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Author: Cory Huff
Publisher: HarperCollins
ISBN: 0062414968
Category : Art
Languages : en
Pages : 149
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Book Description
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Author: Cory Huff
Publisher: HarperCollins
ISBN: 0062414968
Category : Art
Languages : en
Pages : 149
Get Book Here
Book Description
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Author: John Warrillow
Publisher: Greenleaf Book Group
ISBN: 1733478167
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Freedom. It's the ability to do whatever you want, whenever you want. It's the ultimate reward of selling your business. But selling a company can be confusing, and one wrong step can easily cost you dearly. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream. Warrillow completes the set with The Art of Selling Your Business. This essential guide to monetizing a business is based on interviews the author conducted on his podcast, Built to Sell Radio, with hundreds of successfully cashed-out founders. What's the secret for harvesting the value you've created when it's time to sell? The Art of Selling Your Business answers important questions facing any founder, including— • What's your business worth? • When's the best time to sell? • How do you create a bidding war? • How can you position your company to maximize its attractiveness? • Who will pay the most for your business? • What’s the secret for punching above your weight in a negotiation to sell your company? The Art of Selling Your Business provides a sleeves-rolled-up action plan for selling your business at a premium by an author with consummate credibility.
Author: J.D. Rockefeller
Publisher: J.D. Rockefeller
ISBN: 1515100340
Category : Business & Economics
Languages : en
Pages : 18
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Book Description
An artist doesn't need to starve for their passion. Outdoor shows, brick and mortar locations, the internet and the availability of more venues has made it easier for creative entrepreneurs to showcase and sell their work. Selling artwork is, however, a competitive endeavor, and that has forced artists to produce beautiful and quality work that is competitively priced. To be successful with your ambition, you need to crunch the numbers, gradually build your business and create sales in low-cost venues before you move on to bigger arenas.Selling artwork or anything for that matter is an important business skill. Not everybody possesses the gift or talent to venture into the life of selling. However with this in mind, we should at least be able to sell one thing: and that's ourselves. For an entrepreneur, your ability to convince potential buyers that you are someone capable of doing business with is vital for success. There's no secret between the connection of art and money. A shocking idea is one that states that no artist is destined for starvation and poverty. If you are a passionate and creative artist, you can make some good money from your work, feel great about it and generate a massive following of supporters for your career. And that's true! You may ask yourself why so many artists falter in the quest to make a living from art? The positive thing however is that many artists fail simply not because they don't have the creativity or talent to produce great work, but rather because they haven't been adequately trained to represent themselves properly to build customer bases and actually sell their amazing work. If you look at it this way, the olden day way of generating fame and fortune as an artist was about receiving favors of gatekeepers. Starting with patronage systems in Europe all the way to museums and galleries of our modern days. The olden way was simply about groveling for endorsements for outsiders, who at the time collected massive percentages of what artists earned in exchange for representation. This was of course very effective for the gatekeepers. Although the olden day method still works for a fewer number of artists, the drawback is its zero-sum game, which makes it hard to break in. The good thing is that there are more clear alternatives.
Author: Robert Hughes
Publisher: Knopf
ISBN: 0307809595
Category : Art
Languages : en
Pages : 624
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Book Description
From Holbein to Hockney, from Norman Rockwell to Pablo Picasso, from sixteenth-century Rome to 1980s SoHo, Robert Hughes looks with love, loathing, warmth, wit and authority at a wide range of art and artists, good, bad, past and present. As art critic for Time magazine, internationally acclaimed for his study of modern art, The Shock of the New, he is perhaps America’s most widely read and admired writer on art. In this book: nearly a hundred of his finest essays on the subject. For the realism of Thomas Eakins to the Soviet satirists Komar and Melamid, from Watteau to Willem de Kooning to Susan Rothenberg, here is Hughes—astute, vivid and uninhibited—on dozens of famous and not-so-famous artists. He observes that Caravaggio was “one of the hinges of art history; there was art before him and art after him, and they were not the same”; he remarks that Julian Schnabel’s “work is to painting what Stallone’s is to acting”; he calls John Constable’s Wivenhoe Park “almost the last word on Eden-as-Property”; he notes how “distorted traces of [Jackson] Pollock lie like genes in art-world careers that, one might have thought, had nothing to do with his.” He knows how Norman Rockwell made a chicken stand still long enough to be painted, and what Degas said about success (some kinds are indistinguishable from panic). Phrasemaker par excellence, Hughes is at the same time an incisive and profound critic, not only of particular artists, but also of the social context in which art exists and is traded. His fresh perceptions of such figures as Andy Warhol and the French writer Jean Baudrillard are matched in brilliance by his pungent discussions of the art market—its inflated prices and reputations, its damage to the public domain of culture. There is a superb essay on Bernard Berenson, and another on the strange, tangled case of the Mark Rothko estate. And as a finale, Hughes gives us “The SoHoiad,” the mock-epic satire that so amused and annoyed the art world in the mid-1980s. A meteor of a book that enlightens, startles, stimulates and entertains.
Author: Eric Rhoads
Publisher:
ISBN: 9780692097083
Category :
Languages : en
Pages : 305
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Book Description
Many mistakenly believe an artist can succeed with artistic talent alone. But Eric Rhoads knows that there are many brilliant artists who will never be discovered and never sell any artwork. Eric Rhoads is an outdoor (plein air) landscape painter, a portrait artist, and the world's foremost art marketing expert, having guided thousands of artists to success. He has founded numerous companies, and marketed both products and art. Eric is publisher and founder of several influential and nationally distributed art magazines and newsletters, as well as popular conferences and events.Many of today's most brilliant artists remain unknown. Their plight is not new. Today, Vincent Van Gogh's works are in incredibly high demand; in fact, his portrait of Doctor Gachet recently sold for $82.5 million. But in his lifetime Van Gogh sold only two of his 2,000 works of art. Van Gogh truly was a starving artist.Ending the stereotype of the starving artist is this book's essential purpose. It is Eric Rhoads' mission that artists no longer suffer this fate. This book will unleash your inner marketer. Under Eric's guidance, you will learn timeless marketing techniques that will allow you to live your dreams, no matter how lofty and unobtainable you think they may be.
