HOW TO CREATE A KICK-ASS BRAND. PDF Download
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Author: David Tyreman
Publisher: Jaico Publishing House
ISBN: 9386867001
Category :
Languages : en
Pages : 189
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Book Description
Author: David Tyreman
Publisher: Jaico Publishing House
ISBN: 9386867001
Category :
Languages : en
Pages : 189
Get Book Here
Book Description
Author: David Tyreman
Publisher: Amacom Books
ISBN: 9780814409343
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
There are masses of people just waiting to do business with you...once they are so inspired. Business is not just a transaction; it's an experience. People do more business with people and companies that engage them in the purchasing experience. When you attach meaning to the act of doing business with you, you stand out from the crowd. World Famous reveals what enormous possibilities await you once you put your energy into inspiring rather than selling, being authentic rather than trying to fit in, and working to engage the marketplace rather than focusing solely on your competitors. Tyreman guides the reader through a step-by-step process for becoming differentiated authentically by building a unique, kick-ass brand-identity. Filled with real-life stories and anecdotes. This inspiring book arms you with ways to command true loyalty just by being yourself...and attracting more attention to your business than ever before.
Author: Sarah Robb O'Hagan
Publisher: HarperCollins
ISBN: 0062456180
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
As a child, Sarah Robb O’Hagan dreamed she could be a champion. Her early efforts failed to reveal a natural superstar, but she refused to settle for average. Through dramatic successes and epic fails, she studied how extraordinary people in sports, entertainment and business set and achieve extremely personal goals. Sarah became an executive at Virgin Atlantic and Nike, and despite being fired twice in her twenties, she went on to become the global president of Gatorade and of Equinox—as well as a wife, mother, and endurance athlete. In every challenging situation, personal or professional, individuals face the pressure to play it safe and conform to the accepted norms. But doing so comes with heavy costs: passions stifled, talents ignored, and opportunities squelched. The bolder choice is to embrace what Sarah calls Extreme You: to confidently bring all that is distinctive and relevant about yourself to everything you do. Inspiring, surprising, and practical, Extreme You is her training program for becoming the best version of yourself.
Author: John Lawson
Publisher: BenBella Books, Inc.
ISBN: 1939529441
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
It's not about Likes—it's about sales. You're not alone. Almost all businesses are marketing online these days—everyone tweets, posts to social networks, and blogs. What you're doing now is not enough to make your business stand out. Forget what all the self-proclaimed “social media gurus" are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn't cut it anymore. In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media. One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales. In Kick Ass Social Commerce for E-Preneurs, Lawson and bestselling e-commerce author Debra Schepp take you step-by-step through: Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites Building a thriving e-commerce business and keeping it vibrant and growing What are you waiting for? Read this book and start kicking social commerce ass.
Author: Robert Grede
Publisher: Sourcebooks, Inc.
ISBN: 1402220243
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Finally, a business guide that kicks ass! Forget the jargon and hype: there are five--and only five--ways to achieve exponential growth in your business. Are you ready to kick ass? The 5 Kick-Ass Strategies Every Business Needs is the ultimate business-growth guide. Filled with actual case studies, visual elements and strategic steps, this book will set you on a course to reach--and exceed--your growth goals. In this no-holds-barred handbook, Robert Grede gives you the essential strategies for improving each area of your business. Along the way you'll discover: How to create a strategic growth plan The benefits of buying market share Ways to hunt for business How to sell more to your current customers How to introduce new products
Author: Kim Scott
Publisher: St. Martin's Press
ISBN: 1250235383
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
* New York Times and Wall Street Journal bestseller multiple years running * Translated into 20 languages, with more than half a million copies sold worldwide * A Hudson and Indigo Best Book of the Year * Recommended by Shona Brown, Rachel Hollis, Jeff Kinney, Daniel Pink, Sheryl Sandberg, and Gretchen Rubin Radical Candor has been embraced around the world by leaders of every stripe at companies of all sizes. Now a cultural touchstone, the concept has come to be applied to a wide range of human relationships. The idea is simple: You don't have to choose between being a pushover and a jerk. Using Radical Candor—avoiding the perils of Obnoxious Aggression, Manipulative Insincerity, and Ruinous Empathy—you can be kind and clear at the same time. Kim Scott was a highly successful leader at Google before decamping to Apple, where she developed and taught a management class. Since the original publication of Radical Candor in 2017, Scott has earned international fame with her vital approach to effective leadership and co-founded the Radical Candor executive education company, which helps companies put the book's philosophy into practice. Radical Candor is about caring personally and challenging directly, about soliciting criticism to improve your leadership and also providing guidance that helps others grow. It focuses on praise but doesn't shy away from criticism—to help you love your work and the people you work with. Radically Candid relationships with team members enable bosses to fulfill their three core responsibilities: 1. Create a culture of Compassionate Candor 2. Build a cohesive team 3. Achieve results collaboratively Required reading for the most successful organizations, Radical Candor has raised the bar for management practices worldwide.
Author: Andrea Owen
Publisher: Simon and Schuster
ISBN: 1440564787
Category : Self-Help
Languages : en
Pages : 216
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Book Description
A much-needed kick in the ass for women everywhere! Like many women, Andrea Owen always lived life on the sidelines, watching each day pass by without ever catching a glimpse of the happiness she yearned for--until the day she had enough. She realized that she had to take action and step out of the box she had created for herself if she really wanted the best life possible. And now, as a celebrated life coach, she shows thousands of women how to take the reins, create an actionable plan for their goals, and finally reach their full potential. In this powerful book, Owen guides you through her acclaimed strategies for creating a more fulfilling life. Each goal-orientated lesson empowers you to take control of the barriers that keep you from achieving the love and success you desire. From breaking the unrewarding cycle of people pleasing to dealing with unsupportive friends, this book approaches the problems you face with a candid look at why you aren't satisfied--and how to fix it. Owen's life-changing wisdom helps you uncover your self-limiting beliefs as well as push you out of your comfort zone by zeroing in on the most difficult issues. Never one to sugarcoat the truth, she holds you accountable for your actions while offering expert advice for knocking down that cynical inner-voice and loving yourself wholeheartedly. With 52 Ways to Live a Kick-Ass Life, you will shut off your internal auto-pilot; kick empty expectations to the curb; and live a bigger, gutsier life.
Author: Tiffany Manchester
Publisher: Bookbaby
ISBN: 9781543911947
Category : Man-woman relationships
Languages : en
Pages : 0
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Book Description
Zoe Smith is flailing in her career as a professional surfer on the WSL (World Surf League)... as well as in her relationship with Derek. She needs to make a change. But what? Stuck in a funk, she heads home to Australia at the end of the competitive season, uncertain of her future. Will the end of her relationship also signify the end of her career? With the help of a best friend, a boy crush, a strange encounter with an angel, and some much-needed soul-searching, she finds herself on a magical journey out of the darkness and into the light... in surfing and in life.
Author: Terry Smith
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110718731
Category : Business & Economics
Languages : en
Pages : 743
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Book Description
Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
Author: Susan Gunelius
Publisher: John Wiley & Sons
ISBN: 111809378X
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
