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Author: Jochen Strähle
Publisher: Springer
ISBN: 9811024405
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
Author: Jochen Strähle
Publisher: Springer
ISBN: 9811024405
Category : Business & Economics
Languages : en
Pages : 298
Get Book Here
Book Description
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
Author: Subramanian Senthilkannan Muthu
Publisher: Springer
ISBN: 9811001111
Category : Science
Languages : en
Pages : 256
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Book Description
This book deals with the important aspects of green fashion including Animal Welfare in Ethical Fashion, Sustainable Processing of Textiles, Sustainable design case studies, Wool Composting, Consumer behaviour in sustainable clothing market, industrial case studies related to green fashion, etc.
Author: Subramanian Senthilkannan Muthu
Publisher: Springer
ISBN: 9811002452
Category : Science
Languages : en
Pages : 250
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Book Description
This book details the crux of green fashion, addressing various environmental aspects and discussing the importance of sustainable fashion in the apparel industry. It addresses various important topics such as Relationship marketing in green fashion, Animal Ethics and Welfare in the Fashion and Lifestyle Industries, Green Flame retardants, etc.
Author: Jochen Strähle
Publisher: BoD – Books on Demand
ISBN: 3734758211
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business. The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.
Author: K M Gothandam
Publisher: Springer
ISBN: 3319979221
Category : Science
Languages : en
Pages : 274
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Book Description
This book presents the complete guide for readers to understand the applications, and pros and cons of nanotechnology applications in environmental remediation, although there are few critical reviews and textbooks available on environmental biotechnology. Water pollution has become one of the biggest concerns of the world. After the industrialisation and urbanisation, environmental pollution has become an enormous concern. Water pollution results in biomagnifications by entering the food chain. As a result water pollution and its risks need to be considered seriously and solutions need to be researched. This volume looks into such topics as bioremediation, nanobiotechnology, biosensors, and enzyme degradation to find solutions to these problems.
Author: Dr. Sumita Sikka
Publisher: Abhishek Publications
ISBN: 9356526168
Category : Design
Languages : en
Pages : 268
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Book Description
The rising heaps of garbage in urban and rural settlements is a point of concern all across the globe. Thus, there is an incessant need to shift the focus to an intricate web of green fashion and sustainability. With its focus on cutting-edge technologies and environmentally conscious practices, the book positions itself at the forefront of the evolving landscape of sustainable fashion enterprises. The 15 enlightening chapters contributed by diverse academicians unveil the multifaceted challenges and opportunities inherent in the pursuit of environmentally responsible fashion. Innovative approaches, such as zero-waste design techniques, upcycling, and the rising prominence of thrift stores in India, are explored. The collective narrative underscores the urgency of the green fashion movement and the industry's moral obligation to embrace sustainable practices. The book opposes the "use and throw" approach of consumerism, especially concerning clothing and packaging, and it advocates a careful reevaluation of consumer behavior to bring in ecologically friendly and sustainable techniques. The authors scrutinize the significance of eco-friendly dyes and advocate for a shift towards ethical and sustainable fashion brands and practices in India while reviewing global policy initiatives and fabric production methods promoting sustainability. The book is aimed to serve as a compelling resource for academicians, professionals, and enthusiasts alike. It not only provides valuable insights into the challenges and opportunities within sustainable fashion but also acts as a catalyst for innovative thinking among emerging fashion professionals
Author: Tarnanidis, Theodore K.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.
Author: Cepni, Elif
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
In today's rapidly evolving world, traditional management approaches often fail to address the complexities of modern challenges. Decision-makers frequently encounter unpredictable environments where Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) reign; this poses a significant obstacle to achieving sustainable outcomes and can lead to ineffective decision-making. By presenting cutting-edge research and theoretical frameworks, Chaos, Complexity, and Sustainability in Management equips seasoned professionals, researchers, and students with the tools to navigate the complexities of adaptive systems and make informed decisions in a VUCA world. It delves into decision-making in strenuous environments, systems thinking, and sustainable management practices, providing practical insights and strategies for addressing these challenges. Through a comprehensive exploration of these concepts, readers will understand how to thrive in turbulent times.
Author: Ozuem, Wilson
Publisher: IGI Global
ISBN: 1522526986
Category : Business & Economics
Languages : en
Pages : 483
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Book Description
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Author: Paulina Szmydke-Cacciapalle
Publisher: Routledge
ISBN: 1351200534
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Consumers spend approximately $93 billion on denim products every year. This consumption comes at a great cost, with thousands of litres of fresh water, hazardous chemicals and energy contributing to just one pair of jeans, leaving the environment and the industry vulnerable to pollution and climate change. Using facts, figures, case studies and anecdotes, this book investigates why the industry has been so slow to adopt green technologies and offers practical solutions to designers and fashion executives who want to switch to cleaner manufacturing, including those working in the ‘fast fashion’ sector. It also offers advice to the eco-conscious consumer who wants to purchase denim more sustainably. Considering the full lifecycle of a pair of jeans from the cotton crop to disposal, it presents examples of how to go green at different stages. This book will be of great interest to fashion students and researchers, as well as designers, fashion executives, policy-makers and anyone who comes into contact with the world of denim.
