Hacker, Maker, Teacher, Thief: Advertising's Next Generation PDF Download
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Author: Creative Social
Publisher: Lulu.com
ISBN: 0956608337
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.
Author: Creative Social
Publisher: Lulu.com
ISBN: 0956608337
Category : Business & Economics
Languages : en
Pages : 296
Get Book Here
Book Description
- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.
Author: Izabela Derda
Publisher: Taylor & Francis
ISBN: 1000970450
Category : Business & Economics
Languages : en
Pages : 92
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Book Description
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing its own creative processes and collaborative models as it attempts to stay relevant. Through extensive case studies and interviews with industry professionals and thought leaders, this book examines the sector’s struggle to adapt to new business models and to monetize creativity in today’s media landscape, from re-engaging audiences through media more typical of arts and entertainment to managing intricate cross-sectoral creative collaborations. From redesigning workplaces to satisfy the expectations of the youngest generations of creatives to reconsidering the paradigm of conventional creative teams, the advertising sector has swiftly adjusted to the seismic changes in today’s media landscape. The book will be of interest to scholars and students of creative media, advertising, and media studies, as well as those interested in understanding the changing complexities and latest innovations of the creative industries. Advertising professionals, artists, and policymakers will find relevant insights and possible solutions for the major challenges facing the advertising industry today. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a CC-BY license.
Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
ISBN: 1036405494
Category : Literary Criticism
Languages : en
Pages : 630
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Book Description
The chapters in this book consist of selected papers which investigate the theme of ‘Myths Today’, paying homage to the notion of myth as defined by Roland Barthes in the late 1950’s which provided a theoretical framework under which daily habits, as well as consumer practices, can be examined as socially constructed signs, idealized through verbal narratives. While ‘myth is a type of speech’, it is also a type of image; typeface, cinema, photography, sports, online networks, politics, TV shows, sound, and fashion can all serve as groundwork for mythical discourses. Under this framework, the book explores myths today, in the context of global networks, globalisation, visuals and mass communication. The interdisciplinary nature of the book provides a platform for discussion and research, broadens the scope of semiotic and visual communication thinking, and challenges the boundaries of various disciplines.
Author: Rohit Talwar
Publisher: Fast Future Publishing Ltd
ISBN: 0993295819
Category :
Languages : en
Pages : 591
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Book Description
The Future of Business explores how the commercial world is being transformed by the complex interplay between social, economic and political shifts, disruptive ideas, bold strategies and breakthroughs in science and technology. Over 60 contributors from 21 countries explore how the business landscape will be reshaped by factors as diverse as the modification of the human brain and body, 3D printing, alternative energy sources, the reinvention of government, new business models, artificial intelligence, blockchain technology, and the potential emergence of the Star Trek economy.
Author: Laura Jordan Bambach
Publisher: Unbound Publishing
ISBN: 1783525541
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
'Every business leader should read it immediately' Emma Gannon, author of The Multi-Hyphen Method 'A book that made my brain fizz' Bruce Daisley, VP EMEA, Twitter We are about to enter an Age of Creativity that requires a new set of skills. This book introduces you to four creative superpowers that will help solve your biggest business problems and open up fresh opportunities, namely the powers of: Hacking – learn how becoming a hacker will help you tackle problems in different ways. Making – learn how getting your hands dirty and making things stimulates new parts of the brain as well as creating happy accidents. Teaching – learn how teaching yourself and others consolidates experience in a fast-paced world. Thieving – learn how looking to what already exists helps you solve your problems.
Author: Maarten Schäfer
Publisher: Maarten Schäfer
ISBN:
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
We travel the world... meet people with a vision and brands with a purpose. Here are their stories...
Author: Miriam J. Metzger
Publisher: MIT Press
ISBN: 0262562324
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
The difficulties in determining the quality of information on the Internet--in particular, the implications of wide access and questionable credibility for youth and learning. Today we have access to an almost inconceivably vast amount of information, from sources that are increasingly portable, accessible, and interactive. The Internet and the explosion of digital media content have made more information available from more sources to more people than at any other time in human history. This brings an infinite number of opportunities for learning, social connection, and entertainment. But at the same time, the origin of information, its quality, and its veracity are often difficult to assess. This volume addresses the issue of credibility--the objective and subjective components that make information believable--in the contemporary media environment. The contributors look particularly at youth audiences and experiences, considering the implications of wide access and the questionable credibility of information for youth and learning. They discuss such topics as the credibility of health information online, how to teach credibility assessment, and public policy solutions. Much research has been done on credibility and new media, but little of it focuses on users younger than college students. Digital Media, Youth, and Credibility fills this gap in the literature. Contributors Matthew S. Eastin, Gunther Eysenbach, Brian Hilligoss, Frances Jacobson Harris, R. David Lankes, Soo Young Rieh, S. Shyam Sundar, Fred W. Weingarten
Author: James Paul Gee
Publisher: Macmillan
ISBN: 1466886420
Category : Education
Languages : en
Pages : 233
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Book Description
Cognitive Development in a Digital Age James Paul Gee begins his classic book with "I want to talk about video games–yes, even violent video games–and say some positive things about them." With this simple but explosive statement, one of America's most well-respected educators looks seriously at the good that can come from playing video games. This revised edition expands beyond mere gaming, introducing readers to fresh perspectives based on games like World of Warcraft and Half-Life 2. It delves deeper into cognitive development, discussing how video games can shape our understanding of the world. An undisputed must-read for those interested in the intersection of education, technology, and pop culture, What Video Games Have to Teach Us About Learning and Literacy challenges traditional norms, examines the educational potential of video games, and opens up a discussion on the far-reaching impacts of this ubiquitous aspect of modern life.
Author: McKenzie Wark
Publisher: Harvard University Press
ISBN: 0674044843
Category : Computers
Languages : en
Pages : 209
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Book Description
A double is haunting the world--the double of abstraction, the virtual reality of information, programming or poetry, math or music, curves or colorings upon which the fortunes of states and armies, companies and communities now depend. The bold aim of this book is to make manifest the origins, purpose, and interests of the emerging class responsible for making this new world--for producing the new concepts, new perceptions, and new sensations out of the stuff of raw data. "A Hacker Manifesto" deftly defines the fraught territory between the ever more strident demands by drug and media companies for protection of their patents and copyrights and the pervasive popular culture of file sharing and pirating. This vexed ground, the realm of so-called "intellectual property," gives rise to a whole new kind of class conflict, one that pits the creators of information--the hacker class of researchers and authors, artists and biologists, chemists and musicians, philosophers and programmers--against a possessing class who would monopolize what the hacker produces. Drawing in equal measure on Guy Debord and Gilles Deleuze, "A Hacker Manifesto" offers a systematic restatement of Marxist thought for the age of cyberspace and globalization. In the widespread revolt against commodified information, McKenzie Wark sees a utopian promise, beyond the property form, and a new progressive class, the hacker class, who voice a shared interest in a new information commons.
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
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Book Description
