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Author:
Publisher:
ISBN:
Category :
Languages : fr
Pages : 144
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : fr
Pages : 144
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Book Description
Author: Nathalie Phan Place
Publisher:
ISBN: 9782952581110
Category :
Languages : fr
Pages : 156
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Book Description
Author: Manfred Krafft
Publisher: Springer Science & Business Media
ISBN: 3540396322
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Author: Adam Baines
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
Author: Adam Baines
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 644
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Book Description
The third edition (others in 1992 and 1995) updates the information for potential investors in foreign enterprises. Includes a directory of hundreds of suppliers of direct-marketing services with contract details and sector specialisms, an economic snapshot of each country, an overview of the current penetration, an outline of the legislative framework, and details of relevant associations and available postal services in each country. Leavened with a healthy dose of advertising. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Great Britain. Royal Mail International
Publisher:
ISBN: 9780946165483
Category : International trade
Languages : en
Pages : 266
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Book Description
Author: John Dillon
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
Modern, comprehensive & completely authoritative, this handbook is an indispensable work on international direct marketing. No company can today ignore direct marketing. To maintain or enlarge a position in the market place, every company must look to this important vehicle for sales & promotion. Whether using the mail within one country or reaching out across borders in a planned international campaign, the thrustful & aggressive marketing manager will need this handbook.
Author: Adam Baines
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Author: Lois K. Geller
Publisher: Oxford University Press, USA
ISBN: 0195158695
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.
Author: Ivan Hodac
Publisher:
ISBN: 9780749434298
Category : Advertising, Direct-mail
Languages : en
Pages : 0
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Book Description
This handbook is concerned with direct marketing as a medium for international and cross-border commerce, and provides a tool for direct marketing specialists. At its core is a directory of e-marketing service providers around the world and a series of country profiles describing the current local DM environments in 50 countries. This directory is prefaced by a series of articles which highlight the trends and prospects for international direct marketeers in the coming year.
