Author: Paul Richards
Publisher: Biteback Publishing
ISBN: 1785900773
Category : Political Science
Languages : en
Pages : 195
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Book Description
Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world. Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as: Snagging positive media coverage Creating eye-catching news releases and photo opportunities Avoiding the endless traps set by journalists Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.
Author: Nora Loreto
Publisher: Fernwood Publishing
ISBN: 1773635069
Category : Political Science
Languages : en
Pages : 398
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Book Description
As Canada was in the grips of the worst pandemic in a century, Canadian media struggled to tell the story. Newsrooms, already run on threadbare budgets, struggled to make broader connections that could allow their audience to better understand what was really happening, and why. Politicians and public health officials were mostly given the benefit of the doubt that what they said was true and that they acted in good faith. This book documents each month of the first year of the pandemic and examines the issues that emerged, from racialized workers to residential care to policing. It demonstrates how politicians and uncritical media shaped the popular understanding of these issues and helped to justify the maintenance of a status quo that created the worst ravages of the crisis. Spin Doctors argues alternative ways in which Canadians should understand the big themes of the crisis and create the necessary knowledge to demand large-scale change.
Author: Paul Benedetti
Publisher: Dundurn
ISBN: 1459720873
Category : Health & Fitness
Languages : en
Pages : 299
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Book Description
Canadians visit chiropractors about 30 million times a year, and surveys show that patients are generally satisfied with their treatment. But studies also show that as many as two hundred Canadians a year suffer strokes brought on by neck manipulation. Spin Doctors takes a hard, dramatic, and spine-chilling look into the world of chiropractic medicine. You will be surprised to learn what chiropractors treat and why and how much it costs you as a taxpayer. Most importantly, you'll learn how to protect yourself and your family from dangerous adjustments, practice-building tactics, bogus treatments, and misleading information.
Author: Gini Dietrich
Publisher: Pearson Education
ISBN: 078974886X
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Author: Theresa Miller
Publisher:
ISBN: 9781925786545
Category :
Languages : en
Pages : 358
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Book Description
Megan is desperate for a baby, running hard on the IVF treadmill and heading for the edge. Meanwhile, her PR spin-doctor husband, Laurie is distracted by very different desires. Enter Carla, an ambitious young singer, who can give them both what they want-at a price. For years, Megan was a much-loved schoolteacher, but her world falls apart after she's unfairly dismissed. She hopes having a baby will fill the void. Instead, her discovery that Laurie has secretly fathered a child, adds insult to injury. Finally, Megan devises a plan to take back control of her life. How far will Megan, Laurie and Carla go to get what they want? Set in Sydney against a backdrop of corporate cover-ups and the cult of celebrity, The Spin Doctor's Wife is fast-paced, heartbreaking and funny. "Theresa Miller perfectly captures her characters with empathy and insight. If you enjoyed Allison Pearson's, I Don't Know How She Does It, you'll love The Spin Doctor's Wife." - Petronella McGovern, bestselling author of Six Minutes
Author: Anu Garg
Publisher: Turner Publishing Company
ISBN: 1118039688
Category : Reference
Languages : en
Pages : 235
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Book Description
"Anu Garg's many readers await their A Word A Day rations hungrily. Now at last here's a feast for them and other verbivores. Eat up!" -Barbara Wallraff Senior Editor at The Atlantic Monthly and author of Word Court Praise for A Word a Day "AWADies will be familiar with Anu Garg's refreshing approach to words: words are fun and they have fascinating histories. The people who use them have curious stories to tell too, and this collection incorporates some of the correspondence received by the editors at the AWAD site, from advice on how to outsmart your opponent in a duel (or even a truel) to a cluster of your favorite mondegreens." -John Simpson, Chief Editor, Oxford English Dictionary "A banquet of words! Feast and be nourished!" -Richard Lederer, author of The Miracle of Language Written by the founder of the wildly popular A Word A Day Web site (www.wordsmith.org), this collection of unusual, obscure, and exotic English words will delight writers, scholars, crossword puzzlers, and word buffs of every ilk. The words are grouped in intriguing categories that range from "Portmanteaux" to "Words That Make the Spell-Checker Ineffective." each entry includes a concise definition, etymology, and usage example-and many feature fascinating and hilarious commentaries by A Word A Day subscribers and the authors.
Author: Alan Partington
Publisher: Routledge
ISBN: 1134446217
Category : Language Arts & Disciplines
Languages : en
Pages : 356
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Book Description
This book examines the relationship between the White House, in the person of its press secretary, and the press corps through a linguistic analysis of the language used by both sides. A corpus was compiled of around fifty press briefings from the late Clinton years. A wide range of topics are discussed from the Kosovo crisis to the Clinton-Lewinsky affair. This work is highly original in demonstrating how concordance technology and the detailed linguistic evidence available in corpora can be used to study discourse features of text and the communicative strategies of speakers. It will be of vital interest to all linguists interested in corpus-based linguistics and pragmatics, as well as sociolinguists and students and scholars of communications, politics and the media.
Author: Nick Clelland
Publisher: Penguin Random House South Africa
ISBN: 1776091582
Category : Political Science
Languages : en
Pages : 99
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Book Description
So you want to raise your media profile? Or you have to deal with journalists during a crisis? Written by two experienced political communicators, this short, punchy and irreverent book reveals spin-doctor secrets for managing the media in an ethical way. Many people will have to encounter the media at some time in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors – the list is endless. Spin is a go-to book that explains what to do when the media comes calling. Whether you’ve done something wonderful and newsworthy or something you wish no one knew about, this book will teach you how to maximise the good news and manage the bad. Spin will also introduce you to a previously well-guarded political methodology that actually harnesses the media and which, if used carefully, can grow your business or make you famous. Using real-life examples from the cauldron of politics, Spin covers essentials like brand strategy, practical media skills, driving issues, social media, crisis communications and ethics. This is a unique and valuable resource that will help you master the media.
Author: Jillian Venters
Publisher: William Morrow Paperbacks
ISBN: 9780061669163
Category : Reference
Languages : en
Pages : 256
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Book Description
An essential, fully illustrated guidebook to day-to-day Goth living There's more to being a Goth than throwing on some black velvet, dyeing your hair, and calling it a day (or a night). How do you dress with morbid flair when going to a job interview? Is there such a thing as growing too old to be a Goth? How do you explain to your grandma that it's not just a phase? Jillian Venters, a.k.a. "the Lady of the Manners," knows how to be strange and unusual without sacrificing politeness and etiquette. In Gothic Charm School, she offers the quintessential guide to dark decorum for all those who have ever searched for beauty in dark, unexpected places, embraced their individuality, and reveled in decadence . . . and for families and friends who just don't understand.
Author: Craig Oliver
Publisher: Quercus
ISBN: 1681441098
Category : Political Science
Languages : en
Pages : 375
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Book Description
As David Cameron's director of Politics and communications, Craig Oliver was in the room at every key moment during the EU referendum - the biggest political event in the UK since World War 2. Craig Oliver worked with all the players, including David Cameron, George Osbourne, Barack Obama, Angela Merkel, Jeremy Corbyn, Boris Johnson,Michael Gove, Theresa May and Peter Mandelson. Unleashing Demons is based on his extensive notes, detailing everything from the decision to call a referendum, to the subsequent civil war in the Conservative Party and the aftermath of the shocking result. This is raw history at its very best, packed with enthralling detail and colourful anecdotes from behind the closed doors of the campaign that changed British history.
