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Author: Klaus Solberg Söilen
Publisher: Springer Science & Business Media
ISBN: 3642367933
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
Author: Klaus Solberg Söilen
Publisher: Springer Science & Business Media
ISBN: 3642367933
Category : Business & Economics
Languages : en
Pages : 188
Get Book Here
Book Description
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
Author: James Stephenson
Publisher: Entrepreneur Press
ISBN: 1613080433
Category : Business & Economics
Languages : en
Pages : 586
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Book Description
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Author: Steve Miller
Publisher:
ISBN: 9780965541237
Category : Trade shows
Languages : en
Pages : 0
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Book Description
When you exhibit at a trade show, you're in competition with everybody else. Get a head start by designing a "WOW!" booth. "WOW!" starts by explaining the "why" of booth design, and how to avoid the traps that many exhibitors fall into. The authors tell you how to send the right message, one that will make the attendee want to stop. "WOW!" takes you through the "how" of booth design - from planning and budgeting, to choosing a designer, to making the maximum impact by creating a "visual speedbump." Whether or not you have a big budget, you can design a booth that will stand out from the crowd
Author: William A. Cohen
Publisher: John Wiley & Sons
ISBN: 047176356X
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
A new, revised edition of the classic guide forentrepreneurs For more than a decade, The Entrepreneur and SmallBusiness Problem Solver has been the go-to resource forbudding entrepreneurs and small business owners alike. Now in itsThird Edition, this classic has been revised and updated to meetthe needs of the modern reader in today's fast-paced businessenvironment. Covering everything from getting a start-up loan tointroducing a new product, this comprehensive guide shows you howto deal with the common problems every small business faces-withouthiring expensive outside help. This handy guide is packed with the kind of essential,down-to-earth advice everyone running a small businessneeds-whether you need help with your business plan or collecting asmall debt. This new Third Edition features new information on taxlaw changes, technological advances, and changes in governmentservices, and includes an entirely new chapter on Internetmarketing and e-commerce. Focused on practicality, the book alsofeatures downloadable, chapter-ending worksheets that will help youretain what you learned and implement it correctly. A truly uniquesource for sound business guidance, The Entrepreneur andSmall Business Problem Solver, Third Edition is aninvaluable reference that every business owner needs. Inside, you'll find world-class guidance on these topics andmore: How and where to find start-up capital Insuring your business Extending credit and collecting debts Financial record-keeping Carrying out marketing research Pricing products and services Marketing and advertising your business Doing business and marketing online Recruiting and managing employees Protecting your business and avoiding rip-offs
Author: James C. Monroe
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
THE WILEY EVENT MANAGEMENT SERIES The essential guide to making your events extraordinary Practical strategies for designing and decorating special events Event planners need professional-caliber information that explains how to decorate a venue for a special event—from assessing the client's decor needs and objectives to staying within a budget. Art of the Event serves as the ultimate guide to designing and decorating events and celebrations, from eight to 8,000 guests. Written by James C. Monroe, a Certified Meeting Professional (CMP) and Certified Special Events Professional (CSEP) with decades of experience in special event design and decoration, Art of the Event is divided into three comprehensive parts to help readers redefine the modern profession of event design: Principles, Processes, and Practices: examines aesthetics, the design process, and professional practices The Decorative Elements: describes the various decorative elements that are used in special events and discusses how to use them in practical and specific ways The Universe of Special Events: describes various types of events that the designer is asked to create and discusses the different requirements of each, including nonprofit events, corporate events, social events, weddings, fairs, and parades THE WILEY EVENT MANAGEMENT SERIES—Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
Author: Cengage Gale
Publisher:
ISBN: 9781414433455
Category : Business & Economics
Languages : en
Pages : 1976
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Book Description
Author:
Publisher:
ISBN: 9781414419312
Category : Business consultants
Languages : en
Pages : 1950
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Book Description
Author: Goblin Sachs
Publisher:
ISBN: 9781687076762
Category :
Languages : en
Pages : 175
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Book Description
In order to succeed in World of Warcraft Classic, you will need a lot of gold. In addition to the thousands of gold you will spend on your spells, mounts, gear, enchantments, and respecs, you will also need to consistently purchase large quantities of consumables and utility items to stay competitive in serious raiding/PvP. Without enough gold, you will always be outclassed by players who do have enough.However, accumulating gold is very difficult in World of Warcraft. By the time The Burning Crusade was about to launch, World of Warcraft (WoW) had 8 million active subscribers with likely millions more accounts that were created but stopped subscribing at some point. Out of the millions of players who played the game, there was not a single recorded instance of someone hitting the gold cap (~215,000 gold) on one character. This means it is more common for someone to be a billionaire in America (about 1 out of 600,000) than it is for someone to have 215,000 gold. This is why I have compiled the most comprehensive, optimal, and practical guide on gold making in World of Warcraft Classic. I played the original WoW through Wrath of the Lich King with a Hunter main and Druid alt and have played on 3 different vanilla WoW private servers where I have over 25 level 60 characters and amassed hundreds of thousands of gold among them. My love of the game evolved past raiding and PvPing and I became consumed by the economic PvP (competing against other goblins to earn more gold). With WoW Classic's release, I am happy to finally share everything I have learned about making gold.This book will cover the most optimal and practical strategies for gold making while discarding the less optimal ones that are often repeated in popular guides. This book will also include resources such a full list of level appropriate mobs to grind while leveling, a full list of the most lucrative twink items in the level 19 and 29 brackets, a full list of the most lucrative BoE limited supply vendors to camp, a step by step action plan for the launch of Classic WoW and much much more.
Author: Leslie Hamilton
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
A practical comprehensive resume-writing guide, this text is designed specifically for high-tech professionals. It features over 100 sample resumes and sample covering letters. Each chapter features checklists and specific strategies for designing a good resume.
Author:
Publisher:
ISBN:
Category : Pet industry
Languages : en
Pages : 760
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Book Description
