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Author: Paula Owen
Publisher: Routledge
ISBN: 1351275585
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
Virtually unknown just a few years ago, gamification is fast emerging as a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed. It's the new "business tech trend to watch", and is already being tested in a diverse range of sectors.Not only useful for strengthening communication and engagement and as a potent behaviour change agent, it is also being advocated as a uniquely effective tool for stimulating innovative thinking and new ideas. In the environmental sector, "eco-gamification" is showing early promise in sustainable transport, employee engagement, energy and recycling, and its potential for other sectors is clear.This book contains all the information businesses and other organizations need to make an informed decision about whether to adopt gamification as part of their own business and sustainability strategies – and the tools to get started. Owen's expert investigation outlines the latest theory, tactics and strategies, draws together emerging best practice and points to stand-out successes in the health and fitness, medical research, and financial sectors, as well as early successes in "eco-gamification".Whether the people you are engaging are customers, citizens, employees, shareholders, executives or board members, if you're an organization concerned with enhancing environmental sustainability, and you want your efforts to make a real and lasting difference, this book is for you.
Author: Paula Owen
Publisher: Routledge
ISBN: 1351275585
Category : Business & Economics
Languages : en
Pages : 70
Get Book Here
Book Description
Virtually unknown just a few years ago, gamification is fast emerging as a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed. It's the new "business tech trend to watch", and is already being tested in a diverse range of sectors.Not only useful for strengthening communication and engagement and as a potent behaviour change agent, it is also being advocated as a uniquely effective tool for stimulating innovative thinking and new ideas. In the environmental sector, "eco-gamification" is showing early promise in sustainable transport, employee engagement, energy and recycling, and its potential for other sectors is clear.This book contains all the information businesses and other organizations need to make an informed decision about whether to adopt gamification as part of their own business and sustainability strategies – and the tools to get started. Owen's expert investigation outlines the latest theory, tactics and strategies, draws together emerging best practice and points to stand-out successes in the health and fitness, medical research, and financial sectors, as well as early successes in "eco-gamification".Whether the people you are engaging are customers, citizens, employees, shareholders, executives or board members, if you're an organization concerned with enhancing environmental sustainability, and you want your efforts to make a real and lasting difference, this book is for you.
Author: Agnessa Spanellis
Publisher: Springer Nature
ISBN: 3030682072
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Gamification is the application of game-design elements and game principles to non-game contexts, and has been used to solve problems by applying characteristics of games. Though it has principally been applied in the areas of business and education, this book seeks to expand focus beyond this, looking at how gamification can be used for social change, the development of organizations and the implementation of the UN Sustainable Development goals. Including contributors from across the glove, it draws on a rich array of case studies, from inclusivity in the workplace to ecosystems in the Amazon. A timely contribution to an exciting, growing field, this book engages with the theoretical framework and lays out the foundations for a rigorous theory-based stream of research. It will be valuable reading to scholars and practitioners interested in social change, sustainability, gamification and organizational studies. Agnessa Spanellis (PhD, MEng) is an Assistant Professor at Heriot-Watt University, Scotland and a member of the Research Centre for Logistics and Sustainability at Edinburgh Business School, leading research on gamification for sustainable development and exploring how gamification can improve social and environmental sustainability, especially in more deprived and impoverished communities in low-income counties. J. Tuomas Harviainen (PhD, MBA) works as Associate Professor of information Practices at Tampere University, Finland. Harviainen's work ranges from information sharing in creative organizations to games and gamification. He firmly believes that good research can also be a form of societal activism.
Author: Adam Corner
Publisher: Routledge
ISBN: 1351274872
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Behaviour Change for Sustainability is a compilation of 3 bestselling sustainability guides that gathers together, in one place, a variety of effective tools and techniques for encouraging a lasting shift to sustainable behaviours in business and society. Promoting Sustainable Behaviour offers the definitive guide to building a sustainable behaviour campaign that works. By summarising "what really works" and pulling out the most important messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative – in households, when commuting, in the workplace and beyond. Green Jujitsu outlines the smart way to embed sustainability within the culture of any organization, by working with employees' strengths and interests. Gareth Kane points out the hallmarks of unsuccessful approaches to cultural change, which are often confused, unimaginative or confrontational. He puts forward an alternative framework designed to play to people's strengths and interests and genuinely engage them in problem-solving. Gamification is fast emerging as a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed. How Gamification Can Help Your Business Engage in Sustainability contains all the information businesses and other organizations need to make an informed decision about whether to adopt gamification as part of their own business and sustainability strategies – and the tools to get started.
