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Author: Pippa Collett
Publisher: John Wiley & Sons
ISBN: 0470979844
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
Author: Pippa Collett
Publisher: John Wiley & Sons
ISBN: 0470979844
Category : Business & Economics
Languages : en
Pages : 264
Get Book Here
Book Description
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
Author: Hamilton B.
Publisher: Simon and Schuster
ISBN: 1592857663
Category : Self-Help
Languages : en
Pages : 179
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Book Description
Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Sponsorship is a rich and enduring part of tradition of Alcoholics Anonymous. Twelve Step Sponsorship delivers both the theory and practice--how to do it and why--in a clear, step-by-step presentation. Written by the author of Getting Started in AA, a widely acclaimed guide for the newcomer to the program of AA, Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Twelve Step Sponsorship includes informative sections that deal with: finding a sponsor and being a sponsor. Twelve Step Sponsorship offers a welcome reinforcement to the tradition of "passing it on" from one generation of sponsors to the next.
Author: Ron Lewinski
Publisher: LiturgyTrainingPublications
ISBN: 9781568540078
Category : Religion
Languages : en
Pages : 68
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Book Description
The Basics of Ministry series explores parish ministries that are vital to an active and meaningful eucharistic celebration. Each book provides useful material for the recruitment and training of new ministers. as well as insights to revitalize those who have been involved in ministry for years. The series includes introductions to specific ministries, brief histories, spirituality and instructions. You also will find a list of other resources, along with prayers and questions for discussion and reflection.
Author: Mark Harrison
Publisher: World Scientific
ISBN: 9811219036
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Author: Joe McQ
Publisher: august house
ISBN: 9780874836530
Category : Self-Help
Languages : en
Pages : 180
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Book Description
As an internationally respected teacher and lecturer on the Twelve Step method introduced by Alcoholics Anonymous, Joe McQ knows that sponsorship is a key construct for the success of the program because it involves moving a person through the Twelve Step process to recovery. In the early days of AA, sponsors would come to the alcoholic's home and talk him through Steps 1 and 2, and when they were thoroughly convinced he was ready, they would start him on the program. Step 12 is the foundation of sponsorships: "Having had a spiritual awakening as the result of these steps, we tried to carry this message to alcoholics, to practice these principles in all our affairs." Carry This Message addresses McQ's concern that sponsors have lost some skills in working with alcoholics. AA sponsors need to refocus on the Big Book, on the Twelve Steps, and on their message, urges McQ, to recognize the value of the program and to return to its roots and essence. Directed to sponsors, this is a companion book to The Steps We Took, offering tools for helping others find recovery and new life through the Twelve Step program.
Author: Dan Sherman
Publisher:
ISBN: 9780971304000
Category :
Languages : en
Pages : 100
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Book Description
Written to be used in conjunction with, not instead of the "Big Book of Alcoholics anonymous." This book will help guide you through a personal experience with all "Twelve Steps" as they are outlined in the "AA Big Book." You write notes and questions from the "Big Book Awakening" into your own "Big Book" for personal consideration. After you have completed this process yourself your "Big Book" is now a powerful "working with others book" with questions and considerations that will help you work with others both one-on-one and in workshops. They them selves write the same notes into their own "Big Book" to one day do the same.
Author: Ron Lewinski
Publisher: Liturgy Training Publications
ISBN: 161833008X
Category : Religion
Languages : en
Pages : 76
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Book Description
This best-selling book has been a practical and spiritually enriching formational resource for years. This revised fourth edition gives particular emphasis to the differences that exist between sponsoring a candidate versus sponsoring a catechumen.
Author: John E
Publisher: Createspace Independent Pub
ISBN: 9781475276824
Category : Self-Help
Languages : en
Pages : 104
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Book Description
A Guide to teaching the 12 Steps. The Sponsor's 12 Step Manual is an (independent) approach to delivering the program of A.A. that will help people learn faster and remember more. The manual uses a six-point method of teaching to reinforce learning and to increase comprehension and promote awareness of the Steps to its fullest extent. The process starts with understanding the language used in the Steps and progresses on to an in depth study of what is in the literature and how it applies to an individual. The six levels also cover self reflection and creativity with the final level of each Step looking at how a sponsee may carry the message to a newcomer. This is not a 'stand alone' book, for it to work you will also need to have access to A.A.s Big Book and The 12 Steps and 12 Traditions. Now available in a NEW WORKBOOK EDITION.
Author:
Publisher:
ISBN: 9781903494356
Category : Project management
Languages : en
Pages :
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Book Description
Sponsoring Change applies to all types of organisations and sectors. Its use will improve governance, bringing greater rewards to organisations undertaking significant projects as well as to their owners and to wider stakeholders.
Author: Sylvia Ann Hewlett
Publisher: Harvard Business Review Press
ISBN: 1422187160
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.
