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Author: Alan Albarran
Publisher: Routledge
ISBN: 1135611688
Category : Business & Economics
Languages : en
Pages : 746
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Book Description
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Author: Alan Albarran
Publisher: Routledge
ISBN: 1135611688
Category : Business & Economics
Languages : en
Pages : 746
Get Book Here
Book Description
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Author: Mike Friedrichsen
Publisher: Springer Science & Business Media
ISBN: 3642288979
Category : Business & Economics
Languages : en
Pages : 858
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Book Description
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Author: Alan Albarran
Publisher: Routledge
ISBN: 1351747525
Category : Business & Economics
Languages : en
Pages : 654
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Book Description
Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
Author: Alan B. Albarran
Publisher: Psychology Press
ISBN: 0805850031
Category : Business & Economics
Languages : en
Pages : 747
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Book Description
This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.
Author: Robert G Picard
Publisher: Edward Elgar Publishing
ISBN: 0857938894
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances
Author: Robin Mansell
Publisher: John Wiley & Sons
ISBN: 1444395424
Category : Social Science
Languages : en
Pages : 600
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Book Description
The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences. Provides the most up to date and comprehensive collection of essays from top scholars in the field Includes contributions from western and eastern Europe, North and Central America, Africa and Asia Offers new conceptual frameworks and new methodologies for mapping the contours of emergent global media and communication policy Draws on theory and empirical research to offer multiple perspectives on the local, national, regional and global forums in which policy debate occurs
Author:
Publisher: Elsevier
ISBN: 0444637656
Category : Business & Economics
Languages : en
Pages : 634
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Book Description
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author: Johannes M. Bauer
Publisher: Edward Elgar Publishing
ISBN: 0857939858
Category : Business & Economics
Languages : en
Pages : 603
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Book Description
The Internet is connecting an increasing number of individuals, organizations, and devices into global networks of information flows. It is accelerating the dynamics of innovation in the digital economy, affecting the nature and intensity of competition, and enabling private companies, governments, and the non-profit sector to develop new business models. In this new ecosystem many of the theoretical assumptions and historical observations upon which economics rests are altered and need critical reassessment.
Author: Jon Sundbo
Publisher: Edward Elgar Publishing
ISBN: 1781004226
Category : Business & Economics
Languages : en
Pages : 491
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Book Description
This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp
Author: Hollis Burnley Chenery
Publisher: Elsevier
ISBN: 0444531009
Category : Business & Economics
Languages : en
Pages : 1055
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Book Description
This handbook organizes chapters by sets of policies that are important components of discussions about how to facilitate development. In each chapter, authors identify and discuss the relevant theoretical and empirical literature that describes the fundamental problems that the policies seek to remedy or ameliorate, as well as the literature that evaluates the effects of the policies. It presents an accurate, self-contained survey of the current state of the field. It summarizes the most recent discussions, and elucidates new developments. Although original material is also included, the main aim is the provision of comprehensive and accessible surveys
