Marketing Michelin PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing Michelin PDF full book. Access full book title Marketing Michelin by Stephen L. Harp. Download full books in PDF and EPUB format.
Author: Stephen L. Harp
Publisher: JHU Press
ISBN: 9780801866517
Category : Business & Economics
Languages : en
Pages : 390
Get Book Here
Book Description
Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
Author: Stephen L. Harp
Publisher: JHU Press
ISBN: 9780801866517
Category : Business & Economics
Languages : en
Pages : 390
Get Book Here
Book Description
Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
Author:
Publisher:
ISBN:
Category : Aeronautics
Languages : en
Pages : 1148
Get Book Here
Book Description
Author: Princeton University. Library
Publisher:
ISBN:
Category : Classified catalogs
Languages : en
Pages : 490
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Aeronautics
Languages : en
Pages : 642
Get Book Here
Book Description
Author: Princeton University. Library
Publisher:
ISBN:
Category : Library catalogs
Languages : en
Pages : 754
Get Book Here
Book Description
Author: Christopher S. Thompson
Publisher: Univ of California Press
ISBN: 0520247604
Category : History
Languages : en
Pages : 414
Get Book Here
Book Description
"Shows that sport has been for us moderns the ultimate tabula rasa into which we pour our hopes, fears, prejudices and self-interest."—Robert A. Nye, author of Crime, Madness, & Politics in Modern France and Masculinity and Male Codes of Honor in Modern France "A true gem of a book. A terrific scholar and an engaging writer."—Dean MacCannell, author of The Tourist and Empty Meeting Grounds "A major new interpretation of France's most famous sporting event. For the first time the Tour de France has been fully and carefully placed within the wider context of French history."—Richard Holt, author of Sport and Society in Modern France and Sport and the British "Chris Thompson has written an engaging, nicely-paced account of France's world-famous cycle race: his writing is lively and full of detail and excitement. But he has done much more than simply narrate the story of the Tour. His book sets the race—its history, its participants and its meaning—firmly in its shifting national and cultural contexts. The sections dealing with professional cycling as a form of labor and with the Tour's place in France's troubled twentieth century are absolutely first-rate: insightful and original. This is the best history of the Tour that we have and are likely to have for many years, a work of scholarship that deserves to find a broad general readership."—Tony Judt, author of Postwar: A History of Europe Since 1945
Author: Mark Monmonier
Publisher: University of Chicago Press
ISBN: 022615212X
Category : Science
Languages : en
Pages : 1941
Get Book Here
Book Description
For more than thirty years, the History of Cartography Project has charted the course for scholarship on cartography, bringing together research from a variety of disciplines on the creation, dissemination, and use of maps. Volume 6, Cartography in the Twentieth Century, continues this tradition with a groundbreaking survey of the century just ended and a new full-color, encyclopedic format. The twentieth century is a pivotal period in map history. The transition from paper to digital formats led to previously unimaginable dynamic and interactive maps. Geographic information systems radically altered cartographic institutions and reduced the skill required to create maps. Satellite positioning and mobile communications revolutionized wayfinding. Mapping evolved as an important tool for coping with complexity, organizing knowledge, and influencing public opinion in all parts of the globe and at all levels of society. Volume 6 covers these changes comprehensively, while thoroughly demonstrating the far-reaching effects of maps on science, technology, and society—and vice versa. The lavishly produced volume includes more than five hundred articles accompanied by more than a thousand images. Hundreds of expert contributors provide both original research, often based on their own participation in the developments they describe, and interpretations of larger trends in cartography. Designed for use by both scholars and the general public, this definitive volume is a reference work of first resort for all who study and love maps.
Author: Michelin
Publisher: Michelin Travel & Lifestyle
ISBN: 2067182293
Category : Travel
Languages : en
Pages : 608
Get Book Here
Book Description
This eBook version of the Green Guide France features Michelin’s trusted tips and advice, which make sure you see the best of France. From Normandy beaches to the grand châteaux of the Loire and beyond to Corsica's snow-dusted peaks, the Michelin Green Guide France uncovers gastronomic treats and hidden castles, while exploring rugged coastline, picturesque towns and the City of Love itself, Paris. Divided into 12 geographical regions, the guide offers star-rated attractions, regional introductions, detailed maps and suggested places to eat and stay for a variety of budgets, allowing the traveler to plan a trip carefully, or to be spontaneous.
Author: Christopher S. Thompson
Publisher: Univ of California Press
ISBN: 0520351134
Category : Sports & Recreation
Languages : en
Pages : 431
Get Book Here
Book Description
In this highly original history of the world's most famous bicycle race, Christopher S. Thompson, mining previously neglected sources and writing with infectious enthusiasm for his subject, tells the compelling story of the Tour de France from its creation in 1903 to the present. Weaving the words of racers, politicians, Tour organizers, and a host of other commentators together with a wide-ranging analysis of the culture surrounding the event—including posters, songs, novels, films, and media coverage—Thompson links the history of the Tour to key moments and themes in French history. Examining the enduring popularity of Tour racers, Thompson explores how their public images have changed over the past century. A new preface explores the long-standing problem of doping in light of recent scandals.
Author: C. M. van Stockum
Publisher:
ISBN:
Category : Classification
Languages : en
Pages : 316
Get Book Here
Book Description
