Handbook of Marketing Research Methodologies for Hospitality and Tourism PDF Download

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Handbook of Marketing Research Methodologies for Hospitality and Tourism PDF Author: Ronald A. Nykiel
Publisher: Psychology Press
ISBN: 0789034263
Category : Hospitality industry
Languages : en
Pages : 383

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Book Description
The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.