Author: Charles J. Fombrun
Publisher: FT Press
ISBN: 9780130937377
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency. Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive. Why reputations matter: the proof, in cold, hard cash. Quantifying the "unquantifiable": the value of your corporate image. The reputation audit: discovering where you stand. Six key measures of your corporate reputation. Using the "Reputation Value Cycle" to your advantage. Creating a "virtuous circle" in which reputation enhances business corporate value. Making it real: the elements of trustworthiness. Building and communicating authenticity, consistency, and transparency. Standing apart from the crowd. Improving your visibility and your distinctiveness. How FedEx did it: lessons for your organization. Reputational best practices from a company built on trust. Create quantifiable business value by building your company's reputation. The definitive business reputation guide for every corporate officer, strategist, corporate communicator, and marketing professional How to audit your reputation-and benchmark your competitor An integrated approach that cuts across communications, strategy, marketing, and organization Techniques for strengthening your reputation with investors, customers, partners, regulators, citizens, and employees Includes detailed tools from the Reputation Institute's own StellarRep(r) model, the world's #1 reputation management toolkit Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve. Drawing on unsurpassed experience and the field's best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike. You'll first review the powerful business case for actively managing your reputation. Next, you'll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR! Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune. "A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!" --Frederick W. Smith, Chairman, President & CEO, FedEx Corp.

Author: Jason R. Rich
Publisher: Entrepreneur Press
ISBN: 9781599183428
Category : Business & Economics
Languages : en
Pages : 286

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Book Description
Blog Your Way to the Big Time Attract millions and make big money using success secrets from cyber superstars and blogging pros, including entertainment blogger Perez Hilton and Blogger.com's Taj Campbell. Learn how to build a noteworthy online identity, captivate the masses, and break into mainstream media-leveraging your creativity, not your bank account. Plus, discover how to immediately cash in on your online platform and new-found popularity! Create a custom, sticky blog site using free blogging services Transform your opinions, expertise, commentary, audio/video creations, and the like into your next paycheck Dare your audience to take notice with 101 proven blogging topics and subject matters Gain the competitive advantage using expert advice from the world's best known bloggers and blog experts Use original, innovative techniques and powerful tools to make your blog stand out Learn how to avoid the 10 most common blogger mistakes And more On the net, no topic is off limits. Share your opinions, thoughts, commentary, audio/video creations, and expertise to build your online presence and launch yourself into stardom!

Author: Curtis L. Meinert
Publisher: John Wiley & Sons
ISBN: 1118422791
Category : Reference
Languages : en
Pages : 469

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Book Description
A systematic approach to all aspects of designing and conducting clinical trials The success or failure of clinical trials hinges on hundreds of details that need to be developed, often under less than ideal conditions. Written by one of the world's leading trialists, Clinical Trials Handbook: Design and Conduct provides clinicians with a complete guide to designing, conducting, and evaluating clinical trials—teaching them how to simplify the process and avoid costly mistakes. The author draws on his extensive clinical trials experience to outline all steps employed in setting up and running clinical trials, from budgeting and fundraising to publishing the results. Along the way, practical advice is offered while also addressing a mix of logistical, ethical, psychological, behavioral, and administrative issues inherent to clinical trials. Topics of coverage include: Protocols for drug masking, controls, and treatment randomization Consent, enrollment, eligibility, and follow-up procedures Different types of sample size design and data collection and processing Working with study centers, research staff, and various committees Monitoring treatment effects and performance, and ensuring quality control Data analysis and access policies for study data and documents Clinical Trials Handbook is invaluable for practicing clinicians and trialists who would like to learn more about or improve their understanding of the design and execution of clinical trials. The book is also an excellent supplement for courses on clinical trials at the graduate level.

Author: Suzanne Conklin Akbari
Publisher: Oxford Handbooks
ISBN: 0199582653
Category : Literary Criticism
Languages : en
Pages : 689

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Book Description
This handbook addresses Chaucer's poetry in the context of several disciplines, including late medieval philosophy and science, Mediterranean culture, comparative European literature, vernacular theology and popular devotion.

Author: Luke A. Barnes
Publisher: Cambridge University Press
ISBN: 1108775888
Category : Science
Languages : en
Pages : 289

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Book Description
Free yourself from cosmological tyranny! Everything started in a Big Bang? Invisible dark matter? Black holes? Why accept such a weird cosmos? For all those who wonder about this bizarre universe, and those who want to overthrow the Big Bang, this handbook gives you 'just the facts': the observations that have shaped these ideas and theories. While the Big Bang holds the attention of scientists, it isn't perfect. The authors pull back the curtains, and show how cosmology really works. With this, you will know your enemy, cosmic revolutionary - arm yourself for the scientific arena where ideas must fight for survival! This uniquely-framed tour of modern cosmology gives a deeper understanding of the inner workings of this fascinating field. The portrait painted is realistic and raw, not idealized and airbrushed - it is science in all its messy detail, which doesn't pretend to have all the answers.

Author: Barry Turner
Publisher: Macmillan
ISBN: 9780312379544
Category : Performing Arts
Languages : en
Pages : 356

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Book Description
Encompassing thousands of entries that cover every aspect of the screenwriter's trade, a valuable resource features articles, essays, advice, and insider's tips from leading scriptwriters on topics including British and U.S. film and TV companies, agents, contracts, copyrights, markets, and more. Original. 20,000 first printing.

Author:
Publisher:
ISBN:
Category : Motion pictures
Languages : en
Pages : 142

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Book Description

Author: Sampson Low
Publisher:
ISBN:
Category : English imprints
Languages : en
Pages : 732

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Book Description
Volumes for 1898-1968 include a directory of publishers.

Author: Wayne Prophet
Publisher: Xlibris Corporation
ISBN: 1456822101
Category : Education
Languages : en
Pages : 82

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Book Description
The quintessential guide on how to become a roadie. Written for those who are serious about becoming a roadie or for those who are just curious to see how the live entertainment industry REALLY works ... on all levels. Learn about the different types of roadie jobs and how to find training for these jobs. Tips on how to find work and how not to look like a rookie on your first day. A must have for anyone who has ever toured or for those who have a roadie in their life. Also makes a great novelty gift for your favorite rock fan.

Author: Melville Cox Spaulding
Publisher:
ISBN:
Category : New Jersey
Languages : en
Pages : 252

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Book Description