Author: H.J. Heinz Company
Publisher:
ISBN:
Category : Canned foods
Languages : en
Pages : 16

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Author: H.J. Heinz Company
Publisher:
ISBN:
Category : Condiments
Languages : en
Pages : 12

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Author: Roberta J. Newman
Publisher: U of Nebraska Press
ISBN: 0803278470
Category : Sports & Recreation
Languages : en
Pages : 339

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2020 SABR Baseball Research Award In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. Here’s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball’s celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments. Here’s the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball’s relationship with advertising is stronger than ever.

Author: Martin Greig
Publisher: Random House
ISBN: 1780573812
Category : Sports & Recreation
Languages : en
Pages : 180

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Since his move to Celtic in the summer of 2005, Shunsuke Nakamura has become a cult hero in both Scotland and the Far East. From the wonderful goal in his Champions League debut against Manchester United in 2006 to the strike against Kilmarnock that secured Celtic's league win in 2006-07, Nakamura has firmly established himself as a Celtic legend. Nakamura's ability to confront and overcome adversity has been the key to his success. From his rejection as a youngster by home-town club Yokohama Marinos to his omission from the 2002 World Cup squad by Philippe Troussier and his struggle to adapt to the defensive nature of Italian football, Nakamura has bounced back stronger every time. The Zen of Naka is a comprehensive, revealing account of Nakamura's career to date. It explores his development from the early stages of his footballing journey to his time with Celtic at present, and looks ahead at what the future may hold for the star.

Author:
Publisher:
ISBN:
Category : Fishing
Languages : en
Pages : 748

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Author: Don Christie
Publisher: Xulon Press
ISBN: 1600341098
Category : Religion
Languages : en
Pages : 250

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Author:
Publisher:
ISBN:
Category : Railroads
Languages : en
Pages : 2710

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 48

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The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.

Author: Keebet von Benda-Beckmann
Publisher: Berghahn Books
ISBN: 0857450026
Category : Social Science
Languages : en
Pages : 184

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Disorder and instability are matters of continuing public concern. Terrorism, as a threat to global order, has been added to preoccupations with political unrest, deviance and crime. Such considerations have prompted the return to the classic anthropological issues of order and disorder. Examining order within the political and legal spheres and in contrasting local settings, the papers in this volume highlight its complex and contested nature. Elaborate displays of order seem necessary to legitimate the institutionalization of violence by military and legal establishments, yet violent behaviour can be incorporated into the social order by the development of boundaries, rituals and established processes of conflict resolution. Order is said to depend upon justice, yet injustice legitimates disruptive protest. Case studies from Siberia, India, Indonesia, Tibet, West Africa, Morocco and the Ottoman Empire show that local responses are often inconsistent in their valorization, acceptance and condemnation of disorder.

Author: United States. Congress. House. Committee on Labor
Publisher:
ISBN:
Category : Labor and laboring classes
Languages : en
Pages : 1332

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