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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 12
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 12
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Book Description
Author: Mel S. Moyer
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: James P. Neelankavil
Publisher: Hastings House Book Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Author: Jean J. Boddewyn
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.
Author: Wolfgang Schulz
Publisher: Indiana University Press
ISBN: 9781860205972
Category : Business & Economics
Languages : en
Pages : 120
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Book Description
Massive changes are taking place all over the world in redefining the relationship between government, public, and private institutions. Nowhere is this redefinition more urgent than in communications, where widespread privatization and deregulation of telecommunication companies and broadcasters has created a need for new modes of corporate governance in the new global marketplace. In this study, Wolfgang Schulz and Thorsten Held set out to find answers to key questions relating to the changing role of government--especially in regulating the transnational communications industry--and to provide a tool kit for what they call regulated self-regulation applicable across the world.
Author: Leonard W. Lanfranco
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Mary Alice Shaver
Publisher: Routledge
ISBN: 1317456599
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Author: Professor Emmanuel C Alozie
Publisher: Gower Publishing, Ltd.
ISBN: 1409459640
Category : Business & Economics
Languages : en
Pages : 349
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Book Description
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
Author: Lynne Eagle
Publisher: SAGE
ISBN: 1529738571
Category : Business & Economics
Languages : en
Pages : 975
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Book Description
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
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Book Description
The purpose of this study is to assess the current means of regulating drug advertising to health professionals and to consumers, and to recommend changes (where appropriate) that will not adversely affect the current level of consumer protection. After introductory sections outlining the elements of an ideal advertising control system and the issues identified by comparing current control measures with elements of the ideal system, the report examines those issues in light of previous experience in the Drugs Directorate, of Canadian self-regulatory systems, and of control systems used in other jurisdictions. The issues addressed are: misleading advertising; complaints and appeal systems; sanctions; enforcement of remedial measures; post-publication monitoring; print advertising to the consumer; pre-review level of compliance; prescription drug advertising to the consumer; pre-market approval advertising; and foreign advertising. Recommendations are made with regard to clarification of regulatory requirements and policy, increasing regulatory penalties, promoting the self-regulation concept, improvements in self-regulation, and improving information flow.
