Handbook of Services Marketing and Management PDF Download

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Handbook of Services Marketing and Management

Handbook of Services Marketing and Management PDF Author: Teresa Swartz
Publisher: SAGE
ISBN: 9780761916123
Category : Business & Economics
Languages : en
Pages : 538

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Book Description
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'