Handbook of Research on Distribution Channels PDF Download

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Handbook of Research on Distribution Channels

Handbook of Research on Distribution Channels PDF Author: Charles A. Ingene
Publisher: Edward Elgar Publishing
ISBN: 0857938606
Category : Business & Economics
Languages : en
Pages : 599

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Book Description
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.