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Author: Bernd Schmitt
Publisher: St. Martin's Press
ISBN: 1137000465
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.
Author: Bernd Schmitt
Publisher: St. Martin's Press
ISBN: 1137000465
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.
Author: Kara Lawler
Publisher: Thomas Nelson
ISBN: 1400211646
Category : Religion
Languages : en
Pages : 224
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Book Description
“Readers who are dealing with depression, parenting struggles, questions of identity and self-image, or who simply find it hard to bring prayer into their chaotic life will find welcome encouragement in Lawler’s rejuvenating words.” – Publishers Weekly Popular writer and blogger Kara Lawler shows women how to embrace the sacred in mundane, ordinary life--and in the process, discover themselves. Life doesn't have to be lived on grand mountaintops for it to be meaningful. We can see God at work right where we are: in our ordinary and mundane routines, in the faces of our family and friends, and--especially--in nature. Kara Lawler speaks to the hearts of those who find themselves lost in the midst of their chaotic schedules and weary attempts to be all that is expected of them. Everywhere Holy addresses our deepest struggles, including: How to feel joy, despite depression and anxiety Dealing with hardships and understanding unconditional love How to view life as an adventure, even when that feels too hard How to feel more connected, more grateful, and more at peace In beautiful prose, Lawler describes the unique sacredness found in God's creation and offers fifteen inspiring insights for cultivating it day-to-day. She encourages you to make this lifestyle change through the observance of small acts. In so doing, you will discover a holy space that honors God and the life you’ve been given--and will discover yourself and your unique place in the holy that is everywhere, whether it’s in the woods behind your house or in the face of a stranger on a bus in a busy city. No matter where you are, there is holy free for the taking.
Author: Random House
Publisher: Random House Books for Young Readers
ISBN: 0525647384
Category : Juvenile Fiction
Languages : en
Pages : 22
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Book Description
"Join Doodle as he visits his friends and neighbors in Friendly Falls to find out was love is."--Provided by publisher.
Author: Steve Curtin
Publisher: AMACOM
ISBN: 0814432824
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Discover the hidden ways to raise your organizations’ customer service experiences from ordinary to extraordinary. If you want to know how strong your company’s customer service is, ask your employees to describe what their work entails. Then pay attention to whether they simply list their duties and tasks or if they speak to the true essence of their job--to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. The latter should be every employee’s highest priority, because when it’s not, your customers are merely the recipients of a transaction, not an experience, and transactions do not make for a lasting impression or inspire loyalty. In Delight Your Customers, customer service expert Steve Curtin makes a compelling case that customer service managers need to shift from monitoring service activities to modeling, recognizing, and reinforcing the behaviors that create happy and returning customers. Things such as: Expressing genuine interest Offering sincere compliments Sharing unique knowledge Conveying authentic enthusiasm Providing pleasant surprises Delivering service heroics when needed Simply based on their own personal experiences, everyone knows that great customer service is rare. So why wouldn’t you want to provide a unique, caring, and beneficial experience for all your customers to rave about with others? With the real-world stories, examples, and strategies shared in Delight Your Customers, you can take the customer service experience you offer from ordinary to extraordinary.
Author: Morris B. Holbrook
Publisher: Taylor & Francis
ISBN: 1040269524
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of the evolution of consumer research. Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrook’s evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers. Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research – including doctoral students or faculty members in the field of marketing – will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler.
Author: Marin A. Marinov
Publisher: Routledge
ISBN: 0429559364
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value delivered by products and services that defines firm’s competitive market positioning. Recent advances in marketing theory have enhanced the interpretation of value in terms of its types, manifestations and determinants. Value in marketing is delivered to customers, stakeholders, shareholders, ecosystems and society. While the literature has been unanimously emphasizing the economic interpretation of value, measured in money terms, marketing has been at the forefront of critical thinking bringing to the fore new meanings and interpretations of value that have unlocked the psychological, emotional, social and ecological value of products and services to customers. It is the marketing thought that has extended the understanding of value-in-use and has indisputably positioned value in context. Marketing has developed the notion of value delivered by intangible assets that can create much greater value than the tangible product and/or service. Marketing has unravelled the multi-layered nature of value to the customer and thus augmented the meanings and interpretations, as well as the analytical and practical potential of this notion. Consequently, we see the need to revisit the concept of value in marketing in order to address its complexity. This book sets to provide an insight in the concept of value in marketing in its contemporary interpretation and level of development. The aim is to offer an overview of debates and developments in our understanding of value in marketing that can raise the awareness of the scholarly and business communities of its pivotal importance for businesses and consumers. Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance. The chapters address various issues including: customer value development, implications, and trajectories; intra-variable and inter-variable perspectives of value; the importance of the value concept in the international marketing context; value developed in networks that is intrinsically associated with knowledge creation in the internationalization, meanings and interpretations of value in diverse contexts that help us develop further the dimensions of the concept. We trust the book will be of interest to researchers, scholars and students in the fields of marketing management and international business, and to people who wish to have a better understand what marketing really brings to consumers.
