Handbook of Research on Gender and Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Handbook of Research on Gender and Marketing PDF full book. Access full book title Handbook of Research on Gender and Marketing by Susan Dobscha. Download full books in PDF and EPUB format.
Author: Susan Dobscha
Publisher: Edward Elgar Publishing
ISBN: 1788115384
Category : Consumer behavior
Languages : en
Pages : 341
Get Book Here
Book Description
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Author: Susan Dobscha
Publisher: Edward Elgar Publishing
ISBN: 1788115384
Category : Consumer behavior
Languages : en
Pages : 341
Get Book Here
Book Description
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Author: Pousttchi, Key
Publisher: IGI Global
ISBN: 1605660752
Category : Computers
Languages : en
Pages : 582
Get Book Here
Book Description
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Author: Kuruvilla, Moly
Publisher: IGI Global
ISBN: 1799828212
Category : Social Science
Languages : en
Pages : 610
Get Book Here
Book Description
Globally, women are facing social, economic, and cultural barriers impeding their autonomy and agency. Accelerated women empowerment programs often fail to attain their targets as envisaged by the policymakers due to a variety of reasons, with the most prominent being the deep-rooted cultural norms ingrained within society. In the era of globalization, empowerment of women demands new approaches and strategies that encourage the mainstreaming of gender equality as a societal norm. The Handbook of Research on New Dimensions of Gender Mainstreaming and Women Empowerment is a critical scholarly publication that examines global gender issues and new strategies for the promotion of women empowerment and gender mainstreaming in various spheres of women’s lives, including education and ICT, economic participation, health and sexuality, mental health, aging, law and judiciary, leadership, and decision making. It provides a comprehensive coverage of all major gender issues with novel ideas on gender mainstreaming being contributed by men and women authors from multidisciplinary backgrounds. Gender perspective and intersectional approach in the discourses make this handbook a unique contribution to the scholarship of social sciences and humanities. The book provides new theoretical inputs and practical directions to academicians, sociologists, social workers, psychologists, managers, lawyers, policy makers, and government officials in their efforts at gender mainstreaming. With a wide range of conceptual richness, this handbook is an excellent reference guide to students and researchers in programs pertaining to gender/women's studies, cultural studies, economics, sociology, social work, medicine, law, and management.
Author: Deborah M. Figart
Publisher: Edward Elgar Publishing
ISBN: 0857930958
Category : Social Science
Languages : en
Pages : 593
Get Book Here
Book Description
The excellent list of themes and chapters in this volume reflects the maturity reached by feminist economics in its different dimensions. Based on the notion of social provisioning for all as the basic objective of economics, they represent a challenge to conventional economic thought and they show the importance of understanding theory, institutions, empirical work, and policy from a gender perspective. The global perspective provided through themes and authors is a very useful contribution to the literature. Lourdes Bener'a, Cornell University, US Standard economics has a narrow and distorted vision of what the economy is, and how it works. Gender scholars are on the forefront of developing better, more encompassing models of human provisioning for well-being. This volume presents a wonderful sampling of these new theoretical and empirical developments. Paula England, New York University, US This is an impressive collection that delves deeply and broadly into the myriad ways that gender shapes and alters economic lives and illuminates complex facets of the economic and social provisioning process across the globe. The chapters, by an exciting variety of researchers, policy analysts, and practitioners from numerous fields, present a consistent and persuasive vision of economic well-being as critical to the flourishing of all people. Myra H. Strober, Stanford University, US In the aftermath of global economic downturn, it has never been more important to understand how gender relates to economic life and well-being. This interdisciplinary collection of original research details key areas of intersection, provides a comprehensive overview of the current state of research and proposes avenues for further investigation. The Handbook illuminates complex facets of the economic and social provisioning process across the globe. The contributors academics, policy analysts and practitioners from wide-ranging areas of expertise discuss the methodological approaches to, and analytical tools for, conducting research on the gender dimension of economic life. They also provide analyses of major issues facing both developed and developing countries. Topics explored include civil society, discrimination, informal work, working time, central bank policy, health, education, food security, poverty, migration, environmental activism and the financial crisis. Economists, sociologists and political scientists will find this book to be an invaluable research tool, as will academics, researchers and students with an interest in economics particularly feminist economics gender studies and global studies.
Author: Jamil, Sadia
Publisher: IGI Global
ISBN: 1799866882
Category : Language Arts & Disciplines
Languages : en
Pages : 459
Get Book Here
Book Description
Today, a variety of gender-based threats and discrimination continue to characterize journalism. Both male and female journalists are prone to online and offline threats, casual stereotypes in their routine work, and discrimination (especially in terms of job opportunities, promotion, and pay-scale). Working in a safe and non-discriminatory environment is the right of all journalists, regardless of their gender. The Handbook of Research on Discrimination, Gender Disparity, and Safety Risks in Journalism is a critical reference book that highlights equal rights in journalism to ensure the safety of women and men. The book investigates the level and nature of threats, both online and offline, faced by journalists as well as gender discrimination in journalism. Best practices and examples that can promote a safe working environment and gender equality in journalism are also presented. Highlighting important themes such as online harassment, sexism, and gender-based violence, this book is ideal for journalists, reporters, media organizations, professionals, researchers, academicians, and students working or studying in the fields of journalism, media and communications, human rights, and women’s studies.
Author: Carvalho, Luísa Cagica
Publisher: IGI Global
ISBN: 1522563083
Category : Business & Economics
Languages : en
Pages : 635
Get Book Here
Book Description
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Author: Sharlene Nagy Hesse-Biber
Publisher: SAGE
ISBN: 1412980593
Category : Reference
Languages : en
Pages : 793
Get Book Here
Book Description
The second edition of the Handbook of Feminist Research: Theory and Praxis, presents both a theoretical and practical approach to conducting social science research on, for, and about women. The Handbook enables readers to develop an understanding of feminist research by introducing a range of feminist epistemologies, methodologies, and methods that have had a significant impact on feminist research practice and women's studies scholarship. The Handbook continues to provide a set of clearly defined research concepts that are devoid of as much technical language as possible. It continues to engage readers with cutting edge debates in the field as well as the practical applications and issues for those whose research affects social policy and social change. It also expands on the wealth of interdisciplinary understanding of feminist research praxis that is grounded in a tight link between epistemology, methodology and method. The second edition of this Handbook will provide researchers with the tools for excavating subjugated knowledge on women's lives and the lives of other marginalized groups with the goals of empowerment and social change.
Author: Susan R. Madsen
Publisher: Edward Elgar Publishing
ISBN: 1035306891
Category : Business & Economics
Languages : en
Pages : 525
Get Book Here
Book Description
Although some progress has been made in recent decades in getting women into top positions in government, business and education, there are persisting challenges with efforts to improve opportunities for women in leadership. This essential second edition of the Handbook of Research on Gender and Leadership comprises the latest research from the world’s foremost scholars on women and leadership, exposing problems and offering both theoretical and practical solutions on strengthening the impact of women worldwide.
Author: Russell W. Belk
Publisher: Edward Elgar Publishing
ISBN: 1035302721
Category : Business & Economics
Languages : en
Pages : 555
Get Book Here
Book Description
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published in 2006, and this updated Handbook acknowledges and critiques these fascinating scholarly advancements. This title contains one or more Open Access chapters.
Author: Brodowsky, Glen H.
Publisher: Edward Elgar Publishing
ISBN: 1800880057
Category : Business & Economics
Languages : en
Pages : 247
Get Book Here
Book Description
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.
