How does web design affect consumers’ trust in online shopping? PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download How does web design affect consumers’ trust in online shopping? PDF full book. Access full book title How does web design affect consumers’ trust in online shopping? by Julia Petker. Download full books in PDF and EPUB format.
Author: Julia Petker
Publisher: GRIN Verlag
ISBN: 3346797287
Category : Business & Economics
Languages : en
Pages : 29
Get Book Here
Book Description
Scientific Study from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mälardalen University, language: English, abstract: The purpose of this research paper is to review relevant literature on customer trust and purchase intention, and explore these elements in the context of the quality of visuals. The secondary data has been gained through an extensive literature review, whereas the primary data has been collected through a survey. This study revealed that the visual appeal of websites influences customers’ trust in companies, and that trust also influences their purchase intention.
Author: Julia Petker
Publisher: GRIN Verlag
ISBN: 3346797287
Category : Business & Economics
Languages : en
Pages : 29
Get Book Here
Book Description
Scientific Study from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mälardalen University, language: English, abstract: The purpose of this research paper is to review relevant literature on customer trust and purchase intention, and explore these elements in the context of the quality of visuals. The secondary data has been gained through an extensive literature review, whereas the primary data has been collected through a survey. This study revealed that the visual appeal of websites influences customers’ trust in companies, and that trust also influences their purchase intention.
Author: Yuan Gao
Publisher: IGI Global
ISBN: 9781591403272
Category : Business & Economics
Languages : en
Pages : 350
Get Book Here
Book Description
Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Author: Professor C P Rao
Publisher: Gower Publishing, Ltd.
ISBN: 1409459829
Category : Business & Economics
Languages : en
Pages : 464
Get Book Here
Book Description
As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.
Author: Eleonora Pantano
Publisher: Routledge
ISBN: 1134385889
Category : Business & Economics
Languages : en
Pages : 314
Get Book Here
Book Description
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
Author: Seema Gopichand Hariramani
Publisher: Archers & Elevators Publishing House
ISBN: 9388805208
Category : Antiques & Collectibles
Languages : en
Pages :
Get Book Here
Book Description
Author: Kim-Phuong L. Vu
Publisher: CRC Press
ISBN: 1439825955
Category : Computers
Languages : en
Pages : 788
Get Book Here
Book Description
The Handbook of Human Factors in Web Design covers basic human factors issues relating to screen design, input devices, and information organization and processing, as well as addresses newer features which will become prominent in the next generation of Web technologies. These include multimodal interfaces, wireless capabilities, and agents t
Author: Wan, Yun
Publisher: IGI Global
ISBN: 1599049791
Category : Business & Economics
Languages : en
Pages : 336
Get Book Here
Book Description
"This book investigates the effects of the evolution of comparison-shopping techniques and processes with the ready availability of online resources over the past few years"--Provided by publisher.
Author: Tareq Ahram
Publisher: AHFE Conference
ISBN: 1964867320
Category : Technology & Engineering
Languages : en
Pages : 474
Get Book Here
Book Description
Proceedings of the 15th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, Nice, France, 24-27 July 2024.
Author: Carol M. Barnum
Publisher: Morgan Kaufmann
ISBN: 0128169435
Category : Computers
Languages : en
Pages : 481
Get Book Here
Book Description
Usability Testing Essentials presents a practical, step-by-step approach to learning the entire process of planning and conducting a usability test. It explains how to analyze and apply the results and what to do when confronted with budgetary and time restrictions. This is the ideal book for anyone involved in usability or user-centered design—from students to seasoned professionals.Filled with new examples and case studies, Usability Testing Essentials, Second Edition is completely updated to reflect the latest approaches, tools and techniques needed to begin usability testing or to advance in this area. - Provides a comprehensive, step-by-step guide to usability testing, a crucial part of every product's development - Discusses important usability issues such as international testing, persona creation, remote testing, and accessibility - Presents new examples covering mobile devices and apps, websites, web applications, software, and more - Includes strategies for using tools for moderated and unmoderated testing, expanded content on task analysis, and on analyzing and reporting results
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
