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Author: Margaret Timmers
Publisher: Victoria & Albert Museum
ISBN:
Category : Art
Languages : en
Pages : 148
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Book Description
As snapshots through time, Olympic posters provide a fascinating record of the world. This collection of images offers an intensely visual representation of the modern Games, and shows the evolution of the Olympic Games poster as well.
Author: Margaret Timmers
Publisher: Victoria & Albert Museum
ISBN:
Category : Art
Languages : en
Pages : 148
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Book Description
As snapshots through time, Olympic posters provide a fascinating record of the world. This collection of images offers an intensely visual representation of the modern Games, and shows the evolution of the Olympic Games poster as well.
Author: Monroe Price
Publisher: University of Michigan Press
ISBN: 0472024507
Category : History
Languages : en
Pages : 426
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Book Description
"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.
Author: Larry R. Gerlach
Publisher:
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 344
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Book Description
Prior to the 2002 Winter Olympic Games held in Salt Lake City, Utah, ten highly regarded Olympic historians presented a series of lectures on the politics, history, and controversies surrounding the winter games. Those lectures are collected in The Winter Olympics, offering readers fascinating insights into issues of gender, amateurism, commercialism, ceremony, and more over the one hundred years of Winter Olympics history. It also includes a survey of the Salt Lake Winter Games. The only volume available that explores the winter games as a whole, The Winter Olympics is invaluable reading for understanding the movements' roots as well as the contemporary issues surrounding the Games.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Roel Puijk
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 300
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Book Description
Thanks to global television, millions of viewers now watch the Olympics across the world. For the first time, the Winter Olympics were available on television in 120 countries across every continent. The XVIIth Winter Olympic Games in Lillehammer were a huge media success winning increased ratings in many countries. In the US, the CBS viewing figures beat every previous Olympic prime-time rating - for either the Summer or Winter Games.
Author: Roland Naul
Publisher: Routledge
ISBN: 1136476113
Category : Education
Languages : en
Pages : 361
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Book Description
A fundamental component of the Olympic ideal is the concept of Olympic education. This is the notion that sport can help children and young people develop essential life skills. Olympic Education: An international review is the first book to offer a comprehensive survey of the diffusion and implementation of Olympic education programmes around the world. The book includes 28 chapters with 21 national case studies of countries on every major continent, including Australia, Brasil, Canada, China, France, Germany, Japan, Russia, Spain, the UK, the US and Zambia. Each chapter examines the cultural, pedagogical, political and societal challenges of teaching Olympic education, as well as the national, individual and institutional programmes that have emerged. It explores key practical and conceptual issues, such as the incorporation of Olympic values in PE curricula, sport coaching and coach education programmes, while also taking into account the collaborative efforts of the governmental bodies, sport federations and Olympic institutions responsible for policy and implementation. This is important reading for all students, researchers and professionals with an interest in the Olympics, sport education, sports coaching, sport policy or physical education.
Author: Craig Esherick
Publisher: Fit Publishing
ISBN: 9781940067056
Category : International relations
Languages : en
Pages : 232
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Book Description
"In an era of such divisiveness, it behooves all of us to consider means by which we can bring people together."-Mr. Richard Armitage, Former Deputy Secretary of State for the United States of America The growing influence of sport has created a unique opportunity to build international relationships for a number of purposes, including cultural, economic, shared humanitarian, and increasingly, political diplomacy. Case Studies in Sport Diplomacy explores the influence and effectiveness of sport diplomacy in improving long-term relations between nations by opening a dialogue with international leaders, raising awareness of host countries and to bridging cultural differences, and in building international relationships through ambassadors that could increase trade and legislative agreements, and even bring peace to nations in conflict. Authored by talented scholars from all over the world, many of whom served as sport diplomats, their unique perspective in each case sheds light on the ways in which sport diplomacy can succeed or falter in achieving strategic objectives between influential - and in some cases historically adversarial - countries. A thoroughly intriguing look at sport diplomacy's past and ongoing efforts to improve relations with countries such as Brazil, Russia, Iran and China, Case Studies in Sport Diplomacy brings to the forefront an area in which sport has been able to open up and increase opportunities to build relationships between people, communities, governments and countries.
Author: Arne Martin Klausen
Publisher: Berghahn Books
ISBN: 9781571812032
Category : Social Science
Languages : en
Pages : 244
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Book Description
Discusses how the winter games related to Norwegian culture and ethos.
Author: Aaron C.T. Smith
Publisher: Springer
ISBN: 3319488546
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Author: Paul Dimeo
Publisher: Routledge
ISBN: 1134246862
Category : Sports & Recreation
Languages : en
Pages : 166
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Book Description
This book offers a new history of drug use in sport. It argues that the idea of taking drugs to enhance performance has not always been the crisis or ‘evil’ we now think it is. Instead, the late nineteenth century was a time of some experimentation and innovation largely unhindered by talk of cheating or health risks. By the interwar period, experiments had been modernised in the new laboratories of exercise physiologists. Still there was very little sense that this was contrary to the ethics or spirit of sport. Sports, drugs and science were closely linked for over half a century. The Second World War provided the impetus for both increased use of drugs and the emergence of an anti-doping response. By the end of the 1950s a new framework of ethics was being imposed on the drugs question that constructed doping in highly emotive terms as an ‘evil’. Alongside this emerged the science and procedural bureaucracy of testing. The years up to 1976 laid the foundations for four decades of anti-doping. This book offers a detailed and critical understanding of who was involved, what they were trying to achieve, why they set about this task and the context in which they worked. By doing so, it reconsiders the classic dichotomy of ‘good anti-doping’ up against ‘evil doping’. Winner of the 2007 Lord Aberdare Literary Prize for the best book in British sports history.
