Author: APG Ltd
Publisher: Troubador Publishing Ltd
ISBN: 1789014506
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We’ve been working with them to turn this treasure chest of wisdom into a practical guide. We’ve called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called ’How to Plan Advertising’. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It’s loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you’ll find a simple 2-minute check list for how to do it better, a short case study showing how it’s done brilliantly, a space for your notes and further reading for the intellectually gifted…
Author: Ginny Carter
Publisher: Practical Inspiration Publishing
ISBN: 1788601297
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
*WINNER OF THE BUSINESS BOOK AWARDS 2020!* If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying ‘yes’. Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head – allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here. · Section 1: Plan. Learn how to create a strategic plan and outline for your book, so it both supports your business and helps the people you want to reach. · Section 2: Write. Master the art of crafting your work so it engages, inspires, and educates your readers. · Section 3: Promote. Discover how to market your book so it sells to a ready-made audience. This is the final step in building a reputation as the go-to expert in your field.
Author: Francesca Gino
Publisher: Harvard Business Review Press
ISBN: 1422142698
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
A psychologist and business professor takes an in-depth look at decision-making, explaining the pitfalls people can avoid to stay on track with their decisions and reach their goals. 25,000 first printing.
Author: Wiemer Snijders
Publisher: Troubador Publishing Ltd
ISBN: 1789012791
Category : Business & Economics
Languages : en
Pages : 398
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Book Description
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Author: Les Binet
Publisher:
ISBN: 9780852941348
Category : Marketing
Languages : en
Pages : 0
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Book Description
Author: David Kord Murray
Publisher: Simon and Schuster
ISBN: 1439198357
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Argues that businesses often fail because they fail to implement business plans that can be adapted in response to market changes and competition and outlines how to develop an effective, adaptable business plan.
Author: Stephanie Fleming
Publisher: Thomas Nelson
ISBN: 9781400216895
Category : Self-Help
Languages : en
Pages : 224
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Book Description
From the creator of the immensely popular Happy Planner and Me and My BIG Ideas, Stephanie Fleming, comes Plan a Happy Life(TM)--a delightfully practical book that shows you how to simplify, organize, and live with intention, all while having fun.
Author: Darryl Vidal
Publisher: Rowman & Littlefield Publishers
ISBN: 9781475834161
Category : Education
Languages : en
Pages : 104
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Book Description
FAIL TO PLAN, PLAN TO FAIL is a book which guides Education Technology professionals through a detailed process, called MAPITTM, that illustrates five phases for developing your school's Ed Tech Strategic Plan: Needs Identification, Needs Analysis, Recommendations, Feasibility and Implementation.
Author: Les Binet
Publisher:
ISBN: 9780852941454
Category : Branding (Marketing)
Languages : en
Pages : 136
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Book Description
Author: Arcadia Page
Publisher:
ISBN:
Category :
Languages : en
Pages : 88
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Book Description
If you're an INFP, have you ever felt like you can't get things done because it's hard to stick to anything? Or like having to a to-do list is so suffocating that you would rather not have one, but yet the idea of having a method of accomplishing things is still strangely appealing? Idealistic and creative, sometimes INFPs need a little structure to reach their goals and finish their projects. In this short and concise book, artist and writer Arcadia Page recounts her journey towards planner peace, sharing planning methods and tips for anyone who finds that typical methods of planning don't work for them.
