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Author: Mathieu Chartier
Publisher: First Interactive
ISBN: 9782754056052
Category : Electronic villages (Computer networks)
Languages : fr
Pages : 411
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Book Description
"Utilisez les réseaux sociaux avec efficacité et professionnalisme grâce à l'expertise d'un community manager. Truffé de conseils et de solutions pour tirer profit des plates-formes sociales en vogue sur la Toile, cet ouvrage présente un ensemble de références et d'outils pour améliorer votre visibilité et votre réputation en ligne. Ce livre s'adresse à tous les utilisateurs, qu'ils soient initiés ou débutants, avec ou sans pratique des médias sociaux. Fort d'un répertoire exhaustif et inédit de quelque 600 réseaux sociaux et outils de gestion existants, il vous aidera à atteindre plusieurs objectifs clés pour réussir dans le monde de la sociabilité Web : Fixer une stratégie de communication ; Trouver et utiliser les bonnes plates-formes communautaires ; Calculer un retour sur investissement ou sur objectif ; Suivre les retombées statistiques des actions menées ; Optimiser son référencement avec les réseaux sociaux ; Gagner du temps pour son community management ; Améliorer son recrutement avec les meilleurs outils ; Apprivoiser les médias sociaux sur les supports mobiles. Empruntez la voie du succès et faites-vous une place dans les communautés Web grâce à des méthodologies éprouvées et des cas pratiques. Les plates-formes communautaires étant en constante évolution, ce livre tient compte des dernières mises à jour et anticipe les évolutions à venir pour que vous ne soyez pas dépassé par ces médias de masse." [Source : 4e de couv.]
Author: Mathieu Chartier
Publisher: First Interactive
ISBN: 9782754056052
Category : Electronic villages (Computer networks)
Languages : fr
Pages : 411
Get Book Here
Book Description
"Utilisez les réseaux sociaux avec efficacité et professionnalisme grâce à l'expertise d'un community manager. Truffé de conseils et de solutions pour tirer profit des plates-formes sociales en vogue sur la Toile, cet ouvrage présente un ensemble de références et d'outils pour améliorer votre visibilité et votre réputation en ligne. Ce livre s'adresse à tous les utilisateurs, qu'ils soient initiés ou débutants, avec ou sans pratique des médias sociaux. Fort d'un répertoire exhaustif et inédit de quelque 600 réseaux sociaux et outils de gestion existants, il vous aidera à atteindre plusieurs objectifs clés pour réussir dans le monde de la sociabilité Web : Fixer une stratégie de communication ; Trouver et utiliser les bonnes plates-formes communautaires ; Calculer un retour sur investissement ou sur objectif ; Suivre les retombées statistiques des actions menées ; Optimiser son référencement avec les réseaux sociaux ; Gagner du temps pour son community management ; Améliorer son recrutement avec les meilleurs outils ; Apprivoiser les médias sociaux sur les supports mobiles. Empruntez la voie du succès et faites-vous une place dans les communautés Web grâce à des méthodologies éprouvées et des cas pratiques. Les plates-formes communautaires étant en constante évolution, ce livre tient compte des dernières mises à jour et anticipe les évolutions à venir pour que vous ne soyez pas dépassé par ces médias de masse." [Source : 4e de couv.]
Author: Tatiana Jami
Publisher:
ISBN:
Category :
Languages : fr
Pages : 32
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Book Description
Apprenez étape par étape comment démarrer le marketing des médias sociaux en tant que débutant en 2020!Je couvre chaque étape en détail pour savoir comment démarrer, faire évoluer et automatiser une agence de marketing sur les réseaux sociaux Plus de temps perdu avec des gourous qui cachent la valeur et mentent.Avec ces stratégies de marketing sur les réseaux sociaux, votre agence de marketing sur les réseaux sociaux sera opérationnelle et vous ne dépenserez RIENCe sont les stratégies que j'ai utilisées au début de mon agence de marketing sur les réseaux sociaux. SMM a été la force motrice pour moi-même pour devenir complètement libre financièrement au cours des dernières années, c'est pourquoi je pense que démarrer une SMMA est l'un des meilleurs modèles commerciaux actuellement.
Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749473576
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.
