to Get Inside Someone's Mind and Stay There is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: how to identify your ideal customer; how to identify and create your key marketing messages; the right way to be remembered; and how to write for impact, engagement, and action.
Author: Marcia Reynolds
Publisher: Berrett-Koehler Publishers
ISBN: 1626560676
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
You want people to stretch their limits, but your conversations meant to help them often fall flat or backfire, creating more resistance than growth. Top leadership coach Marcia Reynolds offers a model for using the Discomfort Zone—the moment when the mind is most open to learning—to prompt people to think through problems, see situations more strategically, and transcend their limitations. Drawing on recent discoveries in the neuroscience of learning, Reynolds shows how to ask the kinds of questions that short-circuit the brain’s defense mechanisms and habitual thought patterns. Then, instead of being told, people see for themselves the insightful and often profound solutions to what is stopping their progress. The exercises and case studies will help you use discomfort in your conversations to create lasting changes and an enlivened workforce.
Author: Robert H. Lustig
Publisher: Penguin
ISBN: 1101982586
Category : Science
Languages : en
Pages : 354
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Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
Author: Patricia Evans
Publisher: CreateSpace
ISBN: 9781440404634
Category :
Languages : en
Pages : 240
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Book Description
Author: Nicholas Epley
Publisher: Vintage
ISBN: 030774356X
Category : Psychology
Languages : en
Pages : 274
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Book Description
Winner of the 2015 Book Prize for the Promotion of Social and Personality Science (Society for Personality and Social Psychology) Why are we sometimes blind to the minds of others, treating them like objects or animals instead? Why do we talk to our cars, or the stars, as if there is a mind that can hear us? Why do we so routinely believe that others think, feel, and want what we do when, in fact, they do not? And why do we think we understand our spouses, family, and friends so much better than we actually do? In this illuminating book, leading social psychologist Nicholas Epley introduces us to what scientists have learned about our ability to understand the most complicated puzzle on the planet—other people—and the surprising mistakes we so routinely make. Mindwise will not turn others into open books, but it will give you the wisdom to revolutionize how you think about them—and yourself.
Author: Mark Goulston
Publisher: AMACOM
ISBN: 0814439594
Category : Self-Help
Languages : en
Pages : 273
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Book Description
No matter how hard you try to reason with irrational people, it never works. So how do you talk to someone who just won't listen? You can't win by ignoring the insanity, and you can't argue it away. However, you can stop it cold. Top-ranked psychiatrist and communication expert Mark Goulston shows you just how to do so in this life-changing book for everyone trapped in maddening personal or professional relationships. Goulston unlocks the mysteries of the irrational mind, and explains how faulty thinking patterns develop. His keen insights are matched by a set of counterintuitive strategies proven to defuse crazy behavior, along with scripts, examples, and exercises that teach you how to use them. In Talking to “Crazy”, you will learn: Why people act the way they do How instinctive responses can exacerbate the situation, and what to do instead When to confront a problem and when to walk away How to activate the Sanity Cycle, which quickly transforms you from threat to ally How to use 14 simple yet effective communication techniques, including assertive submission flattery, the kiss-off, and more You can't reason with unreasonable people, but you can reach them. Talking to “Crazy” shows you just how easy it is to do it.
Author: Shane Parrish
Publisher: Penguin
ISBN: 0593719972
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Author: Donna Jackson Nakazawa
Publisher: Penguin
ISBN: 1101609907
Category : Self-Help
Languages : en
Pages : 322
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Book Description
One day Donna Jackson Nakazawa found herself lying on the floor to recover from climbing the stairs. That’s when it hit her. She was managing the symptoms of the autoimmune disorders that had plagued her for a decade, but she had lost her joy. As a science journalist, she was curious to know what mind-body strategies might help her. As a wife and mother she was determined to get her life back. Over the course of one year, Nakazawa researches and tests a variety of therapies including meditation, yoga, and acupuncture to find out what works. But the discovery of a little-known branch of research into Adverse Childhood Experiences causes her to have an epiphany about her illness that not only stuns her—it turns her life around. Perfect for readers of Gretchen Rubin's The Happiness Project, Nakazawa shares her unexpected discoveries, amazing improvements, and shows readers how they too can find their own last best cure.
Author: Michael Benner
Publisher: Bookbaby
ISBN: 9781543942491
Category : Self-Help
Languages : en
Pages : 0
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Book Description
"The best parts of you are hidden where you're most afraid to look." --Michael Benner, Fearless Intelligence"Fear is a doorway to understanding yourself better. The secret is to plumb the depth and breadth of your anxiety and confusion in relaxed levels of expanded awareness. Becoming more self-aware of your anxious feelings reveals the personal wisdom hidden within heartache and upset. "As we understand our self better, we become less alienated and more content -- calmer, happier, and more self-confident. Fewer random thoughts demand our attention. This or that occurs as this and that, and behavior becomes less reflexive -- more appropriate, even-tempered and well reasoned. Soon, defensiveness yields to acceptance, competition surrenders to cooperation -- lines fade, borders dissolve, and your perspective expands to include the 'Wholeness' of life."
Author: Marcia Reynolds
Publisher:
ISBN: 9780965525077
Category : Brain
Languages : en
Pages : 180
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Book Description
"You can either be the victim of your reactions or the master of your mind." Change your thoughts, change your behavior has long been the mantra for the personal growth movement. Yet no matter how hard you try, there are times you can't to stop the mental chatter that leads to needless arguing, tension, frustration, and eventually a numbing process that restricts access to your joy and passion. Why can't you stop the noise? You are under the spell of your over-protective brain. To feel more energy, stimulate creativity, strengthen relationships, and live healthier, more joyful lives, you have be smarter than your brain. Once you know how your brain works, you can consciously choose how you want to feel and act. Knowing how to shift your emotional states at will is the most important factor in achieving success and happiness. Outsmart Your Brain is full of exercises, examples and guidelines that teach you how to tap into your hidden mental powers to make better decisions and establish powerful connections with others. Readers from around the world have shared their success based on the teachings in the first edition of Outsmart Your Brain. THIS EDITION UPDATES THE SCIENCE AND EXPANDS ON THE CONTENT AND EXERCISES. Read this book to... -Become emotionally self-aware-Make good choices when consumed by emotions -Understand what triggers the emotions of others -Improve leadership, coaching, and conflict-resolution skills -Use insight and empathy to inspire engagement, creativity, and results
