Handbook Of Public Relations In India PDF Download
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Author: D. S. Mehta
Publisher: Allied Publishers
ISBN: 9788170233343
Category :
Languages : en
Pages : 136
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Book Description
Author: D. S. Mehta
Publisher: Allied Publishers
ISBN: 9788170233343
Category :
Languages : en
Pages : 136
Get Book Here
Book Description
Author: Dalpat Singh Mehta
Publisher:
ISBN:
Category : Public relations
Languages : en
Pages : 332
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Book Description
Author: R.K. Ravindran
Publisher: Anmol Publications PVT. LTD.
ISBN: 9788126104451
Category :
Languages : en
Pages : 314
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Book Description
In This Book We Discuss The Special Importance Of Ensuring Ethical Standards In The Practice Of Public Relations Because Of Its Being A Vital Function Involving Public Opinion.Today, It Is A Sophisticated And Vital Management Function With Its Own Code Of Ethics. The Role Of Public Relations In Society, Its Potential For Good Use As Well As For Abuse Is To Be Examined In The Code Of Ethics And How It Was Adapted In India.Content Of The Relationships Between The Code Of Ethics And The Development Of Professionalism In Public Relations. Public Relations Has Today Helped Evolving As An Effective Tool For Motivation And Management.
Author: Jolly Mohan Kaul
Publisher:
ISBN:
Category : Public relations
Languages : en
Pages : 254
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Book Description
Author: C. V. Narasimha Reddi
Publisher:
ISBN:
Category : Public relations
Languages : en
Pages : 69
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Book Description
Author: Caywood
Publisher: Tata McGraw-Hill Education
ISBN: 9780070593916
Category :
Languages : en
Pages : 0
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Book Description
As the media grow more ruthless, the role of public relations becomes increasingly complex and critical. Savvy business people know that how a company conveys and maintains its image has never been more important or more challenging. The Handbook of Strategic Public Relations & Integrated Communication is the definitive resource for communications professionals. Featuring the expertise of the world s foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications.
Author: G. C. Banik
Publisher:
ISBN: 9788179921531
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The book deals with the various phases of Public Relations and Media Relations Practice in India. It attempts to provide information and insights into a chronological study of Public Relations, its rise, growth, influence, development and its practical applications and experiences as a growing profession in India. This book present the history of Indian Press and deals with the various phases in India s struggle for freedom of press and media relations. It attempts to provide information and insights into a chronological study of journalism, its rise and growth in India. It also presents a vivid account of the various tools and medias used in PR with practical knowledge and examples of industry experiences. This volume will be very useful to the students, researchers and teachers and finally to professional PR practitioners.
Author: Deepak Gupta
Publisher: Mittal Publications
ISBN: 9788170999874
Category : Advertising
Languages : en
Pages : 696
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Book Description
Author: Alison Theaker
Publisher: Routledge
ISBN: 1134369220
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author: Robert L. Heath
Publisher: SAGE
ISBN: 9781412909549
Category : Business & Economics
Languages : en
Pages : 820
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Book Description
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