Author: Mikolaj Dymek
Publisher: Taylor & Francis
ISBN: 1317581458
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to be an acceptance of game mechanics elsewhere. Its effectiveness is highly dependent on both technical possibilities and cultural acceptance, two factors present today. The aim of The Business of Gamification is to critically analyze the practical and theoretical consequences of gamification. Practically, how has gamification been applied in businesses to this point, and what are the future scenarios? Theoretically, what are the contributions of gamification to existing academic knowledge? How does this change our understanding of how business are performing and its consequences, for organizations, consumers, and society in general? This edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.
Author: Nancy Bocken
Publisher: Springer
ISBN: 3319973851
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
The aim of this edited book is to provide a comprehensive overview of the opportunities and challenges related to innovation for sustainability. Combining work from both emerging and established scholars in different academic fields, this book provides an integrated understanding of the topic from four perspectives. First, the big picture: frameworks, types, and drivers; second, strategy and leadership; third, measurement and assessment and fourth, tools, methods and technologies. Chapter 11 of this book is available open access under a CC BY 4.0 license at link.springer.com. The editors donate their remuneration for this book to conservation organisation the WWF.
Author: JOAN MARQUES.
Publisher:
ISBN: 9783319531212
Category : Environmental economics
Languages : en
Pages :
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Book Description
This handbook is based on the premise that in order for sustainability to be sustainable, a profound psychological transformation has to take place at the individual and collective level. Focusing on the practice of environmental sustainability, this handbook will explore the application of sustainability in a wide variety of contemporary contexts -- from economics of consumption and growth to government policy, sustainable cities, and sustainable planet. The editors believe that the way to achieve sustainable, harmonious living in all spheres is through lived or engaged sustainability at the personal, team, and organizational levels. It is impossible to separate economic development issues from environment issues. In its most practical aspect, sustainability is about understanding the interconnections among environment, society, and economy. This book aims to provide a comprehensive overview of current theories and approaches in the area of engaged sustainability for academics, researchers and practitioners. Specifically, it will focus on making responsible decisions that will reduce humanity's negative impact on the environment. While various social and political initiatives for sustainability are welcome, one cannot really enact sustainability into legislative laws. Something has to change fundamentally at the level of a common person in the street. The Handbook of Engaged Sustainability acknowledges the classic literature, theories and principles in the area of sustainability, but also provides new theories and approaches from global scholars and practitioners in the field. It will also provide a well-structured pedagogical framework with real life case examples. The aim of this handbook is to expand the reader's thinking to one of "big-picture awareness" and a "cosmic vision" of sustainability, a vision that extends from our neighborhoods to our communities, to states, countries, globe, galaxy, and envelops the entire Universe! This book will serve.
Author: Jonathan M. Casper
Publisher: Routledge
ISBN: 1134710178
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment is the first book to introduce environmental theory and best practice in the context of sport management, demonstrating how sport organizations can become more effective and sustainable, and exploring the important advocacy role that sport organizations have in local and global communities. It considers the unique social, economic and political space that sport occupies in society, and examines the most important practical managerial issues related to sport and the environment, including: Facilities Finance and accounting Leadership Marketing, communication and digital media Operations Stakeholder relations Strategic planning Including contributions from leading academics and practitioners, Sport Management and the Natural Environment is the perfect foundation text for any course touching on environmental issues or social responsibility in sport, and essential reading for any sport manager looking to improve their professional practice.