Author: Adidas Wilson
Publisher: Adidas Wilson
ISBN:
Category : Business & Economics
Languages : en
Pages : 99
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Book Description
What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big one—quality over quantity. There are certain metrics used to measure social media engagement. They include: Use of branded hashtags. Mentions. Click-throughs. Audience and followers' growth. Likes. Comments. Retweets/shares. Your followers can naturally start engaging with your content. But often, you may need to encourage them a little. Here are a few tricks to help you with that. Assess your engagement: see how many followers you have, the average number of shares and comments you get on each post and any other relevant numbers. Make sure you continue monitoring these numbers. Choose your strategy: every company has different goals and strategies are, thus, different. Your strategy will depend on your goals. This could be educating the audience, collecting feedback, changing the public perception, etc. Understand your audience: it is not easy to engage people you do not know.
Author: Jamie Turner
Publisher: FT Press
ISBN: 0133888436
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics – and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?" Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.
Author: Patricia Sommer
Publisher:
ISBN:
Category : Business & Economics
Languages : fr
Pages : 0
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Book Description
Author: Alex Nkenchor Uwajeh
Publisher: Babelcube Inc
ISBN: 1071563882
Category : Computers
Languages : fr
Pages : 64
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Book Description
Les sites de réseaux sociaux offrent une vaste gamme d'avantages aux petites entreprises. Non seulement ils constituent un moyen peu coûteux de renforcer la notoriété de votre entreprise et de vos produits, mais ils constituent également un excellent moyen d'attirer de nouveaux clients. La clé du succès avec le marketing sur les réseaux sociaux est de comprendre les bonnes façons de tirer parti de chaque plateforme de réseaux sociaux à votre avantage.
Author: Jan Zimmerman
Publisher: John Wiley & Sons
ISBN: 1118282302
Category : Business & Economics
Languages : en
Pages : 822
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Book Description
Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.
Author: Micheal Media
Publisher:
ISBN: 9781801764735
Category :
Languages : en
Pages : 98
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Book Description
★ 55% OFF for Bookstores! NOW at $ 26.97 instead of $ 36.97! LAST DAYS! ★ Do you want to get more customers to buy your products? Social media is valuable for any business of any size or industry because all your customers and potential customers are already on their smartphones, scrolling through the feeds. The more strategic you are with your social media strategy, the easier it will be for you to turn followers into buyers of your products or service. The goal of marketing has always been to push target audience members into making a conscious choice to purchase a product, subscribe to a service, or to even change their perspective on a certain issue or topic. The point is that marketers need to know how people think and feel on each known site in order to craft a message that they will respond positively when exposed to. This is where Instagram comes into play as it is one of the easiest platforms to overlook, underestimate, and disregard as marketing tool. Today, social media is used for a business to market anything. It is possible to go to any social media platform and interact with others by talking about your business and what you sell or promote. You can let others know everything you want to do while encouraging people to see that your business is one, they can trust. This guide includes information on all major social media sites available, and what to do with them. Facebook is the best option to utilize for your marketing plans however, to be well informed, read about various other social media platforms. These include Twitter, Instagram, and many others that target specific groups of people. Each section in this guide will help you understand what makes each social media platform special. You will be able to decide which ones you need to target and then learn how to reach people through each of those platforms. This will give you a sense of control when you work online. This book covers: Facebook Instagram LinkedIn YouTube Twitter Pinterest The points listed in this social media marketing book will illustrate what you can get out of your business. This guide is to help you get a better chance of getting the word out about what you are marketing. It is all about standing out from the rest of the pack. ★ 55% OFF for Bookstores! NOW at $ 26.97 instead of $ 36.97! LAST DAYS! ★ You will Never Stop Using this Awesome Cookbook! Buy it NOW and get addicted to this amazing book
Author: Rough Guides
Publisher: Rough Guides UK
ISBN: 1409362531
Category : Computers
Languages : en
Pages : 168
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Book Description
If you haven't joined the social media revolution yet don't fret, there's still time! But with so much out there where do you even start? Something more than a text message, something less than a phone call, not engaging in these new types of online social messaging could mean you are missing out on the action without either "friends" or "followers". Business, leisure and everything in-between is covered and this guide walks the uninitiated through setup to maintenance and gives you the skills to make your pages lively and relevant to the people you know or work with, and the folk you're about to meet or reach out to. The term "social media" covers an ever-expanding suite of apps, blogs and wikis, but this book focuses on the most popular, and personal, forms of social media: Facebook and Twitter. Significant attention is also paid to Google+, the latest direct challenge to Facebook's overwhelming dominance of social networking. Start connecting now with The Rough Guide to Social Media for Beginners. Now available in ePub format.
