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Author: D.G. Brian Jones
Publisher: Routledge
ISBN: 1136334378
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Author: D.G. Brian Jones
Publisher: Routledge
ISBN: 1136334378
Category : Business & Economics
Languages : en
Pages : 212
Get Book Here
Book Description
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Author: John Emerich Edward Dalberg Acton Baron Acton
Publisher:
ISBN:
Category : History
Languages : en
Pages : 564
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Book Description
Author: Lytton Strachey
Publisher: Mariner Books
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 314
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Book Description
"Contains thirty-five sketches about Voltaire, Frederick the Great, Rousseau, Gibbon, Walpole, Boswell, Carlyle, Sarah Bernhardt, and a number of delightful eccentrics, including Lady Hester Stanhope."--Back cover
Author: Joseph Epstein
Publisher:
ISBN: 9781604190687
Category : Literary Collections
Languages : en
Pages : 0
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Book Description
Who is the greatest living essayist writing in English? Unquestionably Joseph Epstein. Epstein is penetrating. He is witty. He has a magic touch with words, that hard to define but immediately recognizable quality called style. Above all, he is impossible to put down. How easy it is today to forget the simple delight of reading for no intended purpose. Each of the 39 pieces in this book is a pure pleasure to read.
Author: John Forster
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 442
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Book Description
Author: Thomas Babington Macaulay
Publisher:
ISBN:
Category :
Languages : en
Pages : 364
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Book Description
Author: George Orwell
Publisher: Renard Press Ltd
ISBN: 1913724263
Category : Literary Collections
Languages : en
Pages : 16
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Book Description
George Orwell set out 'to make political writing into an art', and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell's essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell's Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the 'four great motives for writing' – 'sheer egoism', 'aesthetic enthusiasm', 'historical impulse' and 'political purpose' – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell's mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer's oeuvre.
Author: Lloyd E. Ambrosius
Publisher: U of Nebraska Press
ISBN: 9780803210660
Category : History
Languages : en
Pages : 192
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Book Description
The historian as biographer must resolve questions that reflect the dual challenge of telling history and telling lives: How does the biographer sort out the individual?s role within the larger historical context? How do biographical studies relate to other forms of history? Should historians use different approaches to biography, depending on the cultures of their subjects? What are the appropriate primary sources and techniques that scholars should use in writing biographies in their respective fields? In Writing Biography, six prominent historians address these issues and reflect on their varied experiences and divergent perspectives as biographers. Shirley A. Leckie examines the psychological and personal connections between biographer and subject; R. Keith Schoppa considers the pervasive effect of culture on the recognition of individuality and the presentation of a life; Retha M. Warnicke explores past context and modern cultural biases in writing the biographies of Tudor women; John Milton Cooper Jr. discusses the challenges of writing modern biographies and the interplay of the biographer?s own experiences; Nell Irvin Painter looks at the process of reconstructing a life when written documents are scant; and Robert J. Richards investigates the intimate relationship between life experiences and new ideas. Despite their broad range of perspectives, all six scholars agree on two central points: biography and historical analysis are inextricably linked, and biographical studies offer an important tool for analyzing historical questions.
Author: David S. Reynolds
Publisher: Oxford University Press
ISBN: 0199728089
Category : Literary Criticism
Languages : en
Pages : 289
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Book Description
Few authors are so well suited to historical study as Whitman, who is widely considered America's greatest poet. This Guide combines contemporary cultural studies and historical scholarship to illuminate Whitman's diverse contexts. The essays explore dimensions of Whitman's dynamic relationship to working-class politics, race and slavery, sexual mores, the visual arts, and the idea of democracy. The poet who emerges from this volume is no "solitary singer," distanced from his culture, but what he himself called "the age transfigured," fully enmeshed in his times and addressing issues that are still vital today.
Author: Robert P. Watson
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 494
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Book Description
Designed as a companion to Salem's American Presidents this volume contains 46 comprehensive essays on every First Lady through Laura Bush. Articles are between 5 and 12 pages in length and arranged in chronological order by administration.
