Handbook of Service Marketing Research PDF Download

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Handbook of Service Marketing Research

Handbook of Service Marketing Research PDF Author: Roland T. Rust
Publisher: Edward Elgar Publishing
ISBN: 0857938851
Category : Business & Economics
Languages : en
Pages : 629

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Book Description
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy