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Author: Ignacio Soret Los Santos
Publisher: ESIC Editorial
ISBN: 9788473563093
Category : Business & Economics
Languages : es
Pages : 280
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Book Description
Conocimiento del consumidor. Clasificación de consumidores. Necesidades y expectativas. Entorno del consumidor. La empresa, el consumidor y recursos humanos. Producto, servicio y precio. La distribución. La comunicación.
Author: Ignacio Soret Los Santos
Publisher: ESIC Editorial
ISBN: 9788473563093
Category : Business & Economics
Languages : es
Pages : 280
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Book Description
Conocimiento del consumidor. Clasificación de consumidores. Necesidades y expectativas. Entorno del consumidor. La empresa, el consumidor y recursos humanos. Producto, servicio y precio. La distribución. La comunicación.
Author: Giles Lury
Publisher: Editorial Almuzara
ISBN: 8483562960
Category : Business & Economics
Languages : es
Pages : 207
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Book Description
¿Por qué dos ejecutivos de una gran empresa se despidieron a sí mismos? ¿Cómo un estudio de mercado con 250.000 personas pudo terminar siendo uno de los mayores fracasos de todos los tiempos? ¿Cómo un error ortográfico dio nombre a una de las marcas más famosas del mundo? ¿Qué tienen que ver los suricatas con el éxito de una empresa? ¿Por qué el pegamento que no pegaba fue un gran avance tecnológico? A todo el mundo le gustan las buenas historias, pero las historias no se leen solo por puro disfrute, desde siempre han sido una herramienta muy útil para enseñar y aprender. Este libro es la alternativa al clásico manual de marketing: constituye un compendio de historias entretenidas sobre grandes marcas como Playboy, IKEA, Dove, Martini, Google, Disney, Nike, 3M y otras muchas, que concluyen con una moraleja que invita a la reflexión. Historias que dan vida a las claves principales del marketing y que son fáciles de leer y accesibles para todo el público.
Author: empreender ES
Publisher: Editora Bibliomundi
ISBN: 1526077531
Category : Business & Economics
Languages : es
Pages : 18
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Book Description
Contar historias puede ser un componente poderoso en una estrategia de marketing. Puede ser la fuerza impulsora detrás de desarrollar y, lo que es más importante, establecer una marca que conecte y resuene con su público objetivo.La historia que cuenta y el método que utiliza para tejer esa historia a lo largo de sus campañas de marketing se basarán en sus objetivos generales, pero una cosa sigue siendo igual:Su historia estará diseñada para presentar su marca al mundo de una manera que lo ayude a destacarse y diferenciarse de la competencia.
Author: Manuela Camacho Gómez
Publisher:
ISBN:
Category : Marketing
Languages : es
Pages : 142
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Book Description
Author: Adrian Antonio Dib Chagra
Publisher: Macchi Grupo Editorial
ISBN: 9789505376476
Category :
Languages : es
Pages : 173
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Book Description
Author: Rolando Arellano
Publisher:
ISBN: 9789972239298
Category : Lifestyles
Languages : es
Pages :
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Book Description
Author: Luis Jaime Gilsanz Llorente
Publisher:
ISBN: 9788409117192
Category :
Languages : es
Pages :
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Book Description
Author: Actualidad Económica
Publisher:
ISBN:
Category :
Languages : es
Pages : 95
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Book Description
Author: Nicolás Bas Martín
Publisher: BRILL
ISBN: 9004359524
Category : Language Arts & Disciplines
Languages : en
Pages : 375
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Book Description
In Spanish Books in the Europe of the Enlightenment (Paris and London) Nicolás Bas examines the image of Spain in eighteenth-century Europe, and in Paris and London in particular. His material has been scoured from an exhaustive interrogation of the records of the book trade. He refers to booksellers’ catalogues, private collections, auctions, and other sources of information in order to reconstruct the country’s cultural image. Rarely have these sources been searched for Spanish books, and never have they been as exhaustively exploited as they are in Bas’ book. Both England and France were conversant with some very negative ideas about Spain. The Black Legend, dating back to the sixteenth century, condemned Spain as repressive and priest-ridden. Bas shows however, that an alternative, more sympathetic, vision ran parallel with these negative views. His bibliographical approach brings to light the Spanish books that were bought, sold and ultimately read. The impression thus obtained is likely to help us understand not only Spain’s past, but also something of its present.
Author: Graciela Tiscareño-Sato
Publisher: Gracefully Global Group LLC
ISBN: 0983476039
Category : Juvenile Fiction
Languages : en
Pages : 41
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Book Description
This ground-breaking bilingual book was written by a Latina military officer and former aviator. It's the first bilingual children's book, in English and Spanish, about why mommies wear military uniforms and serve in the armed forces. Synopsis: A little boy named Marco is walking to his bedroom in pajamas carrying his stuffed puppy dog when he notices his mommy in an olive-green military flight suit. His curiosity about the colorful patches on her uniform evolves into a sweet, reassuring bedtime conversation between a military mother and her child about why she serves and what she does in the unusual KC-135R aerial refueling airplane. He drifts off to sleep with thoughts of his mommy in the airplane and the special surprise she gave him stuck to his fleece pajamas. The book includes an art activity for parents and teachers to enjoy with children. It's the first in a planned aviation adventure series.
