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Author: Fiona Mclean
Publisher: Routledge
ISBN: 1134743157
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Author: Fiona Mclean
Publisher: Routledge
ISBN: 1134743157
Category : Business & Economics
Languages : en
Pages : 268
Get Book
Book Description
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Author: Jane R. Glaser
Publisher: Routledge
ISBN: 113563467X
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
Surveying over thirty different positions in the museum profession, this is the essential guide for anyone considering entering the field, or a career change within it. From exhibition designer to shop manager, this comprehensive survey views the latest trends in museum work and the broad-ranging technological advances that have been made. For any professional in the field, this is a crucially useful book for how to prepare, look for and find jobs in the museum profession.
Author: Michael Fopp
Publisher: Routledge
ISBN: 1134867697
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
The current economic climate, coupled with an all embracing desire for museums to be respondent to 'the market' make a proper grounding in management essential. The 'bottom line' is one of the most powerful measures of management performance. Museums and galleries invariably have a neutral bottom line, they are not set up to make a profit and many of them are constrained by governmental accounting rules and charity legislation. Managing these organisations is difficult and this book tackles the issues that make it easier. Managing the Museum examines the highly sophisticated principles and techniques of modern business management from the perspective of museums and galleries and delineates their practical application. This volume surveys the day-to-day issues of time management, delegation and recruitment to the problems of strategic planning and initiating and controlling conflict and change. This study incorporates the needs of both the independent and national sectors and discusses the links between the museum and commerce.
Author: David Dean
Publisher: Routledge
ISBN: 1134895208
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Museum Exhibition is the only textbook of its kind to consider exhibition development using both theory and practice in an integrated approach. This comprehensive study covers care of exhibits, writing accompanying text, using new technology, exhibition evaluation, administration and content for a wide range of collections. It provides a complete outline for all those concerned with providing displays in museums and other cultural heritage contexts.
Author: Eilean Hooper-Greenhill
Publisher: Routledge
ISBN: 1134915853
Category : Art
Languages : en
Pages : 223
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Book Description
A guide for museum and gallery staff in the development of provision for their visitors, to ensure survival into the next century.
Author: Marion S. Lane
Publisher: Bloomsbury Publishing USA
ISBN: 0313076170
Category : History
Languages : en
Pages : 216
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Book Description
Founded in 1866, the American Society for the Prevention of Cruelty to Animals was the nation's first animal welfare organization. The society had its origins in the fervor for social reform that characterized the era following the Civil War. Its founder, Henry Bergh, organized the ASPCA because of his abhorrence of injustice — personally, he was never especially interested in animals. The society's agents—known in the early years as Bergh's men—were empowered to enforce the law throughout the state. Bergh used the media to advance his cause, and many of the issues that he confronted were covered in the press. Heritage of Care brings these early efforts to life again. After Bergh's death, the ASPCA's original mission to provide effective means for the prevention of cruelty to animals drew committed men and women to continue the work. From 1894 to 1994, the ASPCA handled animal control for New York City, changing the image of dog pounds to animal shelters by introducing the concept of a professional staff. And just as Bergh preached kindness to children in the orphanages of old New York, his successors instilled caring attitudes through the new medium of television, and later through the Internet. Heritage of Care brings the society's work up-to-date. It is an insider's look at Bergh's men and Bergh's women of the twenty-first century.
Author: Timothy Ambrose
Publisher: Routledge
ISBN: 1136329684
Category : Social Science
Languages : en
Pages : 794
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Book Description
Museums throughout the world have common needs and face common challenges. Keeping up-to-date with new ideas and changing practice is challenging for small and medium-sized museums where time for reading and training is often restricted. This new edition of Museum Basics has therefore been produced for the many museums worldwide that operate with limited resources and few professional staff. The comprehensive training course provided within the book is also suitable for museum studies students who wish to gain a full understanding of work within a museum. Drawing from a wide range of practical experience, the authors provide a basic guide to all aspects of museum work, from audience development and education, through collections management and conservation, to museum organisation and forward planning. Organised on a modular basis with over 110 Units, Museum Basics can be used as a reference work to assist day-to-day museum management and as the key textbook in pre-service and in-service training programmes. It is designed to be supplemented by case studies, project work and group discussion. This third edition has been fully updated and extended to take account of the many changes that have occurred in the world of museums in the last five years. It includes over 100 new diagrams supporting the text, a glossary, sources of information and support as well as a select bibliography. Museum Basics is also now supported by its own companion website providing a wide range of additional resources for the reader.
Author: Sheena MacKellar Goulty
Publisher: Routledge
ISBN: 1134904789
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Heritage gardens create huge management headaches. How does one preserve a garden designed for the enjoyment of the few when the advent of the many grinds it away to nothing? The answer, as presented in Heritage Gardens is a subterfuge: preserve the illusion of the created environment as originally conceived, but adjust it using more durable materials: plants and designs which require less cultivation. Of all the problems facing the heritage industry today, the managment of gardens and landscape environment create some of the greatest difficulties. This book seeks to provide some of the answers.
Author: John Heritage
Publisher: Cambridge University Press
ISBN: 1139455400
Category : Language Arts & Disciplines
Languages : en
Pages : 445
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Book Description
This 2006 volume provides a comprehensive discussion of communication between doctors and patients in primary care consultations. It brings together a team of leading contributors from the fields of linguistics, sociology and medicine to describe each phase of the primary care consultation, identifying the distinctive tasks, goals and activities that make up each phase of primary care as social interaction. Using conversation analysis techniques, the authors analyze the sequential unfolding of a visit, and describe the dilemmas and conflicts faced by physicians and patients as they work through each of these activities. The result is a view of the medical encounter that takes the perspective of both physicians and patients in a way that is both rigorous and humane. Clear and comprehensive, this book will be essential reading for students and researchers in sociolinguistics, communication studies, sociology, and medicine.
Author: Joel E. Yeager,
Publisher: Bookbaby
ISBN: 9781543950250
Category : Medical
Languages : en
Pages : 0
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Book Description
America's insurance-driven healthcare system is a mess. It's a cause of frustration to both patients who can't afford care and physicians who are overloaded by bureaucracy. After experiencing near-burnout early in his professional career, Dr. Yeager embarked on a vintage model of healthcare which eliminates third-party payors and returns medicine to the historic covenant of trust between patient and physician. Using vignettes from his primary care practice, he outlines a model which is far simpler and cheaper than it might appear. Transforming Healthcare Together provides a historical overview as well as an analysis of our current crisis and outlines a faith-based cooperative partnership between physicians, patients, and pastors.