Author: Peter Coughter
Publisher: Springer
ISBN: 1137512334
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Author: Annelies Keus
Publisher:
ISBN:
Category :
Languages : en
Pages : 240
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Book Description
A must-read for anyone who wants to face their fears, fulfill their dreams, and find a way to do it. This book encourages you to do regardless of whatever is holding you back.Wendy Buiter takes you with her on her journey of becoming a successful selling artist. Wendy is sharing her experiences and wisdom here. She writes about the challenges and obstacles she encountered at the start of her new career as an artist. The struggles to find her own unique signature style gives her thoughts and ideas about art, techniques, entrepreneurship, and managing a business as a single parent. She is open and unapologetic ambitious in solving her biggest problems and accomplishing her wildest dreams.A must-read for anyone who wants to face their fears, fulfill their dreams, and find a way to do it. This book encourages you to do regardless of whatever is holding you back.Wendy hopes to inspire you and give you the courage and confidence to just go for it and follow your dreams. In the book Becoming a successful selling artist, Wendy Buiter shares her story with an honesty that will leave readers both surprised and inspired. She will give you insight into various stages of her life, such as what she did to develop her signature style, what she does to make a living as an artist, and how to combine this while raising kids. In addition, she provides tips and advice for your journey towards a fulfilling life. She struggles with the precarious balance between the pursuit of becoming an artist and the demands of a life with full responsibility for two small children, of which one is a special needs child.With chapters that alternate from autobiographical to instructional, Wendy offers practical applications of her hard-won insights to find our unique gifts and pursue our dreams. Through self-discipline, mental toughness, and hard work, she developed her signature style. Her story illuminates a path that anyone can follow to reach their full potential as intriguing and enduring as her bold, brilliant canvases. A true story that will help you practice skills and techniques to create art, but also gives you motivational insights on how to run a business, be persistent, and to develop personal growth.
Author: Maria Brophy
Publisher: Son of the Sea, Incorporated
ISBN: 9780999011508
Category : Art
Languages : en
Pages : 352
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Book Description
Finally make a living doing what you love. A compete and easy-to-follow system for the artist who wasn't born with a business mind. Learn how to find buyers, get paid fairly, negotiate nicely, deal with copycats and sell more art.
Author: Matt Tommey
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 104
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Book Description
How to Price Your Art is a comprehensive guide that enables visual artists to price their work confidently and with profit in mind. Whether you are new to pricing your art or have been an artist for years and are simply wanting to develop a pricing strategy for your art business, this book will give you everything you need. You can absolutely learn how to price your artwork with confidence inside the pages of this book. And I'd love to show you how, especially if you're still pricing your art based on what you "think" it's worth and constantly second-guessing yourself. Knowing how to price your art means the difference between barely making ends meet and actually making money with your art. It enables you to build your art business, create income and have the impact you dream of as an artist. It's the difference between an expensive hobby and a profitable business. If you're like most artists, knowing how to price your art is a constant frustration which takes the joy right out of creating. Add to that the confusion of trying to understand how things like where you live, the type of art you create and your experience level fit in to your pricing and it can be downright overwhelming! Thankfully, pricing your artwork doesn't have to be a mystery, anymore! Inside this book, I'll teach you: 7 Factors that Determine Art Pricing An Easy Pricing Formula for Pricing Your Art How to Make a Profit on Every Sale 5 Keys to Creating a Pricing Strategy Why Fear of Raising Your Prices is All In Your Head My Biggest Pricing Mistakes and How to Avoid Them Plus you'll be getting a copy of my Art Pricing Worksheet which will make pricing your art super easy for you. I'll also be covering important topics including: Why Uniqueness Commands Higher Prices How to Price for Retail, Wholesale & Consignment Perception Influences Pricing Accounting for Packing, Shipping & Taxes Where to Start If You've Never Sold Anything How to Create Multiple Price Points Knowing When to Increase Your Prices Should you list your prices on your website? Discounts & Bonuses Every day that goes by you're not pricing your art profitably is one more day that's costing you the time, money, freedom and impact you were designed to make in the world. The longer you keep doing this, the more money you're literally throwing down the drain.
Author: Adam Riccoboni
Publisher: Penguin
ISBN: 1101601353
Category : Self-Help
Languages : en
Pages : 194
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Book Description
Set yourself apart from the crowd! In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom—where the interview itself is the pitch, and the product you're selling is yourself. The Art of Selling Yourself will provide you with the knowhow you need to navigate today's tough business terrain and achieve success in your career and your life. It shows exactly how uniquely successful people—from Mark Zuckerberg to Warren Buffett—have achieved success, and provides you with the latest management knowledge from leading academies and universities. With an easy-to-use, ten-step process, this book will assist you in: • Developing more confidence • Swiftly recovering from challenging setbacks • Taking control by letting go of anxiety • Networking not just for business, but for pleasure • Conversing comfortably on topics that may be a bit out of your reach • Succeeding in areas you never previously considered by moving out of your comfort zone • Creating lasting, genuine connections with others • And much more! In short, this book will make you a pro at selling your most important asset—yourself!