Author: Kevin Glenn
Publisher:
ISBN:
Category :
Languages : en
Pages : 251
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Book Description
Musical duo and engaged couple, Josh Donovan and Tasha Galloway have returned from a whirlwind promotional tour of their first album together. No sooner than they arrive, their agent brings good news. Josh has been requested to produce an album for Remy Bell, a famous, award winning pop-star - a deal worth a fortune. His excitement is quickly forgotten when it's revealed that Tasha has been offered a recording contract, only without him. It's a chance of a lifetime for Tasha, but a nightmare for Josh. The man she will be working with is his rival, Jody Woods, a music producer known for using women as toys while he turns them into stars.He desperately tries to control his jealous anger that their musical team has been broken up, but Tasha has her own reservations about him working with Remy, a beautiful and talented pop idol. They each accept their contracts, and Tasha is quickly whisked away to LA, while Josh travels to Atlanta, each promising to keep their love and marriage plans alive.It's not long before red flags start going up. While Josh is working hard in the studio, Tasha is frolicking on yachts with Jody for picture shoots, and before long half-dressed pictures of her start showing up in the tabloids. Although she knows and respects his devotion to Tasha, Remy makes it obvious that she is interested in more than making records with him. She's nothing like the diva that he expected, and as they've been growing close as friends, he realizes that they are having an emotional affair of their own. He's not ready to throw away the love he and Tasha had, but their paths are diverging, and everything seems to be falling apart around him. Torn and emotionally drained, he knows eventually he will have to make a decision he never dreamed he would have to make.
Author: Garrison Keillor
Publisher: Penguin Books
ISBN: 9780140131826
Category : Fiction
Languages : en
Pages : 294
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Book Description
“Keillor’s best stuff is clean (in the sense that lines are clean), down to earth, exquisitely good-hearted, highly ludicrous, and as labored as nitrous oxide…. This book will either leave you dumbfounded or happy—almost deservedly happy—to be anywhere” —The New York Times Book Review “His humor is cerebral and complex, a blend of romance and nostalgia; it sparklingly parodies the American (and human) condition…. His stories and satires glow with a sense of time and place.” —The Washington Post
Author: Lars Thomassen
Publisher: Kogan Page Publishers
ISBN: 0749448733
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
In perhaps the most creative and authoritative book on selling brands ever written, international business experts Keith Lincoln, Anthony Aconis and Lars Thomassen, reveal how the world's most successful brands sell themselves to today's increasingly demanding shoppers and retailers. As the world of mass communications evolves into the world of media of the masses the very concept of the brand is transforming - from branding to the shelf to branding from the shelf. Two years in the analysis Retailization is the largest study ever conducted on how corporations and their brands are dealing (or not dealing) with this new era. The study covering over twenty countries worldwide and interviews with some of the leading brand marketers has drawn on countless examples of both creative execution and retail impact. Retailization shows how to establish a business approach that can better meet the needs of today's shopping Kings and Queens by creating and activating revolutionary selling situations. The central thesis of this book is that corporations must undertake nothing less than a radical reinvention of how they reach their customers to sell their products. The shelf where products are sold is the new centre of the business and communications universe. The answer to how to get the most from this change lies in a radically new business philosophy - RETAILIZATION. Retailization presents an innovative and pragmatic step by step process to help businesses rethink, reimagine and restructure their entire business and brand efforts around the retail strategies and executions that can better meet the needs of today's shopping Kings and Queens. Research shows that we have as little as four seconds to get a shopper's attention. The authors explain what you need to do to guarantee that you own that four seconds from understanding your competitive arena and context to understanding the nature of today's shopper. From there they explain how you can optimize the creation of your products, your retail impact and your communications. Finally, they demonstrate how to activate the process through retailizing your entire organization from top to bottom and we how to verify the results.
Author: Johny K. Johansson
Publisher: SAGE Publications
ISBN: 1483322947
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
