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Author: Philip D. Kenneson
Publisher: Wipf and Stock Publishers
ISBN: 159244296X
Category : Religion
Languages : en
Pages : 176
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Book Description
Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.
Author: Philip D. Kenneson
Publisher: Wipf and Stock Publishers
ISBN: 159244296X
Category : Religion
Languages : en
Pages : 176
Get Book
Book Description
Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.
Author: Ernest Eugene Elliott
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 106
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Book Description
Author: Peter Metz
Publisher: Abingdon Press
ISBN: 0687335086
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
The Abingdon-Church of the Resurrection Ministry Guides are the first choice for recruiting, motivating, and developing lay leadership for specialized ministries from A to Z from adult ministries to ushering.
Author: Richard L. Reising
Publisher: Baker Books
ISBN: 9781441200310
Category : Religion
Languages : en
Pages : 208
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Book Description
Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
Author: Michael Daehn
Publisher: Lulu.com
ISBN: 141167071X
Category : Religion
Languages : en
Pages : 206
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Book Description
This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission. Learn more at MichaelDaehn.com/books.
Author: Peter Metz
Publisher: Abingdon Press
ISBN: 1426719426
Category : Religion
Languages : en
Pages : 64
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Book Description
Abingdon Press & The Church of the Resurrection Ministry Guides are the #1 choice for recruiting, motivating, and developing lay leadership for specialized ministries from A to Z.For those sharing the vision of reaching out with welcoming arms and a welcoming message, Marketing Your Church to the Community stands ready to help. Written clearly, concisely, and entertainingly, this guide will:* Arm you with ideas for getting your message right* Direct you through the marketing options maze* Help you keep your cool--while getting everything doneEach guide in the Abingdon Press & The Church of the Resurrection Ministry Guides is user-friendly, encouraging, and full of ideas that can be put into use right away--even on a limited budget or no budget at all!
Author: Graham Tomlin
Publisher: SPCK
ISBN: 0281071306
Category : Religion
Languages : en
Pages : 166
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Book Description
Sometimes Christians assume that people 'out there' are eager to listen to what the Church has to offer. But why should those we try to evangelize want to hear the gospel? Surely people will only be intrigued by Christian life and community when they see something provocative or attractive. Then they will want to know what's going on. The Provocative Church offers a liberating understanding of evangelism as a corporate activity, in which all the gifts needed to enact the life of the kingdom - to stir people into asking, 'What does this mean?' - are spread throughout the whole Church. It encourages the development of a theology of conversion that sees beyond 'becoming a Christian' to bring each individual life increasingly under the rule of God. 'The Provocative Church is about an evangelism that begins with the kingdom, not the Church. Graham Tomlin helps us see that the New Testament, while not saying much about evangelism itself, does have an awful lot to say about new life in Christ. The work of the Church is to demonstrate what this new life looks like. This in turn will provoke a response, and it is in the dialogue that follows that real evangelism takes place. [This volume] is one of the best, most honest, most theologically grounded and therefore most practically helpful books on evangelism to have come out in recent years.' Stephen Cottrell, Bishop of Chelmsford 'A refreshingly honest book from a theologian who clearly knows that most of society doesn't think the way the church does, and wants to do something about it.' Church of England Newspaper
Author: Gary E. Gilley
Publisher: Allegiance Press, Incorporated
ISBN: 9781591600497
Category : Church
Languages : en
Pages : 0
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Book Description
With many evangelical churches being subscribed to pragmatic rather than scriptural patterns for worship this book calls for the Church to return to its scriptural roots.
Author: Bob Hutchins
Publisher: John Wiley and Sons
ISBN: 0470483067
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
Author: Francis Higbee Case
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 202
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Book Description