Author: Phaedra Boinodiris
Publisher:
ISBN: 9780929652504
Category : Customer loyalty
Languages : en
Pages : 0
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Book Description
In the business world, "gamification", the use of game thinking and mechanics in non game contexts, is not just about badges, leaderboards, and avatars. Gamification for business is about engagement, motivation, and loyalty. Playful game design techniques can cultivate deep emotional connections, high levels of active participation, and long-term relationships that drive business value. Together, social collaboration and gamification help companies reap great benefits - among them the ability to deepen customer relationships, drive operational efficiencies, innovate, and optimize the workforce. Using an innovative multimedia format, this book turns the inevitable alphabet soup of gamification terms into a gourmet delight with true business substance. Readers will no doubt find themselves exploring the book's concepts through the 60+videos, articles and lectures cited with tiny URLs and smart phone QR Codes, all of which jump off the printed page to provide further insights from recognized experts. Don't just read this book - experience it!
Author: Henning Breuer
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110725584
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Gamification for Innovators and Entrepreneurs is about an exciting, still emerging superpower. One that empowers you to use, repurpose and create games that will help solve the great societal and organisational challenges that companies, startups and nonprofits are facing today – games that are explicitly designed and can be iteratively improved to engage stakeholders, facilitate experimentation and actually drive innovation. What makes gamification a superpower is its use of powerful methods and techniques from diverse disciplines and traditions – like futures studies, user experience, agile management, design thinking or business design – in a new, action-oriented and engaging framework. Each game world is a safe, playful space, where groups are free to experiment in innovative and inclusive forms of collaboration. Gamification for Innovators and Entrepreneurs builds on insights and knowledge from over 150 leading experts in the field. It provides a rich collection of materials for innovators, entrepreneurs and game designers that allows you to dive deep into innovation and entrepreneurship, into games and gamification. You can build on 36 gamification design patterns – like dilemma solving, experiential learning, innovation markets and storytelling – and use a game design canvas to create your own innovation games. Or you can customize some of the 70+ games featured in the book that are already in use by innovators, entrepreneurs and professional trainers. Additional resources are provided for teachers and game facilitators. The superpower of gamification does not yield simplistic solutions – but the resources from Gamification for Innovators and Entrepreneurs will provide you with the means and the confidence to tackle some of the great challenges we are all facing today. An easily accessible and comprehensive overview on gamification and games in the context of innovation and entrepreneurship Draws on several collaborative research projects involving partners such as Lego, Deutsche Telekom, Lufthansa Systems, 3M, Danske Bank, and Nokia Systems. Extensive experience of the authors in the facilitation of games, their role as an enabler of learning and their potential to facilitate transformation. 36 reusable gamification design patterns, a five-step process and a game design canvas to create one’s own innovation games Summaries and references of more than 70+ customizable games that are already in use by innovators, entrepreneurs and professional trainers Educational materials for teachers, trainers and game facilitators
Author: Janaki Mythily Kumar
Publisher:
ISBN: 9788792964076
Category : Computers
Languages : en
Pages : 168
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Book Description
Gamification is becoming a common buzzword in business these days. In its November 2012 press release, Gartner predicts that "by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations." In the same report, they also predict that "by 2014, 80% of current gamified applications will fail to meet business objectives, primarily due to poor design." What is gamification? Does it belong in the workplace? Are there design best practices that can increase the efficacy of enterprise gamification efforts? Janaki Kumar and Mario Herger answer these questions and more in this book Gamification @ Work. They caution against taking a "chocolate covered broccoli" approach of simply adding points and badges to business applications and calling them gamified. They outline a methodology called Player Centered Design which is a practical guide for user experience designers, product managers and developers to incorporate the principles of gamification into their business software. Player Centered Design involves the following five steps: 1. Know your player 2. Identify the mission 3. Understand human motivation 4. Apply mechanics 5. Manage, monitor and measure Kumar and Herger provide examples of enterprise gamification, introduce legal and ethical considerations, and provide pointers to other resources to continue your journey in designing gamification that works! Keywords: Gamification, Enterprise Gamification, Gamification of business software, enterprise software, business software, User experience design, UX, Design, Engagement, Motivation.
