Harley-Davidson and Philosophy PDF Download
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Author: Bernard E. Rollin
Publisher: Open Court
ISBN: 081269807X
Category : Philosophy
Languages : en
Pages : 226
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Book Description
It’s no wonder descriptions of riding often resemble the words of Asian mystics and Jedi knights: The ride causes your senses to open completely. You experience only the present, the now. Readers who prefer revving a Harley to meditating in a Zen garden know that biking is just as contemplative as chanting in the lotus position. Here, philosopher-bikers explore this seeming dichotomy, expounding on intriguing questions such as: Why are the motorcycles the real stars of Easy Rider? What would Marx and Foucault say about Harley riders’ tight leather garb? What’s it like to live a dual life as a philosophy professor who wrenches his own 1965 Electra Glide? Would Jesus hang out in a biker bar or a coffeehouse? And more importantly, would He ride a Harley or a Honda? These witty, provocative essays give readers and riders a new appreciation of what it means to become one with the road.
Author: Bernard E. Rollin
Publisher: Open Court
ISBN: 081269807X
Category : Philosophy
Languages : en
Pages : 226
Get Book Here
Book Description
It’s no wonder descriptions of riding often resemble the words of Asian mystics and Jedi knights: The ride causes your senses to open completely. You experience only the present, the now. Readers who prefer revving a Harley to meditating in a Zen garden know that biking is just as contemplative as chanting in the lotus position. Here, philosopher-bikers explore this seeming dichotomy, expounding on intriguing questions such as: Why are the motorcycles the real stars of Easy Rider? What would Marx and Foucault say about Harley riders’ tight leather garb? What’s it like to live a dual life as a philosophy professor who wrenches his own 1965 Electra Glide? Would Jesus hang out in a biker bar or a coffeehouse? And more importantly, would He ride a Harley or a Honda? These witty, provocative essays give readers and riders a new appreciation of what it means to become one with the road.
Author: Mitch Bergeron
Publisher: Motorbooks International
ISBN: 0760361908
Category : Transportation
Languages : en
Pages : 293
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Book Description
The Harley-Davidson Source Book is the ultimate curated survey of the ultimate motorcycle. It details the most significant designs and models throughout the Motor Company's history.
Author: Clyde Fessler
Publisher: Triple Nickel Press
ISBN: 0983815216
Category : Business & Economics
Languages : en
Pages : 26
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Book Description
Looks at how branding and the employees of Harley-Davidson helped in rebuilding its image.
Author: Dantar P. Oosterwal
Publisher: AMACOM
ISBN: 081441379X
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
In this insider guide, former Harley-Davidson executive Dantar Oosterwal offers an exclusive look at how Harley-Davidson was able to adapt in an ever-changing world to stay on top and stay in existence. From near-extinction in the early eighties, Harley-Davidson rose to worldwide recognition and is still today one of the great, iconic American motorcycle brands. In this insider guide, former Harley-Davidson executive Dantar Oosterwal offers an exclusive look at how Harley-Davidson was able to adapt in an ever-changing world to stay on top and stay in existence In The Lean Machine, you will learn about their secret weapon and go-to formula for outstanding success as well as: the day-to-day transformation at Harley-Davidson their adapted Knowledge-Based Product Development identifies universal change and improvement issues so that any company can incorporate this Rooted in Japanese productivity improvement techniques, the Knowledge-Based Product Development method helped Harley realize an unprecedented fourfold increase in throughput in half the time--powering annual growth of more than ten percent. The Lean Machine is part business journal, part analysis, and part step-by-step toolkit that will help companies in all industries achieve predictably excellent results.
Author: Ken Schmidt
Publisher: Simon and Schuster
ISBN: 1501155636
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.
Author: David Strange
Publisher:
ISBN: 9780977277100
Category : Grandfathers
Languages : en
Pages :
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Book Description
Author: Rich Teerlink
Publisher: Harvard Business Press
ISBN: 9780875849508
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
While the media long celebrated Harley, this candid inside account goes behind the headlines to reveal the highlights and lowlights, victories and setbacks, breakthroughs and dead ends experienced by Teerlink, Ozley and others as the company engaged in a changing effort.
Author: Dev Patnaik
Publisher: FT Press
ISBN: 0137153902
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what’s going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn’t take off right away. People are "Wired to Care," and many of the world’s best organizations are, too. In pursuit of this idea, Patnaik takes readers inside big companies like IBM, Target, and Intel to see widespread empathy in action. But he also goes to farmers' markets and a conference on world religions. He dives deep into the catacombs of the human brain to find the biological sources of empathy. And he spends time on both sides of the political aisle, with James Carville, the Ragin’ Cajun, and John McCain, a national hero, to show how empathy can give you the acuity to cut through a morass of contradictory information. Wired to Care is a compelling tale of the power that people have to see the world through each other’s eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.
Author: Ian Falloon
Publisher: Motorbooks
ISBN: 0760392188
Category : Transportation
Languages : en
Pages : 311
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Book Description
The ultimate illustrated reference for Triumph lovers and fans of British motorcycles, this revised and updated third edition collects all the motorcycles from this iconic brand through 2024. Originally formed as a bicycle company in 1885, Triumph produced its first motorcycle in 1902, which was simply a bicycle fitted with a Belgian Minerva engine. From there, the company, in various iterations, went on to build some of the most iconic motorcycles of all time. Written by respected Triumph expert Ian Falloon, the third edition of The Complete Book of Classic and Modern Triumph Motorcycles: 1937 to Todaycovers all the major and minor models, including: The legendary 1937 Speed Twin Era-defining motorcycles such as the Thunderbird, Tiger, Trophy, and Bonneville Modern machines such as the Speed Triple, Thruxton, Tiger adventure bikes, Speed 400, and Rocket III Non-production models and factory racing and speed-record-setting motorcycles that have become integral parts of Triumph’s stellar reputation Detailed technical specifications are included alongside compelling photography, much of it sourced from Triumph’s archives. Sidebars offer Triumph cultural snapshots like The Wild One film, actor James Dean, land-speed record setters, Steve McQueen’s racers, and competition stories. This is the book no Triumph fan should be without!
Author: Patnaik
Publisher: Pearson Education India
ISBN: 9788131730133
Category :
Languages : en
Pages : 276
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Book Description
Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In essence, they proceed as if they have calculating, survival-bent reptile brains. Profits drive everything. This is an odd disconnect because corporate livelihoods depend on people - not lizards - and people's brains are hardwired to be empathetic. Dev Patnaik (writing with Peter Mortensen) shows why firms that connect empathetically with their customers do better financially. He insists today's cold-hearted, bottom-line business world has room for caring companies, and he points to IBM, Nike and Harley-Davidson as examples. The fact that empathy is also a strong business strategy is icing on the cake. getAbstract suggests this fine book to CEOs, marketing officers and other executives who want to build their business by acting on their respect for their customers. As Patnaik explains on his blog, "Empathy isn't about having a visionary leader. It's about making customer information an easy, everyday and experiential part of working at your company."
